Hospitality Consumer Behaviour Insight

Hospitality Consumer
Behaviour Insight

TABLE OF CONTENT
 Introduction
 Different cultural, social, personal and psychological factors that influence
consumer behavior and attitudes within a hospitality context
 Cultural, social, personal and psychological factors that influence consumer
behavior and attitudes are changing and driving trends in hospitality
 Consumer behavior trends is Changing due to the impact of digital technology
 Conclusion
 References

INTRODUCTION
Hospitality sector is rising at rapid scale and it has become essential for hotels
to produce service in most appropriate way. Consumer behaviour refers to
activities of customers within market & examining of purpose of those actions.
The Montcalm Hotels, a group of luxury hotels, headquartered in U.K. The
hotel group has ample number of branches worldwide and operates in at wider
scale. This report comprises of different factors that influence consumer
behaviour, change of consumer trends, stags of consumer decision making,
importance for mapping to purchase & consumer decision making, comparison
between B2C & B2B, different approaches to market research and impact of
marketers on different stages of hospitality decision making process.

Cultural, social, personal and psychological factors
that influence consumer behaviour and attitudes
In hospitality industry, consumers, guests are being considered as most
important part of firm. In market, there are various types of factors which
affects the consumer behaviour as well as attitude. It is crucial for enterprise
to focus and understand the behaviour of consumer in proper manner. This is
because services are affected by attitude of consumers. So, factors which
impact upon consumer behaviour are discussed below-
Cultural factor- It is a factor in which it comprises of values, beliefs, etc.
which are to be focused by everyone in society and community. The culture
is being considered a basic element which impact upon behaviour of
consumer because consumer comes from different form of cultures
accordingly they use products and services.