This report discusses the factors influencing hospitality consumer behaviour and attitude, stages of consumer decision-making journey, and how marketers influence the different stages of hospitality consumer decision-making process. It also explores the differences between B2B and B2C decision-making processes and the different approaches to market research that help in decision-making. The report is based on Intercontinental Hotel Group plc, a multinational hospitality company.

Discover how marketers influence hospitality consumer decision-making process and factors affecting consumer behaviour and attitude.

Factors Influencing Hospitality Consumer Behaviour and Attitude

Hospitality Consumer Behaviour and Insight

This report investigates the factors that influence consumer behaviour and trends in the hospitality industry. It explores the impact of digital technology on consumer trends and maps a path to purchase for a given hospitality service. The report also compares the key differences between B2C and B2B decision-making processes using specific hospitality examples.

This report analyses the factors affecting consumer behaviour in the hospitality context, exploring consumer trends due to digital technology, and evaluating marketers' response to the decision-making process. It also compares the key differences of the hospitality decision-making process in the context of B2C and B2B, using specific hospitality examples.

This report investigates the factors that influence consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores how digital technology is changing consumer trends and driving emerging trends in the industry. The report presents the stages of the consumer decision-making journey and maps a path to purchasing in Ritz. It compares and contrasts the key differences in the decision-making process between B2C and B2B and evaluates different approaches to market research. Lastly, it explains how marketers can influence the different stages of the decision-making process.

The report discusses the factors influencing consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the impact of digital technology on consumer trends and maps the path to purchase. The report evaluates the decision-making process in B2B and B2C contexts using specific hospitality examples.

Languages and Culture

This report discusses the factors that influence consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the impact of digital technology on consumer trends and the phases of the decision-making process. The report evaluates the different approaches to market research and methods used to understand consumer behaviour. Course code and college/university not mentioned.

Data Science and Big Data

Psychology