Hospitality marketing essentials

Hospitality marketing essentials
Marketing plan is one of the effective element which has to
be considered by managers of Hotel Travelodge. This is the
written and legal document which provides knowledge about
strategies to be framed in order to launch new services.
Managers of Hotel Travelodge are thinking to launch “Super
rooms” with more equipped facilities such as hair-dryer,
coffee machine, more charging points, full length mirror, etc.
Vision of Travelodge is to maximize exposure and improve
revenue through online and offline sources. Mission of
Travelodge is to become first choice among customers in
hospitality industry.
This is the private hotel brand which operate in UK, Spain,
London etc. This organisation is thinking to launch premium
class rooms “Super rooms” for corporate people who want
to spend more time in rooms for their official work or
meetings. This organisation provides rooms, pub, cafe,
restaurants, etc.
Marketing plan Company overview
Vision and Mission Objective
SMART objectives are formed by managers of Travelodge.
While launching “Super Rooms”, there is target of increment
in sales of 10%. This targets can be achieved within time
period of 6 months. This target is specific and achievable.