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Hospitality Marketing Essentials : McDonald

   

Added on  2021-02-19

13 Pages3508 Words58 Views
Professional DevelopmentMarketing
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Hospitality MarketingEssentials
Hospitality Marketing Essentials : McDonald_1

Table of ContentsINTRODUCTION...........................................................................................................................1Overview of the Organization......................................................................................................1TASK A...........................................................................................................................................1Overview of the different marketing processes...........................................................................1Role and responsibilities of the marketing manager....................................................................2Interrelationships between marketing department and other departments..................................3Value and importance of the marketing.......................................................................................5Importance of effective interrelationships between different functional departments................5Comparison of different tactics applied by organization.............................................................6Development of strategic marketing plan....................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONOverview of the OrganizationMcDonald's is a multinational company which was founded in year 1940 by Richard andMaurice McDonald. Its headquarter is in Chicago, United States. It is one of the major leadingorganization in Restaurants Industry. It serves its products and services at the worldwide level(McDonald's, 2018).Present report will highlight the different marketing processes, roles & responsibilities ofthe marketing manager and interrelationships between various departments. It will alsodemonstrate the importance of marketing and effective interrelationships between variousfunctional departments. It will also compare the marketing tactics of the organizations anddevelop the strategic marketing plan for the organization. TASK AOverview of the different marketing processesMARKETING PROCESSMarketing process refers to the procedure through which marketers of the company areable to identify the needs and wants of the customers, prepare the marketing plans & strategiesand implement them in order to achieve their organizational and departmental objectives. It isconsidered to be a way through which an organization is able to attract their customers towardsthe products and services offered by the firm (Atwal and Williams, 2017).DIFFERENT TYPES OF MARKETING PROCESSThere are various marketing processes which are as follows - Content Marketing ProcessContent marketing process refers to the procedure of executing content strategies andplans in order to achieve their content marketing objectives. This process involves followingsteps which are as follows - Research Idea generation Planning CreatingConnection Measurement 1
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Product Marketing ProcessProduct marketing process refers to the procedure of promoting and selling the productsof the company to the end users. It is one of the most common and popular marketing processwhich is being used by various companies (Baker and Magnini, 2016). Various steps areinvolved in this marketing process which are as follows - Understanding target customers Research on competitorsFind problem statement and their solutionTest the solutionProduct positioning Product messaging Product quality testing Product testingTraining marketing teams about the productsInbound Marketing Process Inbound marketing process refers to the technique or method through which company areattracting their customers towards its products and services through the content marketing, socialmedia marketing and branding etc. Following steps are involves in the inbound marketingprocess which are such as - Develop a marketing strategy Create and maintain a website Generation of the trafficConversion of traffic into leadsConversion of leads into salesControl and measurement (Bowie and et.al., 2016)Role and responsibilities of the marketing managerThere are various roles and responsibilities of the marketing manager of McDonald'sCompany which has to be carry and fulfill by the manager in order to achieve their departmentaland organizational goals & objectives. ROLES OF MCDONALD'S MARKETING MANAGER 2
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