Grill on Wheel is a unique restaurant that provides high-quality food services and maintenance for motorcycle enthusiasts. The business aims to target people who are passionate about riding motorcycles and offers a cozy and comfortable environment for them to enjoy their meals and drinks. The restaurant also provides maintenance services for motorcycles. The business plan requires an investment of approximately £90,000. The restaurant's mission is to provide a socializing environment and enhance the experience for motorcycle riders. The vision is to provide high customer satisfaction and encourage the culture of motorcycle riding. The restaurant will offer a variety of delicious food made from the best quality ingredients. The target customers are motorcycle riders in London. The restaurant differentiates itself from competitors by focusing on customer emotions and providing a unique dining experience. Customers will choose Grill on Wheel over the competition because of its innovative concept and high level of satisfaction. The restaurant's USP includes providing high-quality food at affordable rates, offering maintenance services for motorcycles, and serving customers in racing suits. The future plans include expanding the business to other areas and increasing customer satisfaction.
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