Hospitality Consumer Behaviour and Insight
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About This Document
This report discusses the factors influencing hospitality consumer behaviour and attitude, stages of consumer decision-making journey, and how marketers influence the different stages of hospitality consumer decision-making process. It also explores the differences between B2B and B2C decision-making processes and the different approaches to market research that help in decision-making. The report is based on Intercontinental Hotel Group plc, a multinational hospitality company.