Policy Approaches to Managing Tourism Destination Development and Regeneration

This report discusses the importance of tourism in city and country development. It explores policy approaches to managing tourism destination development and regeneration, including quality tourism approach, environment planning approach, and community-based tourism. It also examines how holistic tourism planning can contribute to sustainable development and the role of tourism planning in developing and regenerating destinations. The case study focuses on London as a tourism destination.

HOSPITALITY
DESTINATION PLANNING
& DEVELOPMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1 Policy approaches to managing the development and regeneration of the tourism destination
................................................................................................................................................3
2 Ways in which holistic tourism planning can be implemented for the sustainable
development of the destination...............................................................................................5
3 The role of tourism planning as a vehicle to develop or regenerate the destination...........6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourism is very important for developing the cities and countries. Development of the
cities can happen when there is a flow of cash in the city and that is done when there is tourism
in the country. The report is going to discuss the factors that why tourism is important in any city
and what are the development's tourism has over the city and the country over all. There is just
not the development of the city's infrastructure but also the individuals of that city also gain a lot
will be discussed in the further report.
TASK
1 Policy approaches to managing the development and regeneration of the tourism destination
Tourism policies are a set of rules, guidelines, directives, regulations and developed
objectives which are there in a country so that the tourism of the country is stable. It is very
important for all the countries to have a stable tourism in their country because that will get the
country to increase their economic GDP (Brouder and et.al., 2016). Tourism can help the country
to develop which will lead to development and that is very important in today's world. These
tourism policies in collaboration with the private and social actors because tourism will affect the
entire country and make the economic stability of the country and individuals. Tourism policies
are made by the government so that the country can work in a stable situation and the tourists
who are coming in the country are also having a safe impression of the country.
The tourism policies are very beneficial for the entire country in some way or another.
The economic conditions of the country will get better because of the tourism coming in the
country and that is very important for the country (Alvarez, Yuksel and Go, 2016). There will be
a lot of employment in the country and the city this report is going to focus on is London. There
were a lot of issues faced by the city in the early time because there was a terror attack because
of which the country was boycott and the tourism of the country was completely lost. Due to lack
of unemployment in the country and now because the tourism has increased in the country that is
being very beneficial for the people of London because there are a lot of employment in the
country.
Approaches
Quality Tourism Approach

The tourist who are spending so much on the travel they must be given something in
return because there must be standard in the country and that have to be met. The country is
trying to make the tourism factor in United Kingdom excellent because the tourism level in
country was not so good and the country will have to improve so that there is growth and
development of UK as per planned which is important (Degarege and Lovelock, 2019). There
has to a quality of tourism standards in country and London city already has that standards, but
they are consistently improving that factor so that they can maintain the level of tourism in the
country.
Environment Planning Approach
There has to be growth in the development of nature in the country. It is believed that the
tourism can spoil the beauty of a country which made the country people very scared of others
coming as tourists in UK. Therefore, after the terror attack the country people also did not
understand the other cultures till they did not face unemployment in the country. Environment is
also an important factor just like the economic, social, political, etc policies and approaches of
the tourism development plan. The environment is also getting a benefit from the tourism factor
which is taking place in country by getting in economy and that would lead to the government
investing more in the development of the environmental factor as well (Nunkoo and Gursoy,
2016). London is very well maintained city for the tourism to take place because the tourist want
the environment of the city to be in favour of them to travel and this is a very good factor for
them to travel in. The environment conditions of London are so good that tourism is taking place
in the country almost throughout the year. The country is looking more appealing because there
is an investment which is being done for the environment.
Community based tourism
The tourists also travel around in London because they want to understand the culture of
the country and it is not just the tourist learning from the culture of London but London is also
picking up a lot of cultures from around the world. There is a sense of acceptance of other
culture in the city which was absent in the past and the country wants to improve in all the ways
possible. Therefore, understanding other cultures will make the country people more innovative
and creative with different ideas so that the people can develop as people which will be
beneficial for a long run (Camilleri, 2018).

2 Ways in which holistic tourism planning can be implemented for the sustainable development
of the destination
There are a lot of impacts which the tourism is going to cause on the country and the
population. In London, it is quite visible that there is an economic growth in the local areas and
there is a visible change in the environmental and cultural changes which have taken place in the
country. These changes are meant to happen which will make a lot of growth in the city too
(Manhas, Manrai, and Manrai, 2016). When there are different culture meeting then there will
exchange of ideas and cultures and that can help any business to grow internationally. The
people do not want to expand because they have no idea how the culture of the other countries
will be able what will be the responses if the company of London expands in other countries. The
businesses and people get to meet other cultures and understand them. There is a formulation of
new ideas and accepting the other culture since the city individuals did not want to do that
before. Tourism gets in a lot of employment in the country because the local restaurants, tourist
destinations, hotels, etc really profit and there is scope of more facilities like this to grow in the
city and there are many of these facilities which have already opened (Demirović and et.al.,
2017). The management of the tourism has to take place and that can be done by the government
of the city or country so that the people who live in the city are safe and they are secure so that
they are not scared to have a terror attack again in the country. Safety and security is the first
priority of the tourists which travel therefore UK will have to be all the more careful with that
factor. The methods the management can take place in the city is through these factors.
Methods
Involving all the stakeholders
It is very important to involve all the stakeholders in the tourism industry because only
then the tourism will get the positive aspects of development in the city. In London's tourism the
stakeholders would be employees, media, local residents, competitors, tourism developers,
activists, government and local companies. In London, it is evident that all these stakeholders are
working together therefore the company is making a lot of profit and because of the profit the
people of London will be able to develop individually. All the stakeholders are doing their best
so that they can make the tourism of the country improve and through that the city has developed
a lot recently (McLoughlin and Hanrahan, 2015). The Olympics of 2012 which was held in
London also got in a lot of economy for the country and a lot of tourists therefore the country is

