Reflective Report: Business Strategy Analysis in Hospitality Sector
VerifiedAdded on 2023/06/05
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AI Summary
This report provides a reflective analysis of the hospitality industry, focusing on creative concepts, PESTLE analysis, product and service offerings, personal SWOT analysis, consumer profiles, business management, and marketing strategies. It identifies key issues such as long waiting times for check-in/check-out and explores how advanced technology can enhance customer satisfaction through online booking systems and streamlined processes. The report also examines the impact of political, economic, social, and technological factors on the industry, highlighting the need for innovation and adaptation to meet evolving customer demands. Furthermore, it includes a consumer profile analysis, a SMART goal for improving customer satisfaction, and an overview of planning, organizing, leading, and controlling processes within a hospitality business.
Reflective Report
Name
Student Number
1
Name
Student Number
1
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Contents
• Creative Concept Reflection & Brainstorm
• Pestle Analysis
• Product & Services
• Personal SWOT
• Consumers Profiles
• Business Management
• Marketing & Promotion Strategy
• Creative Concept Reflection & Brainstorm
• Pestle Analysis
• Product & Services
• Personal SWOT
• Consumers Profiles
• Business Management
• Marketing & Promotion Strategy
2
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Concept Brainstorm
Check in
check
out
Payments
Online
booking
Advanced
technology
Better
customer
experience
Check in
check
out
Payments
Online
booking
Advanced
technology
Better
customer
experience
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(W1)
Reflection:
After a deep analysis I evaluated that the worst
experience faced by customers about hospitality
industry is about waiting period. The customers have
to wait for a longer duration of time at the time of
Check- in and Check- out. It takes lot of time which
makes customers unsatisfied to avail those facilities
again. This is why the hospitality industries can come
up with the new and unique idea of getting tickets
book with the help of online booking system. The
advance booking made by customers will save their lot
of time.
Creative Concept
The creative idea used within hospitality industry is making
use to advanced technology, for making booking, selecting
rooms as per choice as well as for pre booking of rooms
which makes Check- in as well as Check- out process of
customers easy. The customer and make use of company’s
websites as well as mobile application in order to make
effective use of technology. The companies can even
monitor involvement of customers by having look towards
companies’ insight.
Reflection:
After a deep analysis I evaluated that the worst
experience faced by customers about hospitality
industry is about waiting period. The customers have
to wait for a longer duration of time at the time of
Check- in and Check- out. It takes lot of time which
makes customers unsatisfied to avail those facilities
again. This is why the hospitality industries can come
up with the new and unique idea of getting tickets
book with the help of online booking system. The
advance booking made by customers will save their lot
of time.
Creative Concept
The creative idea used within hospitality industry is making
use to advanced technology, for making booking, selecting
rooms as per choice as well as for pre booking of rooms
which makes Check- in as well as Check- out process of
customers easy. The customer and make use of company’s
websites as well as mobile application in order to make
effective use of technology. The companies can even
monitor involvement of customers by having look towards
companies’ insight.
(W2)
P
Political Factor – The hospitality industries have pay high rate of taxes to
government, through which they have to charge higher prices for its services and
customers become unsatisfied.
E
Economical Factor – The major economic factor which hospitality industries
have to face is due to arise in sudden economic crises such as pandemic. Whole
hospitality industry was badly affected by pandemic, most of the companies
closed due to heavy loss.
S
Social Factor – The customers wants to look something innovate and creative,
this is why hospitality industries have to do so, but it requires lot of time, cost and
efforts. Thus, companies fails to fulfill all the demands of customers and have to
shut down their business.
T
Technology Factor – The involvement of technology within the hospitality
industry will leads in developing them. If the services provided by them is directly
linked with advanced technology then the process will become easy and increase
in satisfaction level of customers will take place.
5
Pest Analysis
P
Political Factor – The hospitality industries have pay high rate of taxes to
government, through which they have to charge higher prices for its services and
customers become unsatisfied.
E
Economical Factor – The major economic factor which hospitality industries
have to face is due to arise in sudden economic crises such as pandemic. Whole
hospitality industry was badly affected by pandemic, most of the companies
closed due to heavy loss.
S
Social Factor – The customers wants to look something innovate and creative,
this is why hospitality industries have to do so, but it requires lot of time, cost and
efforts. Thus, companies fails to fulfill all the demands of customers and have to
shut down their business.
T
Technology Factor – The involvement of technology within the hospitality
industry will leads in developing them. If the services provided by them is directly
linked with advanced technology then the process will become easy and increase
in satisfaction level of customers will take place.
5
Pest Analysis
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(W3)
Products & Services Reflection:
I have evaluated that customers are not
satisfied when enhancement in the waiting
period takes place and again lose their
interest. This is why the use of advanced
technology can develop interest and will
enhance their satisfaction level. The use of
online booking will help customers in saving
time and will get number of options. The
check- in and check- out process takes lot of
time and this can also be reduced by making
use of effective tools and techniques within
the business operations.
