This presentation discusses the importance of marketing plan for Park Grand London Kensington and Travelodge. It covers marketing strategies, objectives, mission, budget, SWOT analysis, marketing mix, and more.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
HOSPITALITY MARKETINGESSENTIALS INTRODUCTIONLAUNCHING NEW PRODUCT Marketing is an activity of a business firm that is related with buying and selling of product and services in order to make profit and generate demand. This presenation described the importance of marketing plan for Park Grand London Kensington so that financial and annul goal can be attain MARKETING PLAN FOR TRAVELODGE Executive summary The marketing strategies pertains the the advertising and promoting the brand at social media with the offers and services provided at reasonable rate and quantify the level of marketing and business competition. Overall to attain the customers attention by promoting the company at international level as the desired mission. Objectives-Travelodge hotelsLtd.Is aprivatecompanyoperatinginhotelsand hospitality industry throughout the united kingdom. It has its main objective as to provide super rooms in their hotels to their customers. Mission or vision -The mission of Travelodge is to provide high luxurious facilities and super rooms in all their hotels and to gain attention of customers by promoting the company at the international level. Marketing strategy- Travelodge promoting or advertising the brandname by exploring with exclusive online content and by creating it's own Facebook page. Although company launching a refurbishment program that will see approx. 1000 super rooms overhauled this year and by making new displays online about the changes in menu, hotel rooms and services. Forecasted budget The Travelodge estimated forecasted budget is £1.11 b under which it estimates some changes. Budget itemsamount£b 1000 rooms£0.55 b 81000 pillows£0.13b Food (take away facilities in 280 hotels)£0.10b super rooms£0.22b SWOT analysis of Travelodge Strength: the strength is it facilitates super rooms and luxurious services at reasonable rate, below at market price. Weakness: the main weak point is untrusted brand name, newly established company. Opportunity: opportunity to break market rate by providing super rooms and luxurious services at reasonable rate below at market price. Threat: The main threat is prevailing advanced competitive marketing strategies of big brands businesses.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
HOSPITALITY MARKETINGESSENTIALS MARKETING PLAN FOR TRAVELODGE Business objective.Marketing mix & strategy.Tactics.Monitoring & Evaluation. Toprovide“Super Room”servicesto businessclass customer. Product: SuperRoomTravelodge is launching premium economical room for professional throughout the UK. They have develop a team that is going to evaluate and research market condition and people so that Super room can be introduced accordingly. Price:Business is opting for value pricing for their rooms. The basic need of these room is to provide unique services and price for these services are being derived from the demands of customer those wants better services within their budgets. Therefore price are not so high for these room as some people stay for longer duration. Travelodge had made a pricing team that work regularly to check the accuracy of price and make sure that these price will remain within budgets of customer. Promotion:Through digital marketingandexisting customersforthebusiness willbecommunicated through direct marketing. The most important is to promote about these room to occupational group through different means of promotion. Unless and until promotion is not proper visitor are not able to know about these Super Rooms. The company focus to do promotion through its current Travelodge campaign that will coincide with the changes. The company has developed a group of member that are responsible to make certain advertisement for promotion through digital, social as well as direct marketing. This team work on making different Ad videos for social site that display the offer of company. Place:Targettingpopular destination in the country. Super Rooms are introduced by largest independent hotel brand Travelodge so they launch these room in every hotel so that customer can easily visit and utilize the services. Management of hotel tries to introduce Super Room in their hotel that are close to corporate hub. People:Highlyskilledstaff.Once promotion and location are set then the next step is to provide services to the visitor. Therefore they adopt skilled staff that would provide room services, proper cleaning etc. to the professional. Having a skilled staff would not let down the expectation of visitor. As there is a team those are responsible for time to timecleaning andmaintenance of Super Rooms. People:Highlyskilledstaff.Once promotion and location are set then the next step is to provide services to the visitor. Therefore they adopt skilled staff that would provide room services, proper cleaning etc. to the professional. Having a skilled staff would not let down the expectation of visitor. As there is a team those are responsible for time to timecleaning andmaintenance of Super Rooms. Physical evidenceThe rooms include more modern residential decor in shades of taupe and beige. More seating is available, along with more USB charging points, more choice of lighting, a full length mirror, ironing board and hair-dryer. The rooms also include a Lavazza that is a Modo Mio fresh capsule coffee machine for workers on the go. For better monitoring for these machine housekeeping department is responsible. They keep on checkingthat whether machine are working properly or not. MARKETING MIX