Hilton Hotel's Marketing Essentials: Interrelation, 7Ps, Plan

This report provides an overview of the marketing essentials employed by Hilton Hotel, a globally recognized hospitality brand. It explores the interrelation of the marketing department with other departments such as HR and finance, highlighting how these collaborations contribute to the company's overall success. The report also details Hilton's marketing plan, including its mission, vision, and objectives, providing a roadmap for achieving its goals. Furthermore, it analyzes the 7Ps of marketing (Product, Place, Price, Promotion, People, Positioning, and Process) as implemented by Hilton. Finally, the report discusses the monitoring and evaluation methods used by the hotel to measure the effectiveness of its marketing strategies, including the use of Key Performance Indicators (KPIs) to track progress and ensure that business objectives are met. This analysis provides a comprehensive understanding of how Hilton leverages marketing to maintain its position in the competitive hospitality industry. Desklib offers a wide array of similar solved assignments and past papers.

HOSPITALITY
MARKETING
ESSENTIAL

TABLE OF CONTENTS
 Introduction
 Main body
 Conclusion
 References

INTRODUCTION
 Marketing essential is primarily the
attributes which helps an organization to
effectively use marketing mix and promote
their products as well as services.
 It plays a vital role in hospitality industry
where they help the hotels to entice large
number of customers.
 The present report covers the interrelation
of marketing with other departments of
organisation, mission and vision of
organisation and 7Ps along with monitoring
and controlling.

COMPANY OVERVIEW
 Hotel Hilton is a renowned hotel
providing full services and having the
global presence.
 It is being established by Conard
Hilton in 1919 and headquartered in
Virginia, US.
 It offers a wide range of amenities
and luxury services to the customers
and houses more than 300 brands.

INTERRELATION OF MARKETING
WITH OTHER DEPARTMENT
 Marketing with HR
 Marketing is basically the procedure of advertising the products and
services on a large platform and enticing the customers to purchase
the.
 On the other hand, HR is mainly responsible for hiring and selecting
the best candidate that will help in meeting the goals of the
organization and employee.
 There is an unbreakable relation between these two departments and
hence correspond to each other in a wider context.
 Talking about the marketing department of hotel Hilton, they
conducts the extensive market research and thus analyse the trends
prevailing in the market.
 Besides this, they are mainly responsible for forecasting the sales in
future as well as estimating how much resources will be required for
achieving the goals.
 This in turn, helps the HR department of hotel Hilton whose role is
to manage the human resources and bridge the gap between future
and present.

CONTINUED
 Marketing with finance
 Finance department of hotel Hilton is mainly
concerned with different financial aspects
such as profit, loss, sales of the company, its
profitability ratio.
 They are required to evaluate the overall
financial performance of the hotel thus these
both the department complement each other
and directly dependent to make the company
a success.
 While the accounting department manages
the sales as well as the expense trends, they
provide information to the management
about the various expansion and cost
reduction plans.

MARKETING PLAN
 Executive summary
 Hotel Hilton is a renowned hotel offering a
wide range and high quality services to
their customers.
 It provides its guests with world class
amenities and has three levels of products
namely facilitating, supporting and core
products.
 It basically houses a wide range of
renowned brands from all over the world
and serve as the ultimate solution for
various business meetings.

CONTINUED
 Mission
 To become the most reputable and
hospitable company across the world through
creation of earnest experiences for the customers
and useful opportunities for the team along with
the increased value for stakeholders and owners
and positive impact on the society.
 Vision
 To inculcate light as well as warmth of
generosity in the earth by delivering outstanding
and exceptional experiences for every guest at
every time.

CONTINUED
 Objectives
 To increase the market share by 30% till the
end of year 2022.
 To enhance consumer experience by 10% in
upcoming 6 months.
 To increase the profitability by 20% till the
end of year 2020.
 To increase the sale of various products and
services by 30% towards the end of 2020.
 To reduce the consumption of energy from
direct management and operation by 40% in
the upcoming 5 months.

7PS OF HOTEL HILTON
 Product
 Hilton provides a range of luxury services like
deluxe rooms, bars along with restaurants.
 Besides this, it also act as the end solution for
various business meetings.
 Place
 Hotel Hilton provides deluxe experiences
worldwide in more the 83 countries.
 It generally surrounds six continents together
with 570 properties.
 In-spite of its international presence, this hotel
also addresses the customised demands of
population.

CONTINUED
 Price
 Hotel Hilton generally adopts strategy of
premium pricing in order to maintain its
goodwill as well as high class amenities.
 Although it has the specialized team of
experts to decide upon pricing but it only
offers five star and seven star customer
services.
 Promotion
 Due to its renowned name, Hilton chooses
exceptional promotional strategy which
helps them to differentiate them form
competitors.
 They provides exclusive membership
services to their people

CONTINUED
 People
 Hotel Hilton comprises of more than
10,000 staff who are highly trained and
motivated to provide the best services to
customers.
 It has its own training centre in more than
70 countries where they train their staff on
managing the visitors effectively
 Positioning
 Hilton generally positions multiple
segments and has more than 12 brands in
their portfolio like luxury, lifestyle, full
service, focused services etc.
 Each of the brand is positioned according to
their own way and in different manner.

CONTINUED
 Process
 This hotel has a well defined process
of delivering the services to their
customers.
 They have more than 200 distribution
channels across the world and an
efficient logistics management.
 They uses dingle channel of
distribution where the customers the
customers get what they wish for in a
short period of time.

MONITORING AND EVALUATION
 Monitoring and controlling is generally done
to measure the effectiveness of the various
strategies used by the company.
 Hilton uses various controlling tools that help
them to know their sales and revenues.
 Key performance indicators
 KPI is generally the measurable value which
addresses how effectively the company has
achieved the business objectives.
 There are many indicators which Hilton uses
to know the effectiveness of their marketing
strategy like customer satisfaction, sales by
region.

CONCLUSION
 It has been summarized that the
marketing department of hotel cannot
work in isolation without the help of
other departments like HR, finance etc.
 For expansion and achieving goals and
objectives of hotel, they prepares the
successful marketing plan.
 This marketing plan comprises of their
vision, mission, objectives etc which
gives the hotel a guidance and the right
path for attaining the goals and
objectives.

REFERENCES
 Pantelidis, I., 2016. Hospitality management: a brief introduction. Tourism
Management.57. pp.311-311.
 Pike, S., 2015. Destination marketing: essentials. Routledge.
 Riley, M., 2018. Managing People in the Hospitality Industry. Routledge.
 Wirtz, J. and Lovelock, C., 2016. Services marketing. World Scientific
Publishing Company.