Hospitality Marketing Essentials: Doc

HOSPITALITY MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO 1.................................................................................................................................................3
P1 The role and responsibilities of marketing function with in travelodge...........................3
P2 Roles and responsibilities of marketing relate to the wider organisation context ............6
LO 2...............................................................................................................................................10
P3 Compare the way of different hospitality organisation apply the marketing mix to the
marketing planning process in achieveing business objectives............................................10
LO 3...............................................................................................................................................14
P4 Basic marketing plan for a hospitality organisation to meet marketing objectives........14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................16

INTRODUCTION
Marketing is the most important part in introducing product and increasing the growth of
businesses. Marketing process include advertising and delivering product to customer (Baker,
2016). The concept of marketing is related to promotion, creation of products, it also helps in
selling product. Travelodge hotel is a private organization they are operating in hospitality
business and hotels in United kingdom. They provide their best hospitality services to their
customers. In this unit they describe the role and responsibilities of marketing functions with in
travelodge hospitality and also describe marketing mix 7 Ps elements. This project discuss about
basic marketing plan for an organisation and also explain the role and responsibilities of
marketing functions. It discusses the new marketing plans to attract customers and satisfying
their needs. Explain the marketing mix plan with ways of different of hospitality organisation
and make plans to achieve business objectives.
MAIN BODY
LO 1
P1 The role and responsibilities of marketing function with in travelodge
Hospitality organisation: hospitality organisation provide their services and product in
many sectors, such as restaurant and hotels. Travelodge work for entertaining guests, strangers
and visitors. This organisation include theme parks, airline services, event planning,
transportation, travelling etc. Travelodge provide their best services to their customer or visitors
and try to make them feel comfortable and happy through their services. Hospitality industry
have four segments: Food and beverages, lodging, recreation and travel and tourism (Barrow,
Barrow, and Brown, 2015). It is important in the growth of every business or organisation.
Brief description of activities of travelodge and their location: Travelodge is a private
organisation which operating their work in hotel and hospitality sector. In budget hotel sector
travelodge is in the second largest company in UK. They had the number of the biggest bedroom
in their hotel (32,600). They established their headquarters in Thame, England and UK.
Travelodge locations is over 500 hotels in UK, 11 hotels in Ireland and 5 hotels in Spain. 11,000
employees are worked in this organisation. They provide their best hospitality services to their
guests. They also provide Wi-Fi, spa facilities, deluxe room, entertainment facilities etc.
Role and responsibilities How is it executed in travelogue

1. Marketing research: research mean to get
all the information about the thing which they
want. Marketing research is the process which
provide all the information about how to
develop business in market and is the steps
which they have to follow. It identifies the
wants, needs and demands of people through
this research. The research is in completed
without exploring the marketplace. After
getting all information, it is easy to take
decision for making successful business or
organisation, include marketing of product and
services.
Travelodge does market research to identify
the area which they want to improve. Through
this marketing research they can identify
weakness and strengths of their competitor
organisation or company. This research help
travelodge to find what the customers needs
and what they want in the organisation.
Marketing research is used by travelodge to
identify the new marketing strategies and
policies adopting by their competitors. Through
this research they explore the opportunists and
also search some steps to give better customer
satisfaction and innovation adoption in hotel.
Marketing research help travelodge to identify
what the customers want in quantity, when do
they want, and also know about the kind of
advertisement they like.
2. Marketing planning: Marketing planning is
the important part of marketing functions. To
achieve goal or aim in organisation and growth
of business marketing planning helps to do this
thing. Through this planning organisation
make plan to get success in business and raise
their performance level more than the other
organisation or company in the marketplace.
This plan help to decided who, when and how
the organisation make plans.
Travelodge want to increase their business
through marketing planning, it helps them to
raise their productivity and services. For
example: Travelodge has a 60% market share
in hotel business and they want to increase it
into 90 %. To achieve their goal marketing
planning help them to raise their business or
work in hotel sector. This planning help
organisation to want their services, when they
want and how they can give their best facilities
to their customers.
3. Product and services development and
Promotion: Product and services development
Travelodge marketing department discuss with
production department in order to satisfy their