Hospitality Marketing Essentials Solved Assignment (Doc)

Added on - 21 Feb 2021

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HOSPITALITYMARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in ppt............................................................................................................................1TASK 2............................................................................................................................................1P3 Marketing mix of two organisation that are required to achieve business objectives...........1TASK 3............................................................................................................................................3P4 Prepare a basic marketing plan for an organisation...............................................................3CONCLUSION..............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONA solid marketing strategy is very critical in order to effectively build a brand and furtherattract new customers. It is the study which primarily involves exchange of relationship in orderto effectively accomplish established business objective with efficiency. Under hospitalityindustry customer loyalty is key therefore, managers have to devote a lot of time in order to builtin brand awareness. These marketing efforts basically includes print as well as digital collaterals.This report is based on Harry's Dolce Vita which is an Italian restaurant. It is primarily involvedin serving breakfast, lunch and dinner with extensive range of Italian wine and classic cocktails.The outcome of this report will be based on several aspects which includes key role as well asresponsibilities of marketing function and how they are related to organisational objectives.Furthermore, a comparison between elements of marketing mix is done between two companies.Consideration of a proper marketing plan shall be made in order to accomplish businessobjectives.TASK 1Covered in pptTASK 2P3 Marketing mix of two organisation that are required to achieve business objectives.Marketing Mix is the foundation model for business which essentially plays a verycrucial role. It is a set marketing tools which a firm uses in order to effectively pursue itsmarketing objective (Björk and Kauppinen, 2016). Moreover, elements of marketing enormouslyinfluences several marketing efforts. Marketing mix primarily includes seven elements which arementioned in detail below:BasisHarry's Dolce VitaZizziProductProducts are tangible services whichoffered in order to effectively satisfy theneeds of customers. Harry's Dolce Vitaaims at offering a comfortableatmosphere with striking décor. Itbasically provides variety of ItalianZizzi is restaurant which have socialatmosphere. There provide wide rangeof food products ensuring that each oftheir customers are satisfied.There areessentially providing Italian dishes toits customers under UK market.1
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