Hospitality Marketing Essentials

Hospitality Marketing
Essentials

TASK A
Hilton Hotel Park Lane is one of the biggest hotel in London which is located on Park
Lane, in Mayfair District of London. This hotel was firstly open with the name London
Hilton. It was established in 1963 on 17th April. The reason behind counting this hotel as
one of the biggest hotel is that, it contains 463 rooms and 28 storeys.
Overview of marketing process
Goal setting or Mission: The first things in marketing process is that, organization first
sets the goal on which all employees and organization will work. In this company has to
find their objectives. Hilton Hotel want that each and every customer or tourist for their
country or form other country if visit London then should only prefer their hotel, and that is
the most important goal of Hilton hotel.
Situation Analysis: In analysing current situation organization has to find out the strength,
weakness, opportunities and threat. If organization is capable of analysing current situation
then it will become benefit for them. The things which are included during situation
analysis are like who are the competitors, customers and what is the climate currently. Like
Hilton Hotel must know all the things about different situation which occurs at different time
period.
Creating the market strategy: The next thing in the marketing process is to create
marketing strategy. Marketing strategies can be formed through defining about that market
which organization has to target. According to such target market, Hilton Hotel has to use
marketing strategy like developing budget of the target market.
Marketing Mix: In this process of marketing, the main thing which organization has to do
understand the customers need by following four P's which are Price, Promotion, Place
and Product. So that by this marketing mix method organization can make customers need
fulfil. Hilton Hotel has used this marketing mix strategies to make the customer attract