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Hospitality Marketing Essentials Assignment Solved - Travelodge

Added on - 23 Nov 2020

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HOSPITALITYMARKETINGESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function within hospitality organisation......1M1 Roles and responsibilities of marketing in context of marketing environment...............3P2 Role and responsibilities of marketing in relation to organisational context....................4M2 Significance of interrelationships between marketing and other functional units within aorganisation............................................................................................................................5D1 The key elements of the marketing function and their interrelationship with otherfunctional units within hospitality organisation.....................................................................6TASK 2............................................................................................................................................2P3 Marketing mix of Travelodge...........................................................................................2TASK 3............................................................................................................................................5P4 Evaluation of a basic marketing plan of an organisation..................................................5M3.Different tactics applied by hospitality organisations to demonstrate how businessobjectives are achieve.............................................................................................................8M4. A detailed, coherent, evidence-based marketing plan that applies the marketing mix tomeet marketing objectives for a hospitality organisation.......................................................9D2. A strategic marketing plan that tactically applies the use of the 7Ps..........................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12.......................................................................................................................................................13
INTRODUCTIONMarketing is a concept of promoting products and services at market place. It is anessential aspect for almost every hospitality organisation to increase sales. It helps industriesto spread awareness about their companies among consumers. To gain competitiveadvantage at market place organisations adopt many promotional channels to advertise theirproduct and services such as, newspapers, televisions, radios, etc ( DiPietro, Cao andPartlow, 2013). This helps industries a lot in publicity of products and services at marketplace. This report discusses about a renowned hospitality brand namely, travelodge. It is aprivate company which operates many hotel throughout UK. The company offers varioushospitality services packages to its consumers at an affordable price. The company alsoadopts many tactics to promote their organisation at market place. This report discussesabout role of marketing and its interrelation with other functional units in hospitalityindustries. Along with this, marketing mix and marketing plan is also considered bycompany in this report.TASK 1P1 Key roles and responsibilities of marketing function within hospitality organisationMarketing means promotion or advertising of products at market place to increasesales and profitability margins. It plays a dominant role in promoting hospitality industriesto achieve success and growth. By this customers get to know about new launches ofproducts by companies. In context of Travelodge, the company also adopts the concept ofmarketing which helps them to sell their services and goods in an effective way. In this,there are some key roles and responsibilities of marketing function which assist industries toattain their objectives. These are as follows:Roles & ResponsibilitiesHow is it executed in the selected Organisation1. Defining and managingbrandMarketing plays an essentials role in company and helps it inmanaging and defining brand. In this, it assist company inmanaging its operations and reputation of brand at marketplace. In this, marketing manager communicates with its
consumers and identify their needs and demands of products.They also get feedbacks in return about what buyers thinkabout the company and its products. In context of Travelodge,marketing also aid them in managing and determining theirbrand. By this they can attain their desired goals and objectivesin time.2. Producing marketingand promotional materialsThe another role and responsibilities of marketing function isproducing marketing and promotion materials. According tothis, company manufacture or create products and introducethem through various promotional channels such as, billboards,newspapers, by posting on social media, etc. The marketingmanager of Travelodge also adopts several advertisement anddistribution modes to sell their services and product at marketplace.3. Managing andmonitoring social mediaIt is an important role which every company should consider toattain their goals and gain competitive advantage in market. Itis essential for them to monitor their posting and pages ofsocial media timely. In Travelodge, the marketing manager ofcompany should also maintain their posting which they havedone on social websites. They should manage all accountscarefully which give positive impacts to their customers.4. Producing internalcommunicationUse of proper communication channels of marketing in anorganisation is also important. managers should give propertraining sessions to their employee which helps them toperform their tasks more effectively and easily (Pegg, Pattersonand Gariddo, 2012). It is crucial for manager to communicateclear visions of company to workers so that they can workaccordingly. In Travelodge, the company also produceappropriate communication channels with its staff membersthrough newsletters and internet.
M1 Roles and responsibilities of marketing in context of marketing environmentThere are some roles and responsibilities of marketing in context of marketingenvironment which assist company in achieving their goals.RoleResponsibilityHow do they Relate to eachother and to the MarketingenvironmentDefining and managingbrandIt helps company to managetheir image and reputationamong customers at marketplace.Branding of products andservices helps company increating positive image andreputation at market place.This will increase theirproduction level attractsmore customers.ProducinginternalcommunicationThis role of marketing assistcompany to maintainrelationship and coordinationbetween employees (Wang,Chen and Chen, 2012).Adequate communicationskills will connectsorganisation with outsiders aswell as employees.Managing and monitoringsocial mediaThis also aid organisation inmanaging their socialaccounts so that consumerscan easily get informationrelated to services serving bycompany.Managing and monitoringaccounts of social media willattract more customerstowards company. Theyshould also updateinformation on sites timelyto increase sales and profits.
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