Marketing Mix of Hilton Hotel and Resorts
Added on -2021-02-21
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HOSPITALITY MKESSENTIALSTable of Contents
INTRODUCTION...........................................................................................................................1P1 Roles and Responsibilities of marketing function.................................................................1P2 Roles and Responsibilities of marketing................................................................................4TASK 2 ...........................................................................................................................................6P3 Marketing Mix of Hilton and Marriott...................................................................................6TASK 3............................................................................................................................................7P4 Development of Hilton Marketing Plan.................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is defined as a process in which creation, delivery, communication andexchange of goods and services are done in order to offer satisfaction to customers at large scale.It is a wide concept within which there are different types of factors are included such as,property, goods, information, people, organisation and ideas (Akbar and et. al., 2017). Thisprocess is conducted by an organisation on daily basis with a main motive which is to createvalue for society, clients, company and partner at large. In this present report, formativediscussions has been made on Hilton Hotel. Company was established in the year 1919 byConrad Hilton and have its headquarters in McLean. Further in this project formative discussionshave been made on roles as well responsibilities of marketing functions within Hilton. Inaddition with this, marketing mix concept is also being discussed in this report. Lastly, reportdiscuss evaluation of marketing plan with the help of which organisation can effectively able toperform their operations.P1 Roles and Responsibilities of marketing functionMarketing is a continuous process within which there is a connection among customersand products as well as services of an organisation. Within this activities related to promotion,communications, branding, pricing is included with the help of which accomplishment of goalsand objectives can be done in best effective manner while satisfying customer needs. There aredifferent types of concepts related to marketing is being defined:Production Concept: Production is being termed as an initial stage that mainly occurs after the inception ofmarketing. According to, customers basically prefer those products and services that have easyavailability and are affordable. Thus, it becomes essential for company to take advantage ofdifferent types of marketing strategies as to effectively fulfil high production efficiency withinlow budget. Product Concept:This process is a crucial concept which fully depends on product. As per according to thisconcept it has been determined that customers have preferences towards those products andservices that posses high quality as well as feature along with easy to use. Thus, organisation is1
required to consider use of formative strategies related to continuous development with thisproduction process as to gain more advancements. Selling Concept:Selling concept determines that customers only make purchase of products and serviceswhen they are attracted towards it (Duffett, 2017). Thus, company is effectively required to focuson their selling efforts in order to attract customers towards products and services in besteffective manner. This will not only aid organisation to ensure increase in their selling base butalso benefits them towards gaining more competitive advancements. Marketing Concept:Marketing concepts determines that, organisation is required to largely focus on theirmarketing process in order to attract customers towards organisation products and services inbest effective manner. With the help of this, company can effectively able to fulfil expectationsof customer's as per according to their needs and preferences. This in turn lead company towardsincrease in profitability. Societal Marketing Concept: Societal marketing concept denoted a notion which is related to a fact that it is essentialfor an organisation to offer benefits to society and further offer them welfare. In order toaccomplish this organisation is required to take advantage of human welfare as to developproducts and services. Marketing a traditional concept acts as an key essential element for an organisationgrowth. Therefore, there are some various current and future trend in marketing which isrequired to be follow by an organisation as to accomplish their goals and objectives. Mentionedbelow there are some basic trends of marketing: Current TrendsIn modern scenario, organisations take advantage of different types of marketing ways asto gain large base of profitability along with satisfying customers at best. Mentioned below thereare some trend of ,marketing defined: Social Media Marketing:Today's modern world is changing in digital way as there are lot of technological changestakes place on regular basis. Technology aid each and every individual in its own way. This alsoaid customers to get aware of products and services and evaluate information and then decide2
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