Concepts and Innovation in Hospitality (L5)

This presentation discusses the concepts and importance of innovation in the hospitality industry. It covers different sources of innovation, factors that drive innovation, and benefits and limitations of innovative approaches in hospitality sector. The presentation also includes a case study of Premier Inn, a multinational hospitality organization of UK, and conceptualizes an innovative idea for the hospitality sector.

Concepts and
Innovation in
Hospitality

Table of content
• Introduction
• Discuss the concept of innovations as well as different sources of
innovation
• Exploring the significance of innovation for the performance of business
• Evaluation on the contribution of innovation in the performance of
business as well as analysing the advantages that has been gained in the
form of result
• Critically evaluating the contribution of innovation to performance and
business strategy for achieving objectives of hospitality industry
• Analysing the factors that drive innovations in the hospitality industry by
using examples of different organisation
• Critically analysing the benefits and limitation of factors that drive
innovations in the hospitality sector in order to meet business objectives
to maximise profit

To be continued…
• Critically evaluation on how the factors drive product and service as well
as brand innovation across a range of organisation in the hospitality
sector that sustain competitive edge and profitability
• Reviewing a range of various innovative approaches as well as concepts
which have been applied in hospitality sector using particular examples
• Evaluation a range of innovative approaches as well as concepts in the
hospitality sector by using particular examples, analysing the level in
which they have added value
• Critically evaluating the success of a extent of innovative approaches as
well as concepts which has been adopted by hospitality organisation
• Conceptualise an innovative idea for the hospitality sector that has
feasibility along with the market potential in order to take to the
marketplace

To be continued
• Pitching an innovative idea for the hospitality sector
• Evaluation on the market possible in terms of financial return and
customer alignment for innovative idea
• Presenting a well-articulated, coherent pitch for a feasible innovative
idea for the hospitality sector that is based on justified and valid market
research along with the potential that match with customers needs and
wants
• Conclusion
• References

Introduction
• The concepts of innovations in hospitality makes
companies to introduce new things to the world.
It helps in creating largest opportunities for the
company as well as much important for their
success, economic growth and long term survival
in the market (Zach, Krizaj and McTier, 2018).
• In the following report, selected organisation is
Premier Inn which is multinational hospitality
organisation of UK.

Discuss the concept of innovations as well as different
sources of innovation
The innovation concept is not described by application or introducing new
methods or ideas but it can described as a process that consist multiple
activities for uncovering the new ways in order to conduct particular things. In
context of Premier Inn, different sources of innovation for their hotels are
described below:
• The Unexpected
• The incongruity
• Necessity
• Demographics

Exploring the significance of innovation for the
performance of business
The innovation is essential for organisation in
order to achieve success in rapidly increasing
need for growth and change in the business
environment. In respect of Premier Inn, the
importance of innovation which helps in
enhancing their overall performance are
described below:
• Increasing efficiency
• Improving brand
• Staying ahead of disruption

Evaluation on the contribution of innovation in the performance of
business as well as analysing the advantages that has been gained
in the form of result
• Innovation plays an crucial role in order to improve the overall performance
of the company is better manner.
• Different sources of innovations describes how an innovation can be taken
place in the organisation in order to fulfil the needs of customers in better
manner.

Critically Evaluating the contribution of innovation to
performance and business strategy for achieving
objectives of hospitality industry
• Innovation helps in making different process in hotel industry more easier
from which management of Premier Inn can effectively develop their
business strategy as well as improve their organisational performance which
helps them to achieve their organisational objectives in more better manner.
• This makes management of Premier Inn in order to find innovative idea
which helps in developing their service in order to make their customers
satisfied with their service.

Analysing the factors that drive innovations in the
hospitality industry by using examples of different
organisation
Innovation in the hospitality industry is important as it consist potential in order
to transform the industry in positive manner. In case of Premier Inn, the factors
that drive innovation in their hotels are described below:
• Cloud or SaaS (Software as a Service) in hospitality-
• Improvement in In-Room technology as well as Self Service Tech in the form
of an innovation in the Hotel sector-
• Keyless entries- smartphone operated room-
• Easy Check-in

Critically analysing the benefits and limitation of factors that
drive innovations in the hospitality sector in order to meet
business objectives to maximise profit
• There are various factors which helps in driving the innovation within
hospitality sector in order to meet their organisational objectives and
maximise their profit in better manner.
• As these drivers of innovations help management of Premier inn in order to
provide innovative and quality service to their customers.

