Hospitality Marketing Essential Assignment
Added on -2021-02-21
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Hospitality MarketingEssential
Table of ContentsINTRODUCTION...........................................................................................................................1P1. Roles with responsibilities of marketing function.................................................................1P2. The ways in which roles as well as responsibilities are related with wider organisationalcontext..........................................................................................................................................4P3. Uses of marketing mix elements............................................................................................5P4. Marketing plan. ....................................................................................................................8Covered in PPT...........................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn today's competitive era, each organization needs to provide and render suchbusiness offerings to their customer which are better than its competitor (Blythe andMartin, 2016). In addition, it has to develop such plans and strategies that can help inincreasing its sales volume. Both these requirements can be satisfied with the help ofmarketing which can be refer as the set of activities and strategies that are related tothe process from production to the sell of business offerings. It also includes after sellservices. For understanding aspects of hospitality marketing essentials, Accor hotel ischosen which is a multinational hospitality organization that has various hotel, vacationproperties and resorts and was founded by Paul Dubrule andGérard Pélisson in 1967in France. This report is providing a brief about marketing roles and responsibilities, useof marketing mix, a basic marketing plan for selected company and interrelationship ofvarious functions with Marketing.TASK P1. Roles with responsibilities of marketing functionMarketing is an ongoing activity that involves set of actions for interaction ofpotential clients with customers towards organisational commodities or services. Theactions are related to research, manufacture, promotion, distribution addition to sellingbusiness ideas, products and services to wide customers that results in meeting all theset targets and improving profits.Concept of marketing:Marketing concept is defined as the philosophy that is adopted by businessconcern for analysing customers needs together with making decisions accordingly thatresults in customer need satisfaction (The marketing concept. 2019). MarketingAnalysts of Accor breaks down the desires of target customers and settles choices tofulfils needs or wants in superior aspects than contenders. Trends of marketing: In the competitive scenario, trends within marketing are changing with time.Some of the current marketing trends are:1
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