Hospitality Marketing Essentials : Travelodge company

   

Added on  2021-02-20

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Hospitality MarketingEssentials
Hospitality Marketing Essentials : Travelodge company_1
Table of ContentsINTRODUCTION ..........................................................................................................................1LO 1.................................................................................................................................................1P1: Various roles and responsibilities of Marketing department................................................1P2 Explain the interrelation between marketing and various department in relation with thecompany......................................................................................................................................2LO 2.................................................................................................................................................4P3 Comparison of marketing mix of two different enterprise of same sector............................4LO 3.................................................................................................................................................6P4 Development of a basic marketing plan.................................................................................6CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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INTRODUCTION Marketing is an essential tool which is used to promotes the brand image of the companyin the market so organisation can easily achieve its goals and targets. It is process through whichcompany attracts maximum number of customers to increase the productivity of the companyand also maintain effective relationship with the customer's which creates loyalty. For thisassessment, Travelodge company is taken which deals with hotels and hospitality sector in UK (Mahrous and Hassan, 2017). It is one of the largest company of UK in hotel sector. In thisreport, discussion about different roles and responsibilities of the marketing managers areinvolved and also includes inter-relation of different other departments of organisation with themarketing department. In this, an effective marketing plan is developed which is very essentialfor the company for further growth. LO 1P1: Various roles and responsibilities of Marketing departmentThere are various roles and responsibilities which are performed by marketingdepartment of all organisations. Marketing department plays an important role in increasing thenumbers of customers by providing products and services according to their needs andpreference. The marketing department of travelodge also have some roles and responsibilitiestowards the success and growth of the company. There are various strategies which are set by themarketing department of travelodge which leads the overall organisational goals and alsomaintain effective relationship with the customer with the help of proper communication. Thereare various roles and responsibilities which are performed by the marketing department oftravelodge are as follows: Market research: The important responsibility of the marketing department is marketingresearch because it is very helpful for the travelodge to find different opportunities that arepresents in the market and market research also helps to understand customers needs moreeffectively (Alnawasand and Hemsley-Brown, 2018). This role is properly performed by themarketing department of the travelodge by providing goods and services according to thedemand of the customers. Travelodge also identify the strength and weakness of the competitorwith the help of market research and take appropriate action to win the business from thecompetitors which are weak in the marketplace.
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Customers satisfaction: It is one of the most important role which needs to perform bythe marketing department of any organisation to ensure the maximum level of satisfaction that isderived from the consumption of products and services of the organisation. This role is veryeffectively performed by marketing department of firm by taking feedbacks from the customersregarding products and services quality etc. so this will helps the company to find out variousissues which faced are by customers related to products and services and all such issues aresolved by the travelodge to provide customer satisfaction and maintain brand image. Formulating marketing strategies:marketing strategies are helpful to accomplishoverall objectives and goals of the organisation so marketing department of travelodge setvarious marketing strategies which are very useful for effective promotional and marketingactivities. UK is a country in which several types of individuals that follow different culture areliving. Therefore diversity marketingstrategy is used by firm to increase its market share such aswhen expanding its business in new sector, introducing new channel for distribution, targettingnew geographical area and many others (Huang, 2018). Managing budget for marketing: Marketing department of the organisation formulate,implement, and manage the whole budget of the marketing activities. Organisations track all thechanges of technology, taste and preference, innovation and many others that takes place in themarket and then formulate the budget by considering all such changes of marketplace. This isnecessary because there are various internal and external factors of the environment which effectthe marketing activities as well as operations of the organisation so marketing department oftravelodge set its marketing budget by tracking various changes in the marketplace so that all themarketing activities can be carried out in proper way. Brand equity: Brand equity is a role which is performed by the marketing department ofthe travelodge (Utaminingsih and Purnomo, 2017). It refers to the value of the company in allover the market. So travelodge uses various ways to build better image of the company in thefront of customers such as advertisement, promotions and so on. Because in existing marketcustomers wants to purchase only those product which have good brand image in the market.P2 Explain the interrelation between marketing and various department in relation with thecompanyMarketing department of travelodge work with the different other departments to increasethe overall performance of the organisation. This is also helpful for the different department to
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