Hospitality Management Assignment

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Running head: CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENTThe Challenges of Event Management as a New Trend in Hospitality ManagementName of the Student:Name of the University:Author’s Note:
CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENT1Table of ContentsBackground:.................................................................................................................................................................................................................3Abstract:.......................................................................................................................................................................................................................3Research Aim:..............................................................................................................................................................................................................3Objective of Studying Challenges in Hospitality Management:-.................................................................................................................................3Research Questions:-............................................................................................................................................................................................3Research Analysis Rationale:-......................................................................................................................................................................................3Introduction:-................................................................................................................................................................................................................3Literature Review:-.......................................................................................................................................................................................................3Relevant Theories (Theoretical Framework):-.........................................................................................................................................................4Research Outline:-................................................................................................................................................................................................4Research Opportunities:-......................................................................................................................................................................................4Research Hypotheses:-.........................................................................................................................................................................................4Development of Research Methodology:-...........................................................................................................................................................4Limitation of the study:-...........................................................................................................................................................................................4Issues in Hospitality industry:-.............................................................................................................................................................................4Challenges are the new trends in Hospitality Industry:-..........................................................................................................................................5Rapid Growth in Vacation Ownership:-...............................................................................................................................................................5Integration of employee and authority:-...............................................................................................................................................................5Complex Management:-.......................................................................................................................................................................................6Relevant information concerning the research questions or objectives:-.................................................................................................................6Topic arguments and Conflicting ideas:-.................................................................................................................................................................6Critical Analysis of Relationships to the Topic:-.....................................................................................................................................................6Research Methodology:-..............................................................................................................................................................................................6Research Design:-.....................................................................................................................................................................................................6Qualitative Data Analysis.....................................................................................................................................................................................6Quantitative Data Analysis...................................................................................................................................................................................6Construction of Research design:-...........................................................................................................................................................................7Cross-sectional Design:........................................................................................................................................................................................7Longitudinal Design learning:..............................................................................................................................................................................7Case Study Design learning:................................................................................................................................................................................7Exploratory Research design:-.............................................................................................................................................................................7Descriptive Research Design:-.............................................................................................................................................................................7Explanatory Research Design:-............................................................................................................................................................................7Action Research:-.................................................................................................................................................................................................7Research Philosophy:-..................................................................................................................................................................................................7Positivist Approach:-................................................................................................................................................................................................7Interpretivist/Phenomenological Approach:-...........................................................................................................................................................7Research Reasoning:-...............................................................................................................................................................................................7Deductive:-...........................................................................................................................................................................................................7Inductive:-............................................................................................................................................................................................................8Quantitative or Qualitative Research:-.....................................................................................................................................................................8Qualitative analysis:-............................................................................................................................................................................................8Quantitative analysis:-..........................................................................................................................................................................................8Data Collection:-..........................................................................................................................................................................................................9Primary research:-................................................................................................................................................................................................9Secondary