This essay examines the essential aspects of hospitality marketing, focusing on Travelodge as a case study. It explores the role and responsibilities of the marketing function within Travelodge, analyzes the marketing mix and its application in achieving business objectives, and outlines a basic marketing plan for a hospitality organization. The essay also examines the interrelationships between marketing and other functional units within Travelodge, highlighting the significance of a strategic marketing plan.