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Hospitality Management in Qantas

   

Added on  2021-06-14

8 Pages1492 Words60 Views
Running head: HOSPITALITY MANAGEMENTHospitality ManagementName of the student:Name of the UniversityAuthor’s note:

HOSPITALITY MANAGEMENT1.There are various ways by which it is possible for Qantas Airlines to create apositive perception in the mindset of its clients. In accordance with the opinion of Calhoun,O’Neil and Douglas (2018), it is necessary for a brand to carry out activities related tocorporate social responsibility. Therefore, authorities of Quantas can introduce freeapprenticeship programs for the young aspirants who are unable to bear the expenses ofapprenticeship programs. In order to improve the brand perception among the customers, themanagement working at Qantas should undertake initiatives for using various channels ofsocial media such as Facebook, Twitter, and Instagram in order to stay connected with itscustomers. Apart from this, DenizciGuillet and Mohammed (2015) social networking sitescan also aid the respective company to share industry-specific information to its existingcustomer base. Therefore, Qantas can also this useful for sharing airline industry-orientedinformation and company-specific information among people thereby elevating their brandprofile. In the opinion ofGarcía-Lillo, FÚbeda-García and Marco-Lajara(2016), SearchEngine Optimization (SEO) is a useful tool, which improves the ranking of the businessorganisation on search engines such as Google. In case of Qantas, it is essential for the seniormanagers use catchy phrases and proper key works so that it is possible to increase the rate oftrafficking of customers to the official website of Qantas and also in other sites. In order tocreate a positive brand perception in the eyes of customers, it is a suggestion for Quantas touse Google Adwords, which is an effective tool used for tracking information regarding theway visitors communicate with it. From the perspective of Brown, Arendt and Bosselman(2014), a unique content should be created by the managers of different companies. Inaddition to Ryan(2015 ), a unique logo and tagline will add value to the content created bythe companies for elevating their brand image among the customers. However, it will be

HOSPITALITY MANAGEMENTbeneficial for Qantas if it creates a unique content and an attractive logo that keeps themstand out from its close competitors. It has been observed that public relations disseminatethe key messages as well as organisational news in the online blogs as well as tradepublications. In this context, it can be stated that Qantas also can disseminate its keymessages as well as company-specific news in the news outlets as well as online blogsthereby creating a positive image in the mindset of individuals.

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