Hospitality Consumer Behaviour
VerifiedAdded on 2023/01/19
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PowerPoint Presentation
AI Summary
This presentation provides an analysis of the factors influencing consumer behaviour and attitudes in the Britannia hotel industry, including cultural, social, personal, and psychological factors. It also discusses the changing trends in consumer behaviour due to digital technology and the critical analysis of emerging trends in consumer behaviour and attitudes. The presentation concludes with a summary of the findings.
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