research:-............................................................................................................................................................................................9Observation Structured or Participative:-.................................................................................................................................................................9Interviews, structured and semi-structured:-............................................................................................................................................................9Questionnaires (open and closed questions):-..........................................................................................................................................................9Focus Groups:-.........................................................................................................................................................................................................9Sampling:-................................................................................................................................................................................................................9Research Ethics:-..........................................................................................................................................................................................................9Data Analysis Tool:-..................................................................................................................................................................................................10
CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENT2Data Analysis:-...........................................................................................................................................................................................................10Research Questionnaire:.........................................................................................................................................................................................10Data Description and sampling method:-...............................................................................................................................................................10Conclusion:-...............................................................................................................................................................................................................16Recommendation:-.....................................................................................................................................................................................................17Time Scale:-...............................................................................................................................................................................................................17References:-................................................................................................................................................................................................................19
CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENT3Background:The hospitality and event management section deal with supplying accommodation along with food and drink and many other facilitiescelebrating any social event to organize and oversee all kinds of effects and causes. Location of the organization, job quality and amount ofsalary of the employees play a vital role of event management of the hospitality industry. Support and funding are two major aspects of eventmanagement. Customer satisfaction and loyalty depends on the quality of services provided by happy employees (Getz and Getz 1997). All thepurposes spelled above are commonly the public functions, events, activities or gatherings including involvement of many people. Eventmanagement of hospitality industry manages and creates latest arrangements to enrich the cultural events with appropriate management policiesand incorporation.There lies a crucialsocial factorin the event management. The event management focuses to detail the opportunity of social capital incultural events by any hospitality organization (Harrison and Freeman 1999). The main three factors are motivation, internal network creationand leadership in management describes the impact of social factors on the hospitality and tourism industry. The research indicates thegeneration of association of social collaborations that enrich the internal cohesion of a community along with sense of identity andrepresentativeness (Shapero and Sokol 1982). Socialistic approach differentiates the appeal and impact of event management, the contribution ofsocial capital trades and investment in the purpose of event management.Abstract:The report describes about context, development, methodology, conclusion and lastly the recommendation for possible suggestionabouttrend of the challenges of event management in hospitality industry.Findings and measures proposed in the research is significant to the study.In the literature review section, the challenges are being new trends of hospitality management and the report elaborately discussed. The researchprocedure, research analysis and research ethics are discussed in the research report. Research philosophy and data analysis procedure are thekey parts of a research report on hospitality management and the report reflects that.Necessary diagrams of inductive and deductive study ofresearch report are provided.The research report is self-sufficient to indicate and broadcast the true scenario of challenges of event managementas a new trend in hospitality management.The challenges, their associative factors and necessary measures of event management in hospitalityindustry are discussed in this research report. A primary data analysis is conducted to investigate the inground scenario of the topic of study.Research Aim:The topic determines the field of hospitality emphasizing the enhancement of the industry, evaluating the current industry and predictingfuture trends. The research aim is to find the challenges in hospitality management and describe the promise and potential of removing thoseissues in hospitality industries.The main objective is to analyze the causes behind the challenges and obstacles of hospitality management. Theeagerness is observed to reduce the impact and significance of the challenges and customize the proper hospitality facility.The major factors arecustomer satisfaction and loyalty that are going to be analyzed in this research. An overview of employee scopes, structure of authority anddepartments of event operations are also elaborated.Objective of Studying Challenges in Hospitality Management: -The focus point and concept of the research work is centered on the challenges of event management as a trend in hospitality industry.Other aims and objectives of the research are-1.First objective is todetect how the challenges hamper the hospitality industry and its growth within the economy.2.Second objective is tohighlight all the possible means by which the challenges faced in event management could be overcome orreduce.3.Third objective is todetermine the relevant causes and sources of the challenges faced by event management in hospitality industry.4.Fourth objective is to addressthe problemsof security as one of the challenges of event management of hospitality management(Brotherton 1999).Research Questions: -For a better understanding and comprehension of the research work, the researcher could raise some important questions that formed theresearch question for this study. The raised questions are-1. What are the challenges faced by event management inhospitality industries?2. Do the challenges faced by the industry affect the hospitality industry and growth within the economy?3. What is the recommendation on how the challenges faced in the event management can overcome or reduce?4. Is there any security or competitiveobstacleswithin the place of management in the hospitality industries?5. Is there any significant association between the challenges of event management in the hospitality industry or not?Research Hypotheses: -The researcher established some of the hypothesis that would be examined for the support of the study that would enable the readers andresearcher know the stand of this research work. The hypothesis would be examined at 5% level of significance. The research hypothesis is-Null hypothesis (H0):There is a significant association between the challenges of event management and the growth and popularity of eventmanagement in the hospitality industry.Alternative hypothesis (HA):There is no significant association between the challenges of event management in the hospitality industry.Research Analysis Rationale: -The process includes ensuring that patients get the most timely, correct treatment available. Additionally, depending heavily onprotocols, right care needs a coordinate approach across setting and suppliers. This pathway proposes that high-performing professionals wouldachieve the best result should always treat customers. To fulfill the targets, providers will continuously enhance quality of event management.The rationale of the analysis considers that the research is based on the pre-assumption of growth and popularity in the hospitality industry.
CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENT4Introduction: -The report describes about the research philosophy and research aim in first part. Then, to develop our learning skill, we have undertakena sustainable research investigation of direct relevance to the query “Are there challenges of event management as a new trend in hospitalitymanagement?”. It proposes the elements that make up research proposal, a variety of research processes, action planning and procedure ofcarrying out the research itself and presenting the findings (Mitka 2007).The research paper describes the defined fields that face challenges in hospitality management. It also discusses the current trends andmethodology of analysis. It elaborates examples reported in the literature, summarily discusses the challenges and offers interpretation.We can get broad overview of hospitality management procedure and its challenges; researchers and practitioners would be helped withthe follow-up of this research report. Challenges of hospitality management are evolving into a stage from grass root level.Literature Review: -Definitions: -The industry of event management involves events of various sizes from the World cup football to conference breakfast meeting. Manyindustries, charitable organizations and interest groups organize events to market themselves, establish business relationship, celebrateachievement and raise money.Burns, J (2010) stated that event management is considered one of the strategic marketing and communicating tools by companies of allsizes. From product launches to press conference of meeting, companies organize promotional events to support them communicate withcustomers and potential customers. Many elements such as dancing, music, live entertainment and placement of venue might be used toinfluence the tone and environment of the event.Chen, J., Sloan, P., and Legrand, W. (2009) introduced that event managers might also use electronic media such as news media, socialmedia to focus their audience, trying to create media coverage that would reach thousands or millions of people. The hospitality managementorganizations would describe that there are trade-offs in terms of structured technologies to gain insight from their analysis and other repositoriesand refer informed decisions. As a result, the process of management and analysis is also advancing to enable management organizations totransform the huge storage into information and knowledge that supports them to achieve their objectives (Murdoch and Detsky 2013).Research Concepts: -Event management is a growing and exciting industry that is expected to increase drastically in future days. For event managements toaccess the available tools, strategies, infrastructure and techniques to leverage management scheme with effectiveness, we should plan andorganize the events (Watson 2008). The events of event management are such as concerts, conventions, parties, weddings and other types ofgatherings.Relevant Theories (Theoretical Framework): -Research Outline: -The current trend is bending towards the rapid digitalization, globalization, integration and vacation ownership. Driven by mandatoryrequirements and ability to enhance the quality of hospitality, we need to reduce the costs regarding the massive management scopes. This studyincludes the wide range of hospitality among the decision support, surveillance and management teams.Hospitality management scheme is overwhelming not only because of its importance but also because of the variety of managementscheme. Hospitality management data is collected generally by random sampling techniques for data selection. We apply questionnaire(question-answer method of interview) process for data collection.Research Opportunities: -The research represents findings of problems, challenges and tends of event management in hospitality industry. Crucial matters thatwould influence the global hospitality industry in the year ahead involve sustainable development calls for hospitality, expenses of labor,multicultural issues and higher education. Operating issues, marketing issues, technological issues and economic issues face hospitality relatedchallenges. The control process of it measures the productivity and growth of an organization. However, due to the diverse nature and scope ofthe country and the time frame required for the report of the research, the research has been scaled down to a case study.Development of Research Methodology: -As per the methodology, we can test different types of methodologies related to it. Chi-square, t-test, F-test and z-test are major amongthem. When hospitality management data is synthesized and relationships, patterns as well as trends are revealed, hospitality suppliers coulddevelop more thorough and insightful diagnoses. Existing analytical techniques could be applied to the huge amount of existing customer-relatedhospitality data to reach deeper inference outcomes. As an ideal approach would inform each manager during decision-making method and helpto determine the most correct treatment choice for those focused customers (Victorino et al. 2005).A)Predictive modeling is used to reduce attrition and generate a leaner, quicker, more focused reserves and terms in event management.B)Analytical strategies, tools and algorithms should be used to co-ordinate events and event-planning for better hospitality to individualcustomers.C)Analyzing records of event management, follow-on indications and discover adverse effects could be identified.D)Event planning involve budgeting, scheduling, site selection, necessary permits, coordination of transportation, parking, arrangementfor speech delivers and entertainers, arrangement of doctors, event safety, catering and emergency plans.Limitation of the study: -While performing the research, the researcher faced a lot of challenges as well as opposition that ranges from financial constraints, timefactor, sourcing of material. These factors in their own ways slowed down the speedy progress of the research that resulted to the researcher notbeing able to finish the research task on time as required.
