Importance of Sustainability in Hospitality Management

This report discusses the importance of sustainability in the hospitality industry, focusing on Hilton Hotel. It explores the concept of sustainability, eco-friendly initiatives, and strategies for improving performance. The report also covers research methods and approaches used in the study.

Hospitality management

Table of Contents
INTRODUCTION...........................................................................................................................3
Research question........................................................................................................................3
Reason that states hospitality is essential for internal department..............................................4
Eco-friendly initiatives, policies and strategies with it's impact on consumer decision-making4
Research methods and approaches..............................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Hospitality management involve and undertake methods that is used for administrating
task related with hotel and resorts. Hospitality authorities ensure guest who are on vacation face
a pleasant experience in the hotel. Sustainability plays an important role and from past few years
hospitality organisation are focused towards implement of sustainability aspects to retain in
market for longer period. This report is written from perspective of Hilton Hotel and it is one of
the leading hospitality organisation that satisfy needs and wants of customers with effective
services (Cherrafi and et. al., 2016). Moreover, this report highlights on research materials,
research proposal and questions related with sustainability. Research methodologies and
approaches such as primary and secondary research will also be included in this report.
Research question
 Explanation regarding the concept of sustainability in the Hospitality Industry along with
its need and importance?
 What are the effective and important roles of eco-friendly initiatives, strategies and
policies in consumer decision-making while selecting a hotel?
 How sustainability impact in enhancing the performance of Hilton Hotel?
 What are the sustainable and eco-friendly strategies and policies for Hilton Hotel to
improves its performance and productivity level?
Literature Review
Importance of sustainability in hospitality business
According to the BauscherHepp, 2019, Sustainability aids the individuals to save money
by minimising the waste from the environment. Within hospitality industry more number of
tourist are attracted towards the environment. This determines individuals or tourist are more
attracted towards the safety aspects and it aids business in satisfying needs and wants of
consumers (Hetherington and et. al., 2014). Therefore, hospitality business are more successful
in hilly, mountain areas because it provide better view to persons and this helps to attract more
number of customers. So sustainability plays an important role for attracting individuals.
Strategies and initiatives to formulate better decision in market

As per view of Laura Fredericks, 2020 Hotel industry of all over the world provide better
and effective results. From the perspective of organisation this is identified that business houses
are adopting aspects such as go green, energy from renewable sources and minimisation of
carbon emission. This results sustainability is obtained by organisation through performing work
with motive of completing task according to hospitality aspects. It is because persons or buyers
are more attracted with motive of managing and completing work according to customer
perspective that is safe for surroundings and environment. Government is another reason which
states that it is mandatory that hospitality business install solar power system, waste diversion
and smart shower perspective (Kiron, 2014). It improves goodwill for management to manage
task with best practices.
Reason that states hospitality is essential for internal department
The perspective of Kimberiee Leonard, 2019 explain that hospitality industry perform
their work with engagement of diverse workforce. Along with this there are different task is used
for performing work with motive of managing position that helps in performing work with
motive of providing task. It is used to manage work with entire workforce by motivating
individuals for completion of work according to same culture perspective. In the present
scenario, this is essential for management that all individuals complete their work with motive of
managing workforce according to decided standards and value. Along with this hospitality
organisation perform their work with formulation of specific hotels and it is used for improving
work through improving performance as per internal departments.
Eco-friendly initiatives, policies and strategies with it's impact on consumer decision-making
The term eco-friendly terms refers to the earth-friendly aspects that are positive for
organisation and does not impact on environment. In simple terms, eco-friendly aspects define
about products for generating contribution that is beneficial for performing all work in an
organised manner. With making conserve for organisational resources hospitality organisation
are able to perform their work in an organised manner (Leslie, 2016). It is also identified that one
of the most common terms, for eco-friendly initiatives is go green. An international survey is
used to encourage the hospitality chain for moving forward towards implement of initiatives and
it ensure properties and conduct business that is used for generating social and environmental
ethics within mind of individuals. Some initiatives developed and adopted by Hotel Hilton are
discuss as below:

 Recycling bins in guest room- The first step which is implemented by Hotel Hilton
relates with formulation of use of more recycle items. Instead of plastic, Hilton
management go with initiative through which rooms are established according to recycle
items. Further, the main focus of Hotel Hilton is to engage programmes through which
management encourage guest for select recycle items.
 Promote eco-friendly transport and carbon-offset programs- This provide provide
experience to guest by which management is able to transfer all information in an
appropriate manner. There are various task performed and this helps person to travel all
over the world (Moskwa, Higgins-Desbiolles and Gifford, 2015). Air travel emits huge
amounts related with CO2, by which negative impact on local culture and nature is
improved. This also refers that persons make perspective by which task are completed
with more efficiency. It also appeal different products that will not damage about goals
through which clean environment is created by which persons make perspective
according to decided areas.
P2 Research methods and approaches
Research methods generate specific procedures and it is used for analysing and collecting
data with more efficiency. With develop of effective research methods an investigator easily
perform their work that is used for managing and formulating techniques by which work is
completed with planning methods. Along with this data and information aids for managing task
that is used in managing work with clear and effective methods. Data is collected with more
efficiency and this aids for managing work according to respective methodologies. In the present
scenario, all work is completed with decided areas. The term qualitative and quantitative data is
used to collect all knowledge by which persons generates better question. This also refers
persons are able in managing work that describe work and it's benefits with more efficiency.
Quantitative research- The term quantitative research is described within number and
graphs and it is used to analyse and test theories as well as assumptions. Along with this research
is used for establishment of research that aids management for establishment of general facts
related with topic. Common quantitative methods include experiments, closed-ended question
and surveys.
Qualitative research- It is used for expressing the work according to decided words and
this aids person to analyse thoughts, experience and concepts. The main motive of researcher is

to develop and collect in-depth insights for understand about topic in an easy manner. Moreover,
qualitative research is used to explore ideas to focus on results of organisation.
Data Collection methods
Primary research- The main motive of primary research is to collect all information and
also to answer about different question that relates with a particular topic. Primary research
consume more time and it is associated with different cost but the output of primary research are
more effective because they are related by specific contents (Shoval and Ahas, 2016). Along
with this primary aspects is totally based on ethical aspects and this is used for complete of
information according to decided perspective. Primary research also aids towards obtaining
longer results in order to answer all questions for minimising gap in report. Moreover, the cost to
conduct primary research is more because it gather new information to perform research in an
organised manner which is a costly and time consuming process. Along with this primary
research provide all information to individuals that aids to complete work by identify of issue
related with organisational goals. It define work is complete through minimising challenges that
generate problems for business.
Secondary research- With conducting secondary research this is easy for investigator to
complete the research in minimum time period. It is important for researcher to answer all
question but due to less time there are different challenges faced by management and it is used to
answer all question with the already related research and project. Moreover, research question
are beneficial because they aids to focus on specific information. The cost to complete secondary
research helps in completion of task with decided methods for completing research with low
cost. Moreover, ethical issue are faced by management and this is used for performing research
with research project because the topic for previous findings and current required information is
different. With analyse of secondary research information is gathered by organisation in
minimum time period. Along with this secondary research define all those issue that are already
searched and it helps to complete research in minimum time-period.
With understand of secondary research this is identifed there are different task performed by
researcher. It define all work is completed with understand of research factors that aids to
complete research in minimum time-period. Moreover, the cost to complete research is minimum
and it define work is completed by minimising task that relates with research issue.
Research analytical tools

The main goal of organisation is used to analyse data and information which is used to
complete all work with decided actionable results. All information is used to increase the
performance and tools and this leads persons for completing task with decided information.
Along with this it is also important for individual to focus on a specific method like, Frequency
distribution analysis perspective is implemented for managing all work in an appropriate manner.
A frequency distribution refer to the representation that is related with graphical and tabular
format. It also demonstrate observations through which task are completed according to number
of intervals.
CONCLUSION
With the analyses of above report it is concluded that research perform an important role
and it leads investigator to generate better and effective outputs from research. Primary and
secondary research are two appropriate methods and it is useful for collecting all information
related with particular topics. Hospitality industry use research methodologies and consider it
towards cost, ethical issue and access by which information is gathered in an easy manner. In the
last, research tools are used by investigator to ensure all information that is collected is proper
and accurate.

REFERENCES
Books and Journals
Cherrafi, A and et. al., 2016. The integration of lean manufacturing, Six Sigma and
sustainability: A literature review and future research directions for developing a
specific model. Journal of Cleaner Production, 139, pp.828-846.
Hetherington, A.C and et. al., 2014. Use of LCA as a development tool within early research:
challenges and issues across different sectors. The International Journal of Life Cycle
Assessment, 19(1), pp.130-143.
Kiron, D., 2014. Bringing sustainability metrics to purchasing decisions. MIT Sloan Management
Review, 55(2), p.1.
Leslie, D. ed., 2016. Tourism enterprises and the sustainability agenda across Europe.
Routledge.
Moskwa, E., Higgins-Desbiolles, F. and Gifford, S., 2015. Sustainability through food and
conversation: The role of an entrepreneurial restaurateur in fostering engagement with
sustainable development issues. Journal of sustainable Tourism, 23(1), pp.126-145.
Shoval, N. and Ahas, R., 2016. The use of tracking technologies in tourism research: the first
decade. Tourism Geographies, 18(5), pp.587-606.