being able to develop a lot and get in a lot of tourism even after that. Adding all the stakeholders
is very important because that will help the country have a positive impact for a long run and
they will have a promotion for themselves as well.
Linkage with the broader national development strategies
The tourism of London has made the broader more flexible which is making the tourism
factor take place easily (Scales and Busan, 2019). The countries who are having broader issues
the tourism will not be great there but London is situated in a place where the tourism can be
given security and comfort that nothing will happen to them. Location of London is such that the
people are not having any trouble with the surroundings and the people of London are also
welcoming the tourists from all over the world. Having a friendly broader is very good for the
country because they will be able to have a lot of tourism which will have security and safety for
themselves in the country.
Planning at both national and local level
It is very important to plan a local and national tourism in the world and in London that is
planned because the government does not want that there should be any inconvenience for the
local people if the tourism of the city increases and the other nations are coming in (Altinay,
Paraskevas and Jang, 2015). The city does not allow few nations people to come in or are very
much bothered when they do come in because they can be a cause for trouble later. Planning of
tourist have to be made both nationally and locally because that is what is required and will be
the best for the city. Government will have to be more involved so that they can get the changes
in the country which will help the people of the country develop and have a better standards of
living for themselves.
3 The role of tourism planning as a vehicle to develop or regenerate the destination
The city has developed a lot after the Olympics which was held in London in 2012
(Morpeth and Yan, 2015). There infrastructure of the city has developed and the country even
gained a lot of revenue because of the game which was held there. In today's world the people
have started visiting the London Olympics park because it was considered as the best park when
the games where held and the people want to visit a historical place where they get knowledge
and peace at the same time. Lot of people are travelling to London after the Olympics because
before that the country was boycott because of the terror attack and the country could not make a

lot of profit for developing the infrastructure of the city but because of the Olympics the city
changed altogether. The development which are visible to people are that the city has got a lot
cleaner, the quality of things have got better and there is a security which is being provided to the
natural attractions in the city (Soulard and et.al., 2018). The people of the city have developed so
much from the event which was held in the city are that there was employment of the people
because there was a recession which was taking place in the city because it was getting very hard
for the businesses to get international and they were giving more preferences to people who
stayed in London. Event created more than 1000 employments in the city for the people. After
the event there was a lot of changes which could be visible in the people and the development of
the country took place after that which is a very good factor for UK.
There were a lot of tourism which took place because of the event and that resulted in
making the locals gain a lot of profit which has made the GDP of the city increase rapidly. There
was an exchange in the culture of different countries during this event and that is a very
important factor because it helped a lot of businesses to grow and gave birth to a lot of new
creative ideas and innovations. Through this event there was a lot of acceptance between people
and that was a very important factor because not just the culture got the growth but even the art
and craft got its right position in the market. Because of the terror attack a lot of countries were
not going to come for this event but the security of the event was so high and well maintained by
the city and the country together that the locals and the people coming from outside felt safe
during the event. The local restaurants, hotels, transportation, etc. gained a lot of economic
importance because there were a lot of tourists who were attracted to the city from all over the
world (Negrușa and Coroș, 2016). Government always has plans for developing the local and the
country over all and hosting events and other events in country made a lot of difference in
country which is very good. A lot of people got what they deserved and employment level
increased rapidly because of this factor.
CONCLUSION
London has developed a lot after the Olympic games took place in the country and has
made a lot of tourism take place after this major event. The individuals have gained a lot of
importance from this factor and the people have a great advantage because of this factor. There

are a lot of ideas and innovations which have taken place in the city and the local businesses
have gained a lot from this factor.

REFERENCES
Books and Journals
Altinay, L., Paraskevas, A. and Jang, S.S., 2015. Planning research in hospitality and tourism.
Routledge.
Alvarez, M.D., Yuksel, A. and Go, F. eds., 2016. Heritage tourism destinations: preservation,
communication and development. CABI.
Brouder, P and et.al., 2016. Tourism destination evolution. Routledge.
Camilleri, M.A. ed., 2018. Tourism planning and destination marketing. Emerald Publishing
Limited.
Degarege, G.A. and Lovelock, B., 2019. Sustainable tourism development and food security in
Ethiopia: Policy-making and planning. Tourism Planning & Development, 16(2),
pp.142-160.
Demirović, D and et.al., 2017. Application of Tourism Destination Competitiveness Model on
Rural Destinations. Journal of the Geographical Institute'Jovan Cvijic'SASA. 67(3).
Manhas, P.S., Manrai, L.A. and Manrai, A.K., 2016. Role of tourist destination development in
building its brand image: A conceptual model. Journal of Economics, Finance and
Administrative Science. 21(40). pp.25-29.
McLoughlin, E. and Hanrahan, J., 2015. Collaborative sustainable tourism development in
Ireland: Local Authorities' use of sustainable tourism indicators. 11th Annual Tourism
and Hospitality Research in Ireland Conference (THRIC).
Morpeth, N.D. and Yan, H. eds., 2015. Planning for Tourism: Towards a Sustainable Future.
CABI.
Negrușa, A.L. and Coroș, M.M., 2016. Destination Management Organizations’(DMOs’) roles
and Performance–literature review. Romania.
Nunkoo, R. and Gursoy, D., 2016. Rethinking the role of power and trust in tourism
planning. Journal of Hospitality Marketing & Management. 25(4). pp.512-522.
Scales, A.B. and Busan, A., 2019. Advances in Hospitality and Leisure. Growth. 56. p.57.
Soulard, J and et.al., 2018. Social capital and destination strategic planning. Tourism
Management, 69, pp.189-200.