Roles and Responsibilities of Marketing Functions in Marriott International

HOSPITALITY
MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Define the key roles and responsibility of marketing functions within organisation........3
P2 Explain how roles and responsibilities of marketing are related to the organisation........5
Activity 2.........................................................................................................................................6
P3. Marketing Mix of different hospitality organisation with Marriott.................................6
P4 Covered in PPT.................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the process in which company undertake the promotional activities to
achieve organisational goal. It include advertising, selling and delivering of product to different
consumers or other business activities (Jüttner, and Christopher, 2013). In other words,
marketing involves in planning action to maintain healthy relationship with customers. The
present report is on Marriott International which is an American multinational hospitality
company. It was founded by J.Willard Marriott and its headquarter is Bethesda , Maryland U.S.
This report explain about various roles and responsibility of marketing functions in organisation.
It also compare different ways in which hospitality organisation can apply marketing mix to
planning to achieve desire goal. Elements of marketing mix are explained to gain competitive
advantages from rivals. on At last this report explain about how to develop marketing plan in
hospitality sector in order to meet marketing objectives.
P1 Define the key roles and responsibility of marketing functions within organisation
Marketing is the process of awaking customers about different types of products which
are sold to them so that a company can achieve its goals such as generating higher profits. There
are various current and future trends in marketing which are as follows:
Spam emails: It is one of the the main current trend in marketing in which companies
send mails to individuals which is showed in the spam folder of their mail. With the help of it
companies provide detailed information of their services and products to the customers through
spam.
Expanded use of T.V. Commercials: It is also a common current trend of marketing in
which organisations use television advertisements massively as it helps them to spread awareness
about all their products and services. It costs very high but it facilitate them to reach large
number of customers.
Search engine optimisation: It is the future trend in the field of marketing in which
business entities pay attention towards SEO that helps them to be available at the top of search
engines such as goals. With the help of it organisations can improve their ratings online and
enhance visibility.
There are various marketing processes which are required to be focused by organisations
such as Marriot Hotel. All of them are as follows: