Hospitality Marketing Essentials
VerifiedAdded on 2020/12/09
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Essay
AI Summary
This essay examines the essential aspects of hospitality marketing, focusing on Travelodge as a case study. It explores the role and responsibilities of the marketing function within Travelodge, analyzes the marketing mix and its application in achieving business objectives, and outlines a basic marketing plan for a hospitality organization. The essay also examines the interrelationships between marketing and other functional units within Travelodge, highlighting the significance of a strategic marketing plan.
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