Hospitality Management

Running head: HOSPITALITY MANAGEMENT
Hospitality Management
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1HOSPITALITY MANAGEMENT
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Company background............................................................................................................2
Current Situation of Marriot Hotel.........................................................................................2
PESTLE Analysis...................................................................................................................2
Porter’s Five Forces Analysis................................................................................................4
Conclusion..................................................................................................................................6
Recommendations......................................................................................................................6
References:.................................................................................................................................7

2HOSPITALITY MANAGEMENT
Introduction
The international hotel chains like Starwood, Mariott, InterContinental Hotel Group
and Carlson Rezidor are all scaling up the total number of properties in several different
nations of world including India, United States and United Kingdom by the year 2020
(Salvioni, 2016). These hotel chains are moving faster than their local competitors and are
widening their presence for strengthening their position of negotiation with the online travel
agencies and at the same time, take on the new age disruptors like the Airbnb. This paper
shall elaborate on presenting a positional analysis, exploring the current situation of J.W
Mariott by making use of two theoretical models- the PESTLE and Porter’s Five Forces
analysis.
Discussion
Company background
Marriot International is one of the largest and most significant hotel operators in the
world and at present, it operates in around more than 4200 hotels in 79 different nations and
territories (Dzhandzhugazova et al., 2015). The properties of the company (luxury, apartment
hotels, suites, resorts, boutiques etc.) operate under nineteen different brand comprising of
J.W Marriott and Ritz-Carlton.
Current Situation of Marriot Hotel
PESTLE Analysis
a) Political- Australia still remains politically stable. With the same, the ever increasing
affluence of its rate of population is continuously providing a solid base for some
sustained growth and development that would trigger the confidence of the investor in
the hospitality industry which would lead to further investments for Marriott.
Notwithstanding this fact, it is to mention that the volatility and the unpredictability in