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Hospitality Management of Hilton Hotel

   

Added on  2020-02-23

6 Pages750 Words124 Views
Runninghead: HOSPITALITY MANAGEMENTHospitality managementName of studentName of UniversityAuthor note

1HOSPITALITY MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Theories of hospitality management business.................................................................................3Conclusion.......................................................................................................................................5References........................................................................................................................................6

2HOSPITALITY MANAGEMENTIntroductionThe topic focuses on the various theories considered by the Hilton hotel and resort formanaging the hospitality business effectively and easily. Hilton hotel and resort is a well knownbusiness in Singapore, and it has been specialised in the hospitality services, and it delivers goodquality services to people that have kept their needs and requirements fulfilled. It is a globalbrand with over 570 hotels in 85 countries. It is one of the largest hotel brands, and it is targetedat business as well as leisure travellers with locations in major city centers, excellent vacationdestinations and other places where customers are easy to fetch1. The hospitality managementtheories are applied for ensuring higher employees productivity and improve the brand imagealong with the quality of services offered by the hotel. Theories of hospitality management businessThe most important theories used by the Hilton hotel and resort are Big Brand theory,“unique selling elements” theory and the theory of applying green initiatives. The Big BrandTheory applied by Hilton hotel and resort has helped in compiling the best branding campaignsand provide enough scopes to utilise the resources properly and create a successful brand2. Thehospitality business sector prioritises mostly on the needs and preferences of customers and howto keep them satisfied, and as it possesses a strong brand name, it is the responsibility of Hilton1 "Hilton Hotels and Resorts - Find Hotel Rooms", in Www3.hilton.com, , 2017,<http://www3.hilton.com/en/index.html> [accessed 1 September 2017].2 "Big Brand Theory: Hilton Hotels and Resorts", in Social Media Today, , 2017,<http://www.socialmediatoday.com/content/big-brand-theory-hilton-hotels-and-resorts>[accessed 1 September 2017].

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