Concepts and Innovation in Hospitality (L5)

Concepts and
Innovation in
Hospitality

Table of content
• Introduction
• Discuss the concept of innovations as well as different sources of
innovation
• Exploring the significance of innovation for the performance of business
• Evaluation on the contribution of innovation in the performance of
business as well as analysing the advantages that has been gained in the
form of result
• Critically evaluating the contribution of innovation to performance and
business strategy for achieving objectives of hospitality industry
• Analysing the factors that drive innovations in the hospitality industry by
using examples of different organisation
• Critically analysing the benefits and limitation of factors that drive
innovations in the hospitality sector in order to meet business objectives
to maximise profit

To be continued...
• Critically evaluation on how the factors drive product and service as well
as brand innovation across a range of organisation in the hospitality
sector that sustain competitive edge and profitability
• Reviewing a range of various innovative approaches as well as concepts
which have been applied in hospitality sector using particular examples
• Evaluation a range of innovative approaches as well as concepts in the
hospitality sector by using particular examples, analysing the level in
which they have added value
• Critically evaluating the success of a extent of innovative approaches as
well as concepts which has been adopted by hospitality organisation
• Conceptualise an innovative idea for the hospitality sector that has
feasibility along with the market potential in order to take to the
marketplace

To be continued
• Pitching an innovative idea for the hospitality sector
• Evaluation on the market possible in terms of financial return and
customer alignment for innovative idea
• Presenting a well-articulated, coherent pitch for a feasible innovative
idea for the hospitality sector that is based on justified and valid market
research along with the potential that match with customers needs and
wants
• Conclusion
• References

Introduction
• The concepts of innovations in hospitality
makes companies to introduce new things to
the world. It helps in creating largest
opportunities for the company as well as much
important for their success, economic growth
and long term survival in the market (Zach,
Krizaj and McTier, 2018).
• In the following report, selected organisation is
Premier Inn which is multinational hospitality
organisation of UK.

Discuss the concept of innovations as well as different
sources of innovation
The innovation concept is not described by application or introducing new
methods or ideas but it can described as a process that consist multiple
activities for uncovering the new ways in order to conduct particular things. In
context of Premier Inn, different sources of innovation for their hotels are
described below:
• The Unexpected
• The incongruity
• Necessity
• Demographics