Employee Motivation in Hospitality and Airline Industry

Student Name
INSTITUTIONAL AFFILIATION(S) |
Hospitality, Cultures
and People
EMPLOYEE MOTIVATION

Page 1 of 15
Table of Contents
Executive summary....................................................................................................................2
1. Introduction............................................................................................................................3
2. Background............................................................................................................................3
3. Literature review....................................................................................................................3
3.1. Definition.........................................................................................................................3
3.2. Conditions required for internal motivation among employees......................................4
3.3. Employees needs and expectations.................................................................................5
3.4. Herzberg’s Two-Factor Theory.......................................................................................5
3.5. Vroom’s Expectancy theory............................................................................................5
3.6. Research gaps and limitations.........................................................................................6
4. Discussion and Analysis........................................................................................................6
5. Recommendations/Conclusion...............................................................................................9
References................................................................................................................................12

Page 2 of 15
Executive summary
Purpose: This report intends to discuss employee motivation theories and how it enhances
organisational successes. This report will apply and recommend Thai Airlines concerning
how employee motivation can eliminate issues in its employee management.
Methodology: This report will use majorly peer-review journal articles and web-based
information related to the company.
Findings: The employee motivation within hospitality, culture and people study has gained
much prominence especially for airline industry that is facing rapid change within its
business environment.
Recommendations/Conclusion: After analysing various motivational theories and concepts,
this report recommends Thai Airlines in considering organisational citizenship behaviour that
ascertains implementation of required changes within its employee management system.

Page 3 of 15
1. Introduction
Thai aviation industry has expanded significantly in last few years with entry of many
new aircrafts that prompts consolidation of employee motivation concept with Thai
hospitality and airline industry. This research report aims at making a detailed research
concerning employee motivation theories and concepts that can motivate employees
operating in hospitality and airline industry. This report will use academic and credible
sources related to motivational theory in literature review section that can be further applied
in Thai airlines businesses. This report objectives lays in finding critical factors that are
associated with employee motivation that can enable job satisfaction within Thai airline
employees.
2. Background
Established in the year 1960, Thai Airlines will complete 60 years in 2020, still
committed to preserve Thai identity in its service and for achieving company’s objectives
with the support of its staff and executives (International Trade Administration, 2018). Thai
company’s mission and vision plays a significant part in spreading awareness regarding
uniqueness in Thai culture and tradition alongside revealing the company’s respect for its
employees. Thai government is planning to open around 29 airports in next decade and to be
in line with Thailand’s rule, Thai Airlines divided its organisational structure into 2 parts:
Company committee and Company’s management division that comprises diversified
generation employees (Thai Airways, 2019).