Hospitality Consumer Behaviour Insight

Hospitality Consumer
Behaviour Insight

Table of Contents
INTRODUCTION...........................................................................................................................5
TASK 1............................................................................................................................................5
P1. Several cultural, personal, social and psychological factors that affects consumer
behaviour and attitudes in context with hospitality organisation...........................................5
P2. How consumers trends are changing, due to the impact of digital technology................7
TASK 2............................................................................................................................................8
P3. Stages of consumer decision making journey and map a path to the purchasing for a given
hospitality organisation..........................................................................................................8
P4. Importance of marketers to map a path to purchase and understand consumer decision
making in relation with hospitality.......................................................................................10
TASK 3..........................................................................................................................................11
P5. Key differences of hospitality decision making process in relation with B2C and B2B
within the hospitality sector..................................................................................................11
P6. Different approaches to market research for understanding decision making process.. 11
TASK 4..........................................................................................................................................12
P7. How marketers can influence the various stages of hospitality decision making process by
giving examples....................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14