Impact of Guest Satisfaction on Business Profitability: A Case Study on Jumeirah Hotel London

This research focuses on analyzing the impact of guest satisfaction on the profitability of Jumeirah Hotel London. It explores the concept of guest satisfaction, evaluates strategies to improve guest satisfaction, examines the relationship between guest satisfaction and profitability, and provides recommendations for enhancing guest satisfaction. The research methodology includes quantitative research design and data collection through a questionnaire. The findings suggest that guest satisfaction plays a crucial role in the profitability of the hotel.