Hospitality Management Fundraising Event: Empowering Aboriginal Women

Running head: HOSPITALITY MANAGEMENT 1
HOSPITALITY MANAGEMENT

HOSPITALITY MANAGEMENT 2
Table of content
Introduction......................................................................................................................................3
Objective......................................................................................................................................3
Event Location.................................................................................................................................4
Target Audience...............................................................................................................................4
Promotional activities for the event.................................................................................................5
Vendors and Suppliers.....................................................................................................................5
Budget for the event.........................................................................................................................5
Table 1- Estimated Expenses Breakdown...................................................................................6
Chart 1- Estimated Budget...........................................................................................................7
Table 2 – Actual Expenses Breakdown.......................................................................................7
Chart 2- Actual Budget................................................................................................................8
Table 3- Comparison between Estimated and Actual Budget.....................................................8
Chart 3- Comparison between Estimated and Actual Budget.....................................................9
Timeline of Critical Activities.......................................................................................................10
Proposed Schedule of the Event....................................................................................................10
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................11
Appendix........................................................................................................................................13
Appendix 1- Profit - Loss Summary..........................................................................................13

HOSPITALITY MANAGEMENT 3
Introduction
According to Nyheim, & Connolly, (2011) hospitality events mainly focus on sustaining guests
and providing to their needs and requirements. According to Van der Wagen, (2010) fundraising
event is a type of hospitality event and it is organized to gather voluntary monetary contribution
by influential individuals, big businesses, generous foundations, or governmental organization. A
Fundraising event will be organized in association with Office of the High Commissioner for
Human Rights which is a non-government organization in Australia. It focuses on development
and growth of the indigenous people and their local issues (Straka, J. W. 2011). The Fundraising
event is for empowering the Aboriginal women in the field of business. According to Fredericks,
(2010) the aboriginal people of Australia have always been backward as they believe in
traditional values and are grounded to their trial origin. Hence this fundraising event will focus
on their growth and will financially help the women of aboriginal origin to grow their own
business (Silvers, J. R. 2012). The Office of the High Commissioner for Human Rights has been
contributing and organizing support groups on the indigenous issues for the aboriginal people. It
also conducts training for those people ad organizes fellowship programmes for their
representatives. It has helped the people of the aboriginal origin to grow in Australia hence, this
small effort from the company and the human rights organization can help to give the aboriginal
women a chance to make their own identity I this world.
Objective
 The main objective of the event will be to collect necessary funds for the development of
aboriginal women in the area of business.
 The overall fundraising goal is to raise around $1 million and gain 200 donors who will
be beside this campaign and be a faithful sponsor.
 The target set for raising funds is ambitious but attainable. The sponsors will be willing to
invest in this cause as women empowerment is a sensational millennial cause and people
are trying to be a part of this new development. The reputation of the sponsors will be
established as they are investing in a very noble cause which will impact many lives and
bring in a new revolution.
 The event will be held at 1st November 2019.

HOSPITALITY MANAGEMENT 4
Event Location
The Fundraising event will be organized in The Glasshouse Event Space in Melbourne. It has a
transferrable wall which divides it into two space; The Large Event Space and The Small Event
Space. This even space can accommodate about 500 guests and if the event requires a dance
floor it can still host up to 450 guests. The space provides with exceptional facilities with vast
balcony and beautiful views for the guests. The staffs are professional and can assist with any
specifics required by the guests (Nadav, Smith, & Canberg, 2010).
The other two alterative sites that could be considered were Red Scooter venue and the Alto
Event Space. According to Allen, (2010)These two substitutes are kept in mind as a contingency
option. The Alto Event Space is the most favorable option as it can accommodate around 400
guests for a cocktail fashion event and is also capable of hosting 150 guests for pleasant dining
experience. It is a versatile room with transferable partition that allows a wide range of guests. It
is a very beautifully styled warehouse with uncovered ceiling and concrete floors. The guests
will feel welcomed in this ideal venue (Ferdinand, & Kitchin, 2012). The services provided is
said to be great and the team in charged will be looking after the guests very efficiently. The
next alternative is Red Scooter which is known to host fundraising and charity events. They help
the companies or any one hosting a charitable event to plan and organize the event. They provide
with their support throughout I the planning process and helps the event to be a success
(Sargeant, & Shang, 2010).
Target Audience
The target audiences are the people associated with Human Rights Foundations and women at
influential positions who will be able to sponsor the event without any hesitation. These
audiences are targeted as to achieve the goal of raising $1 million (Denis, 2013). Women at
powerful positions will be able to understand the struggle as they have also been through this and
will show their generosity towards this social cause. Companies like Booz and Company which
is trying to develop gender equality in different areas will also be invited so that they can sponsor
and be a part of this event (Bauman, & Steiner, 2016). Some agencies in Australia like the
Australian Government Workplace Gender Equality Agency is part of our target audience.