Hospitality Consumer Behavior and Insight

Hospitality Consumer
Behavior and Insight
(LO1)

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 How consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

Content
 Introduction
 Influence of various factors on consumer behaviour and attitude
 How consumer trends are changing due to the impact of digital
technology
 Conclusion
 References

Consumer behaviour related to hospitality sector defines as the process that
reflects activities which is used by the consumers in their buying or disposal
of goods and services. The study of the consumer behaviour highly
emphasised by the organisation at the time of launching and producing the
products and services and it reflects as a major challenging task. As the
behaviour of an individual are based on the several factors on the basis of
which hospitality services are taken place. This project is based on the study
of the consumer behaviour in which individual and group of individuals are
purchase the goods and services for satisfying their needs and wants so that
they can fulfils their desired in effective way.
Introduction