Critically evaluation on how the factors drive product and service
as well as brand innovation across a range of organisation in the
hospitality sector that sustain competitive edge and profitability
Driving factors of innovation like keyless entries and easy check-in makes
Premier Inn to provide more easier service to their customers in order to make
their experience effective by with the help of their smartphones and Tablet in
which they does not require in order to stand in queue for taking their room
keys as well as check-in the hotel.

Reviewing a range of various innovative approaches as well as
concepts which have been applied in hospitality sector using
particular examples
• Continuous product and process improvement
• Upgrading their business model
• Using new and latest technologies for adding
value to the existing product or service

Evaluation a range of innovative approaches as well as concepts
in the hospitality sector by using particular examples, analysing
the level in which they have added value
• As the above innovative concept and approaches are being implemented by
many organisation in hospitality industry in order to provide effective
services to their clients in better manner.
• Continuous improvement makes Premium Inn in order to provide proper
training and development opportunities to their staff members so, they
provide better service to their potential customers which will also helps in
adding value in their business.

Critically evaluating the success of a extent of innovative
approaches as well as concepts which has been adopted by
hospitality organisation
• The innovative concepts and approaches which have been adopted by the
hospitality organisation are more effective which not helps in increasing
their value but also increase their organisational success in better manner.
• As these innovative concepts and approaches helps Premier Inn in order to
provide quality and innovative service to their customers.

Conceptualise an innovative idea for the hospitality sector that
has feasibility along with the market potential in order to take to
the marketplace
• Smartphones operated room is a most effective innovative concept which
has been implemented in the hospitality industry as it also contain market
potential as well as feasibility in order to take their organisation to the
market.
• This makes hotel organisation to develop various application systems in
their business so their guests can effectively check-in in their room, order
their foods and conduct many more task through their smartphones and
tablets.

Pitching an innovative idea for the hospitality sector
• The innovative concept that are required to be developed or implemented by
the management of Premier Inn their hotel is smartphones operating room
and service in order to make easier for the customers in avail better service.
• Using this innovative concepts they can allows their visitor to control their
room's temperature, lighting, blinds, television and any
• It will also helps in making their guests able in order to personalise their
room with the help of technology that loads the most popular streamline
media. Other amenities through their smart phones.

Evaluation on the market possible in terms of financial return and
customer alignment for innovative idea
• It is important for the companies in order to develop most effective
innovative concepts which helps in attracting customers towards their
products and services.
• The main aim of the company for making innovation is to increase their
sales and profit.
• The innovative concept which has been develop in Premier Inn Hotel in
smartphones operated room and service which allows their customers to
customised their room according to their preferences through their
smartphone.

Presenting a well-articulated, coherent pitch for a feasible
innovative idea for the hospitality sector that is based on justified
and valid market research along with the potential that match
with customers needs and wants
• This makes essential for the company in order to develop or implemented
that innovative concept which should be fulfil the needs and wants of their
customers.
• Smartphones operated room and service as a innovative concept which has
been implemented by the Premier Inn hotel will effectively fulfil the needs
and wants of their potential customers.

Conclusion
From the above mentioned report, it has been concluded innovation is an
important concept for the every organisation in order to develop their product
or service which helps in increasing their growth. The Unexpected, The
incongruity, Necessity and Demographics are some sources of innovations
which helps companies to find effective ideas for the innovations in their
business. Staying ahead of disruption, improving brand and increasing
efficiency are some importance of innovations which helps in improving the
overall performance of an business organisation.

References
• Zach, F.J., Krizaj, D. and McTier, B., 2018. Learning from press releases:
implications for hospitality innovation. International Journal of
Contemporary Hospitality Management.
• Mehraliyev, F., Choi, Y. and Köseoglu, M.A., 2019. Progress on smart
tourism research. Journal of Hospitality and Tourism Technology.
• Guillet, B.D., 2020. An evolutionary analysis of revenue management
research in hospitality and tourism: is there a paradigm shift?. International
Journal of Contemporary Hospitality Management, 32(2), pp.560-587.