Strategic Innovation: Enhancing Competitiveness in Hospitality

This report provides a strategic direction for an international hospitality organization to improve its competitiveness through innovative, ethical, and sustainable products and services. It explores the concept of innovation, its importance to business performance, and key factors driving innovation in the hospitality industry. The report analyzes market potential, financial feasibility, and customer requirements, suggesting the introduction of robotic solutions in Knightsbridge Hotel as an innovative concept. This includes benefits such as increased safety, speed, perfection, job creation, and productivity. The analysis shows that robots can provide better, more accurate, and faster services, helping Knightsbridge compete effectively and acquire a larger market share. The report concludes with references supporting the arguments presented.

CONCEPTS & INNOVATION IN HOSPITALITY

TABLE OF CONTENT
• An innovative concept for the hospitality industry
• Analyse the market potential in context to financial feasibility
and customer requirements
• References

AN INNOVATIVE CONCEPT FOR THE HOSPITALITY INDUSTRY
• To increase the profitability in organisations, innovation
is necessary in each and every organisation so that they
can create better services and products. Hospitality
industry includes various new innovations like easy check
ins, keyless entries, free wi-fi and social listening.
• Knightsbridge hotel conceive robotic solutions as an
innovative product which provides ease to them in
various functions. It provides accuracy in every function
which is difficult for human capital.

• Safety: It is the most safest innovation which can
assist hospitality industry in many functions at a
single time. It eliminates the use of heavy
machineries which are incur huge cost and are
dangerous for the employees a well as for
organisations.
• Knightsbridge hotel introduce the usage of robots
which are easier and simpler to use which make
functions smoother and effective. It assists employees
who operates heavy machineries by reducing various
risks like health issues.

• Speed: Robots can work for longer period of time without taking a break which is
positive aspect of this innovation. Knightsbridge hotel reduces the efforts of human
which results in faster services.
• Perfection: With the use of robots, Knightsbridge eliminates human errors and
mistakes which hamper the operations. Due to the programmed feature of robotics
they are very precise and perfect in nature which offers quality services.

• Job creation: To assist and control robots, hospitality industry needs human resource so that
operations can effectively carried out. It helps Knightsbridge in creating employment for the people
who can supervise the robots.
• They hire more employees who possess engineering and tech-based skills for their hotel which
reduces unemployment.

• Productivity: Hospitality industry involves various departments and functions
which should be carried out in proper manner to achieve goals and targets.
Robots contribute in accomplishments of tasks within prescribed guidelines and
deadlines.
• This results in higher revenue generation in Knightsbridge which helps them in
creating their brand image.

• Satisfied employees: Due to the introduction of robots in the hospitality industry,
employees feel satisfied because it results in lower burden.
• Knightsbridge take care of their employees by involving robots in their hotel which reduce
the pressure of employees.

ANALYSE THE MARKET POTENTIAL IN CONTEXT TO FINANCIAL FEASIBILITY AND
CUSTOMER REQUIREMENTS
• It is analysed that with the innovative idea of introduction of robot in the Knightsbridge hotel, they can
generate higher revenues and profitability. They can reduce excessive cost which is incurred in huge
and heavy machineries which run on the hot temperatures and electricity. They can gain competitive
advantages with the help of innovation by introducing changes in operations and activities.
• Robots can provide better, accurate and fast services which help Knightsbridge in competing with their
competitors. They can work in effective manner because robots do not need regular trainings which
save lot of time and money. It can prove profitable for the hotel because innovations can help them in
acquiring the large market share.

REFRENCES
• Gobble, M.M., 2018. Digitalization, digitization, and innovation. Research-Technology
Management, 61(4), pp.56-59.
• Jugend, D., Fiorini, P.D.C., Armellini, F. and Ferrari, A.G., 2020. Public support for innovation: A
systematic review of the literature and implications for open innovation. Technological Forecasting
and Social Change, 156, p.119985.
• Oeij, P.R., Van Der Torre, W., Vaas, F. and Dhondt, S., 2019. Understanding social innovation as an
innovation process: Applying the innovation journey model. Journal of Business Research, 101,
pp.243-254.