CHALLENGES OF EVENT MANAGEMENT AS A NEW TREND IN HOSPITALITY MANAGEMENT5Issues in Hospitality industry: -Sustainable Development Calls for Green Hospitality: -According to Holleran, J. (2005), the sustainable event management is the method used to generate an event with assign concern foreconomic and social challenges. It executes socially and environmentally responsible decision making into the organizational planning andimplementation of collaboration in a ceremony. The arrangement cost, and responsibility may be a crucial issue and challenging problem to thesustainability of event management. A sustainable green hospitality development program is economically viable as well as useful to the society(Wong et al., 1999). As, “Going Green” is a growing consideration in the hospitality-design industry, public is starting to note at sustainabledevelopment in a completely modern way. The concept of “green” has converted; it has gone from lean way to mainstream.Labor Cost Issues: -Labor expenses are the largest single expense for hospitality managers. Consequently, hospitality owners and managers must take anytrend or issue that could potentially influence labor costs. As the expense, labor costs and challenges have consumed a substantial segment ofthe time and attempts of hospitality managers. Now, with the union contact negotiations, transformations to immigration laws and proposedlegislation to enhance the minimum wage of hospitality managers are in critical situation (Kusluvan, Kusluvan, Ilhan and Buyruk 2010).The cost of labor is the largest expense in all types of hotels. Even with the advent of select-service properties, hospitality developersmay not ignore the human component of hospitality operations. Hence, management of labor expenses is crucial. Hence, a balance between costcontrol and satisfaction of guest is observed.Multicultural Issues: -The current trends and topics in the field of hospitality and improvement is the management of multicultural performance and thepolitical circumstances hampering the hospitality industry. Franchise is growing to be the largest industry in the globe, the achievement offranchise lies in the understanding of ownership, internal and external workforce and customer associated legislative concerns, insights ofmarketing and promoting. Blending amenities to cater for the necessities of the world’s diverse cultures are merged to huge internationalhospitality chains. Cultural challenges have never been such an important determinant of how a big hospitality should execute. The interactionbetween various types of hospitality guests and responsible employees has a dramatic impact on the customer experience and the success ofbusiness operation.Confronting Cost Containment: -Hospitalities are challenged to find ways to reduce costs without sacrificing the quality standards implemented to consistently meet guestexpectations. To make the cost containment in the right way detected chances for savings of cost would gear up the cost saving of participationof guest.Increased Competition: -Competition in hotel hospitality, airport management authority in Europe and USA are facing strong competition. Competition appealsfor invention in hospitality industry.Marketing Segmentation and Overlapping brands: -Segmentation of market is growing as hospitality chains target on a specification of tourists, brand development. Few industry developersare responsible that franchisers might increase their number of brands to the point that investors who buy from the same franchiser would be indirect competition with themselves. As the number of brands grows, the ability of consumers to distinguish between them reduces (Rimmington1999).Increased Guest Sophistication: -Consumers have become more sophisticated. Therefore, types of products and services are there in the market that they wish. Amenities,including business centers, exercise and recreational facilities and guest-room innovations increase costs.Interactive Reservation Systems: -Travelers can now use the Internet’s conversation systems and hospitality organizations criticized for the huge number of quickreservation. The number of reservations in surveys shows significant level of reservations that are made through the internet with the increase ofaffordable outlines. The market of event management is in hike.Guest Room Innovations: -Multiple telephone lines, interactive scopes for ordering room service and guest-room check-out are examples of amenities that guestsincreasingly desire, but that are very costly to install and incorporation.Data Investigation: -The technology permits marketing and sales personnel to have new path to consider the guest-related data (Voorhees et al. 2016). It helpsto data operators of different organizations in case of analyzing and better decision-making. The computerized method permits managers tocompare demand of guests with room rates.Yield Management: -Yield management is critical to optimize the profits of hospitability. The ideas are applied to every revenue department and acrossdepartment. The job of yield manager is to optimize the revenue per available hospitality to the right customers, at the right price, at the righttime.Dependence upon the Nation’s Economy: -When the economy of nation is saturated, travelling due to business commonly increases. Hospitality occupancy rates increase that resultin higher profit offered that generates lower revenues and reduced profit. Management team must pay closer attention to the trends ofglobalization. The event management industry should investigate the subject of operations, including food, services, staffing policies, amenitiesand training.Challenges are the new trends in Hospitality Industry: -Rapid Growth in Vacation Ownership: -Vacation ownership is the rapid increasing part of the hospitality industry and is likely to maintain increasing as in the developedcountries. Travelling industry is one of the fastest growing sector is hospitality management. Hospitality organizations and brand power to the
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