Marketing in the Hospitality Industry
Added on 2020-11-23
16 Pages4593 Words56 Views
Marketing
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HospitalityMarketingEssentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 key roles and responsibilities of the marketing function.......................................................1P2 Roles and responsibility of marketing relate to the wider organisational context ................4P3 Elements of Marketing Mix to achieve business objective...................................................9P4 Marketing plan to meet marketing objective.......................................................................11CONCUSION................................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is an activity of a business firm that is related with buying and selling ofproduct and services in order to make profit and generate demand (what is marketing, 2017). Inorder to understand the essentials of marketing to the hospitality industry Park Grand LondonKensington hotel has been taken into the context. This is one of the famous hotel in London thatis located in Kensington on of the porsche area near to Natural Museum. In this project report, different role and responsibilities of marketing function is discussedand these duties are related to the other organisational department are shown as well. Ways ofmarketing mix to the essential planning with the help of 7Ps to achieve business objective areshown in this report. This project also described the importance of marketing plan for ParkGrand London Kensington so that financial and annul goal can be attain.TASK 1P1 key roles and responsibilities of the marketing function.Park Grand London Kensington is a leading hotel industry in London. It is located inKensington exclusive area of Country. Basically is at a walking distance to the Earls Courtunderground station and is nearest to the famous Natural History Museum and Hyde park. Thereare different special services that are being provide to their customer so that more person visit tohotel. They provide to their customer with stylish rooms that are designed by embellishedamenities, hi-speed complimentary Wi-Fi internet, plasma TV, complimentary smartphone with4G data and unlimited, club lounge and modern restaurant and bar that are perfect for guests.The hotel also has a modern and well equipped fitness centre with health regime etc. It is observed that marketing function start with identification of consumer demands andend with the satisfaction of there needs. The primary function involves buying, selling,transporting, storing, standardising, financing, risk taking and securing useful information.Proper market planning and strategy formation help in product designing and development.TheGym, swimming pool, free breakfast, free Wi-Fi, it is a business centre and the mainattracting part of t marketing department has to perform various responsibilities that is related togrowing revenue, increasing market share and developing those strategy that help in contributingto company growth and increase profitability (Chhabra, 2012). They includes a team ofmarketing directors/managers and marketing executive those are responsible to check the1
different function of marketing such as advertising, publication or events. There are differentrole and responsibilities of marketing department of Park Grand London Kensington beingdescribed in the tables. Roles & Responsibilities Execution in the company. Defining and managing BrandThis is one of the main role of marketing that ismaintaining the name of company, customersatisfaction act and policies for partner when theyinteract with company. In hotel, marketing team alsotries to find out different ways to sustain their brandname in the market. They provide their customer withvaluable services so that they might get satisfied andhotel brand name be managed. Marketing departmentalso established new strategy to tell their investorabout the new investing policies. In the marketingteam a senior member takes the responsibilities formaking effective strategy in line with overallcompany strategy and objectiveProducing marketing andpromotional material.This role of marketing department is related to thecreating of material that describe and promote theircore product and services. They always updatecustomer about its different new and old goods andservices. In Park Grand London Kensington teamalways innovate new ideas and techniques tointroduce their new services in market and upgrade itsold services to new customer (Denizci Guillet andKucukusta, 2016). They form different promotionactivity such as sales coupon, discount and reducesrate of rooms that all help them to make familiar withthe services provided within hotel. Sometimemanager also evaluate and analyse market so thateasy promotion of their product is made to the2
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