Hospitality Consumer Behaviour and Insight - (Doc)
Added on -2021-02-21
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Hospitality consumerbehaviour and insight
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3LO 1.................................................................................................................................................3Covered in ppt........................................................................................................................3LO 2.................................................................................................................................................3P3 Examine the stages of the consumer decision making......................................................3P4 The importance for marketers to map a path for purchasing............................................6LO 3.................................................................................................................................................7P5 Compare B2C and B2B.....................................................................................................7P6 Showing the different stages and approaches to market research.....................................9LO 4...............................................................................................................................................10P7 Evaluating marketers can influence the different stages.................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONConsumer behaviour in hospitality industry plays an important and essential role becausethey are king of market. Consumer have power to influence by the various or different factorssuch as social, cultural and personal factors in negative manner (Bowie and et.al., 2016). Thepresent report is based on “Belmond hotel” which is establish at Bermuda, United Kingdom. Thecompany is operates luxury hotels, trains services and river cruises around the world. The reportwill examine the stages of consumer decision making journey and map. It will explore, theimportance of marketers to map a path to purchase and understanding consumer decisionsmaking. The report will compare by B2C and B2B consumer purchase methods. This willunderpinning by the different approaches to market research and methods for understandingdecision making process. At the end of the report, it will evaluate marketers can influencedifferent stages of tourism process by giving example. MAIN BODYLO 1Covered in ppt.LO 2P3 Examine the stages of the consumer decision making.Consumer decision making is the process by which consumers make their purchasingdecision. Consumers are moving outside the marketing funnel by changing the different waysthey research and buy products and services. Here is includes steps of the consumer buyingdecision process:Activities Channels ofinformation Evaluation ofoptions/pre-purchase Purchase /bookingReceive Post purchaseCollectinformationfor bookinghotel rooms Officialwebsites,Google,social mediaHere iscollection ofinformation isCustomerstakedecision forCustomerreceivesbookinAt thisstage,customerjourney
complete,customers arestartreflecting ontheirlearneddiscovers(Brunt,HornerandSemley,2017).Customersarecompareservices as perprice,features andreviews ofothercustompurchasethosefacilities andservices bycollectinginformation. TheyarebooktheirhotelroominBelmondhotelas perbetterfacilitiesproviders andpricecomparison. gticketsandconformationticketof theirroomon theemailaddress. Purchasereceives withdiscount in theseason time. ofdecisionmakingiscomplete butjourneynotcomplete.Here,theycheckreviews andanalysis byusingcomputersystem.
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