This report explores the impact of cultural, personal, social & psychological factors on consumer behaviour in hospitality industry. It also covers the stages of consumer journey for decision making and map of the path for buying of service. The report further explains the difference in decision making of B2C and B2B and approaches to market research and methods used in hospitality industry.

Discover how cultural, personal, social & psychological factors affect consumer behavior in hospitality. Learn about decision-making stages, B2C/B2B differences, market research, and methods.

Investigation of Consumer Behaviour and Trends in Hospitality Industry

Hospitality Consumer Behaviour and Insight

This report explores the different factors influencing consumer behaviour in the hospitality sector. It covers the stages of the decision-making process and how marketers can influence them. The report also provides specific examples from the hospitality industry and evaluates different approaches to market research.

This document explores the various factors that influence tourism consumer behaviour and attitudes. It examines the impact of digital technology on consumer trends in the tourism sector. The stages of the consumer decision-making journey are described, along with the importance of mapping a path to purchase. Additionally, it compares and contrasts the hospitality decision-making process in B2C and B2B using specific tourism examples. The document provides insights into the tourism industry with VisitBritain as a case study.

Leadership Management

Professional Development

Tourism Consumer Behaviour and Insight

unit 20 : - Tourism Consumer Behaviour and Insight (L5

Marketing Research

This article discusses the various factors that affect consumer behaviour in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores how digital technology is changing consumer trends and the stages of the consumer decision-making journey. Additionally, it emphasizes the importance of mapping a path to buy and realizing consumer decision-making. The article also includes a comparison of the hospitality decision-making procedure in the context of B2C and B2B.

Oxford Brookes University

This report discusses the factors that influence consumer behaviour and attitudes in the hospitality industry, including cultural, social, personal, and psychological factors. It also explores the impact of digital technology on consumer trends and the phases of the decision-making process. The report evaluates the different approaches to market research and methods used to understand consumer behaviour. Course code and college/university not mentioned.

Data Science and Big Data

Psychology