This report evaluates the current situation of Radisson Blu Plaza Hotel in the international market using PESTLE analysis and Porter's five forces. It explores opportunities and threats that can influence the operations of the hotel. The report also discusses the political, economic, social, technological, legal, and environmental factors affecting the hotel industry. The findings show that there are wide opportunities available for Radisson Blu Plaza Hotel, but there is also a high threat from competitors and changing customer needs.