Hospitality Consumer Behaviour Insight

Hospitality Consumer
Behavior Insight

Table of Content
 Introduction
 Different Kinds of factor affect consumer behavior
 Consumer behavior affect digital technology
 Conclusion
 References

Hospitality industry is essential to understanding Consumers behavior because it helps to
gaining competitive advantages as well as profitability of company. It includes customer
behavior, taste, preferences and consumer attitude towards the products and services. It
involves knowing about the customer needs and wants of customers and accordingly
developing strategies and then satisfying customer needs. In this assignment a Drakes
Brighton Hotel is chosen, which situated in London, United Kingdom.
Introduction