Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 How consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

Consumer behaviour is defined as study of
individual and association of individual that
how they initiate process of buying and
satisfying their own needs. Consumer
behaviour is recognised as the study of
understanding needs and demands of
customers so as to attain pre formulated goals
and objectives
Introduction

Various factors that influence
consumer behaviour
 Social factors:
Reference group: These groups are associated
with immense power of influencing decision of
consumer and under this opinion leader is having
major role of impacting decisions of personnels. This
group is showing their power of influencing
perception and mentality of others in such a way that
positive decisions can be framed.