The Contemporary Hospitality Industry: Strategic Human Resource Management (Part 2)

This presentation discusses the contemporary hospitality industry, its different types of businesses, products and services, operational and functional departments, and its contribution to the economy. It also covers franchising and licensing agreements, global growth, and potential trends in the industry, such as sustainability. The focus is on strategic human resource management in the hospitality industry.

STRATEGIC HUMAN RESOURCE
MANAGEMENT (PART 2)

Table of contents
Introduction
An exploration of the different types of business within the hospitality industry and the diverse products
and services they offer
An examination a range of operational and functional departments within a chosen hospitality business
A discussion of the contribution of the hospitality industry to local, national and international economies
A review of the interrelationships of the operational and functional units within a chosen hospitality
business
 An assessment of how the use of franchising and licensing agreements has influenced the global
development of the hospitality industry.
An analysis how global growth, franchising and licensing developments have contributed to the
economic worth of the hospitality industry.
An appraisal of the implications of current and potential trends in the hospitality industry; give a range of
specific examples
CONCLUSION

INTRODUCTION
 The contemporary hospitality industry includes status of current business practices and
environment which is related to hospitality industry (Afsar, Shahjehan, and Shah, 2018). It is one
of the key roles of a business in hospitality sector to put emphasis on contemporary issues and
challenges in order to lead the competition. Main function of a business is to analyse the key
external and internal factors associated with contemporary business environment in order to gain
focused growth opportunities. The hospitality industry provides accommodation, tour, travelling
and resort services to tourists and travellers.

An exploration of the different types of business
within the hospitality industry and the diverse
products and services they offer
 Accommodation in the hospitality industry: A broad sector of the hospitality industry is accommodation
comprising of different types of hotels and facilities that have the provisions of overnight accommodation
for people in travelling. Budget hotel, luxury hotel, spa hotel, hotel resort, boutique hotel, and bed and
breakfast are some of the most important players in this industry. Hotels, bed and breakfast enterprises and
other places offering lodging represent a broad segment of the hospitality industry. Types of businesses run
the gamut from extravagant resorts to hostels and camp grounds. Titan Travels business' focus on
providing lodging should integrate comfort, efficiency and attentive customer service as its foundation.
Travellers value thoughtful treatment and simple amenities. When they feel appreciated and catered to,
Titan Travels guests will tell others about their experience and may become repeat customers.

An examination a range of operational and
functional departments within a chosen
hospitality business
 Strategy: This important area is, in a sense, the "brain" of hospitality business operation. All
potential business operators should create vision and mission statements so they understand what
they want to do, why they want to do it and how they will do it. Also, strategists should analyze
the competitive landscape and markets to determine where the opportunity for the business lies,
and how they will access that opportunity.

A discussion of the contribution of the hospitality
industry to local, national and international economies
Hospitality has become a major industry and one of the most important social phenomena in the
United States over thAlso, strategists should analyze the competitive landscape and markets to
determine where the opportunity for the business lies, and how they will access that opportunity.e
past two decades.

A review of the interrelationships of the
operational and functional units within a chosen
hospitality business
 Hospitality industry is the fastest growing industry in UK and earning more
revenue by providing quality services to the customer. Tourism sector is
increasing their market day by day by satisfying the customer demand in best and
effective way. Company provides quality services to the customer according to
their budget and locations.

An assessment of how the use of
franchising and licensing agreements
has influenced.
 Tourism is regarded as one of the fastest growing industries of our time.
International hotel chains seem to contribute this development to a great amount.
These hotels invest in UK group hotel since. Recently, these investments seem to
be made majorly as franchises. Today, franchising seems to be one of the major
strategies to enter global markets. And the system is popular because of its
organisational and financial advantages.

An analysis how global growth, franchising and
licensing developments have contributed to the
economic worth of the hospitality industry.
Licensing - Licensing is termed as the procedure that another nation to utilise
managerial course. The managerial course will involves several intangible sections
like patent, production method and trademark. The licensee pays the fees to licenser
for utilising certain field. The management of UK group hotel utilise licensing for
extending managerial practicality that need low financing and offers high return to
management. In the procedure of licensing, licensee manages the production and
marketing value in foreign market.

An appraisal of the implications of current and
potential trends in the hospitality industry; give a
range of specific examples
 Focus on sustainability
 Many of today’s tourists are concerned about the negative impacts of tourism on
the environment, natural resources, and local community. They want economically viable
tourism activities which also need to have minimal negative impacts.

Conclusion
 From the above dialogue it is able to be concluded that strategic human
aid control relates with numerous views used for growing commercial
enterprise in powerful manner. The approach is primarily based totally
upon analysing approximately present day developments that affects
human aid control extra correctly. As according to the idea numerous
styles of theories has been advanced extra correctly making commercial
enterprise business enterprise accomplish desires and goals with higher
approach.

References
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 Campbell, B. A., Coff, R. and Kryscynski, D., 2012. Rethinking sustained
competitive advantage from human capital. Academy of Management Review.
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