Hospitality Management Studies | Presentation

Hospitality Management
Studies
Name of the Student:
Name of the University:
Author’s Note:

Introduction
local hotel in Singapore
Hotel Hilton is one of the well know hotels in Singapore.
It is located at a good and easily reachable distance so that
all the customers can each out to it (www.hilton.com.
2019)
There are also many different amenities that the hotel
provides like Italian restaurants, 24 hour gym facility,
roof top pool and others

Background of Hotel
Located in the central location that is at the core of he
Orchard road which is one of the popular shopping and
the entertainment district
They have tried their best to make sure that the customers
are getting a proper service in return for the money or the
charge that is being paid by them.
Hotel Hilton has services like very luxurious hotel rooms
decked with the intricate touch of modernism and along
with facilities like body spa, rooftop pool and others

Interview with top manager
In order to know about the different services
like the CSR activities and the different
other sustainable activities, an interview was
carried on with the top managers of the
organization

Interview questions
What CSR activities have you undertaken in
the past few years?
How do you plan to keep the environment
clean?
How do you plan to manage chances of child
labor in the operational system?

Contd.
CSR activities are essential for the purpose of
giving back something to the society. In other
words, it is really essential for the
organization to know that they must be able
to take some responsibility about the society
and about the people living in the same.

initiatives
They have been able to take many initiates
like Sustainable travel
Initiate to reduce the carbon release
Reducing plastic usage in the entire
operation
Reducing the amount of child labor and
generating proper employment opportunity

Initiative taken by
Hotel Hilton
Hotel Hilton has been providing
free social and community
services.
One among them is to provide
free educational service to the
young girls and boys particularly
from the poor and the
disadvantaged community.
This development has mainly
taken place in the South Asian
with the proper kinds of room or
the proper kinds of space to
continue reading or studying

CSR and sustainable development
Hotel Hilton has been able to reduce the water wastage
that was involved in their operations (www.hilton.com.
2019)
Plastic reduction was also controlled by Hotel Hilton in
their operations so that they can actually abide by some
sustainable approach in their endeavors.

CSR initiatives by Hilton Hotel

Corporate Social Responsibility activities
Double investment in controlling the social impact
Developing the seminars and workshops on Anti
Trafficking raining and development
Developing and launching a new assignment called
clean the world which will help in keeping the world
devoid of the dust, dirt and other polluting materials.

Contd.
Tru by Hilton partnership with Boys & Girls Club of
America. This is evident of the fact that the Hotel Hilton
Donated over 234 million Hilton Honors points to support
non-profit organizations in 2018.

CSR activities by Hotel Hilton

Different Alliances for the CSR activities by
Hotel Hilton

Recommendation
People engagement or the customer engagement must be
increased so that the CSR activities can be carried on in a
better and a stronger way.
Using social media in large and increased amounts will be
helping in understanding the public reactions and the
newer ways in which the company.

Contd.
Partnering with any third part is of utmost importance as
this will be helping in getting some good experience about
fund raising and also about some effective knowledge in
carrying on the strategies properly
Publicity stunts or the different strategies are also
important for the company to make sure that they are
being able to appeal to mass number of people or major
number of audiences

Conclusion
Thus it can be concluded that having a strong CSR and
sustainable initiative is of utmost importance as it will be
helping in giving a strong competition to the competitors
and also being able to survive in this highly competitive
market. Hotel Hilton has been taking many unique steps to
develop a strong CSR activity but at the same time, they
have to ensure that they are taking many other wide and
unique CSR strategies.

References
 www.hilton.com. 2019. Singapore Hotels | Hilton Singapore | Singapore,.
[online] Available at: https://www3.hilton.com/en/hotels/singapore/hilton-
singapore-SINHITW/index.html?
WT.mc_id=zELWAKN0APAC1HI2DMH3LocalSearch4DGGenericx6SIN
HITW [Accessed 26 Aug. 2019].
 Dupire, M. and M’Zali, B., 2018. CSR strategies in response to competitive
pressures. Journal of Business Ethics, 148(3), pp.603-623.

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