Online Booking Check- in & Check- out
The customers can make online
booking in advance which leads in
save their time. The customers can
even select the best facilities which
they want to avail. The customers get
number of options when they check
online availability. By making use of
attractive offers offered by
companies the customers are even
able to save money. When it comes
to online booking the companies can
collect data of customers can
connect with them through using
different strategies of marketing.
The check- in and check- out
procedure requires lot of time as
customers have to fulfill many
formalities. Due to this the
satisfaction level of visitors
decreases and does not prefer it
again. With the use of advanced
technology, the companies are
capable to make this process fast
and easy. This is how the
satisfaction level of customers will
improve and soon they will turn
into repeated customers.
Products & Services Reflection:
I have evaluated that customers are not
satisfied when enhancement in the waiting
period takes place and again lose their
interest. This is why the use of advanced
technology can develop interest and will
enhance their satisfaction level. The use of
online booking will help customers in saving
time and will get number of options. The
check- in and check- out process takes lot of
time and this can also be reduced by making
use of effective tools and techniques within
the business operations.
Online Booking Check- in & Check- out
The customers can make online
booking in advance which leads in
save their time. The customers can
even select the best facilities which
they want to avail. The customers get
number of options when they check
online availability. By making use of
attractive offers offered by
companies the customers are even
able to save money. When it comes
to online booking the companies can
collect data of customers can
connect with them through using
different strategies of marketing.
The check- in and check- out
procedure requires lot of time as
customers have to fulfill many
formalities. Due to this the
satisfaction level of visitors
decreases and does not prefer it
again. With the use of advanced
technology, the companies are
capable to make this process fast
and easy. This is how the
satisfaction level of customers will
improve and soon they will turn
into repeated customers.
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Visual Board
Personal
(W4)
S W O T
Effective
communication
I have an effective
communication skill
which helps me in
influencing others. They
use of listen me carefully
and obey my instructions.
I do not feel comfortable
while taking with
strangers. This is why I
am unable to deliver my
message effectively in
front of strangers.
As I am working as a
marketing manager, I will
interact with lot of clients.
Here, I can effectively
communicate with them
and strength myself in
talking in fount of
strangers.
I will lose my client base
if I am unable to
communicate with them
effectively due to my
fear.
Critical thinking With the help of critical
thinking I am able to
generate new and unique
ideas.
It takes lot of time for me
to think upon an idea due
to which sometimes I
miss my deadlines.
I can take help of my
whole team at the time of
screening idea, which
helps me in generating
good ideas.
Due to habit of missing
deadlines I am creating a
bad image in the mind of
other employees towards
me.
(W4)
S W O T
Effective
communication
I have an effective
communication skill
which helps me in
influencing others. They
use of listen me carefully
and obey my instructions.
I do not feel comfortable
while taking with
strangers. This is why I
am unable to deliver my
message effectively in
front of strangers.
As I am working as a
marketing manager, I will
interact with lot of clients.
Here, I can effectively
communicate with them
and strength myself in
talking in fount of
strangers.
I will lose my client base
if I am unable to
communicate with them
effectively due to my
fear.
Critical thinking With the help of critical
thinking I am able to
generate new and unique
ideas.
It takes lot of time for me
to think upon an idea due
to which sometimes I
miss my deadlines.
I can take help of my
whole team at the time of
screening idea, which
helps me in generating
good ideas.
Due to habit of missing
deadlines I am creating a
bad image in the mind of
other employees towards
me.
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Socio-Economic(W5)
i J
Socio-Economic
Consumer Profile Private Job
Good
Diploma
£20
Psychographics Travelling
Ethical
Reading travelling blogs
Standard
XYZ
Unmarried
25
UK
Female
London
England
Demographics
Socio-Economic
Name:
Age:
Marital status:
Gender:
Education:
Home environment:
Occupation:
Income:
XYZ belongs to UK, living a
High standard of lifestyle and is
interested towards travelling to
different places across the world.
Background
Values:
Interests:
Lifestyle:
Habits:
£20 Psychographics
,000
Geographic’s
Country:
City:
Borough:
i J
Socio-Economic
Consumer Profile Private Job
Good
Diploma
£20
Psychographics Travelling
Ethical
Reading travelling blogs
Standard
XYZ
Unmarried
25
UK
Female
London
England
Demographics
Socio-Economic
Name:
Age:
Marital status:
Gender:
Education:
Home environment:
Occupation:
Income:
XYZ belongs to UK, living a
High standard of lifestyle and is
interested towards travelling to
different places across the world.
Background
Values:
Interests:
Lifestyle:
Habits:
£20 Psychographics
,000
Geographic’s
Country:
City:
Borough:
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Consumer
visual Board
visual Board
BusS
M
A
R
T
To provide online facilities to customers in order to enhance their satisfaction level.
By increase in customer base and revenue companies can measure it.
Due to increase in digital technology customers want new and unique in services.
The revenue of company will be increased by enhancement in satisfaction level of
customers.
1 year
M
A
R
T
To provide online facilities to customers in order to enhance their satisfaction level.
By increase in customer base and revenue companies can measure it.
Due to increase in digital technology customers want new and unique in services.
The revenue of company will be increased by enhancement in satisfaction level of
customers.
1 year
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