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Hospitality MK Essentials Assignment

   

Added on  2021-02-20

11 Pages2623 Words30 Views
HOSPITALITY MKESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1Concept of marketing, including current and future trends........................................................1Overview of the different marketing processes..........................................................................2Role and responsibilities of a marketing functions.....................................................................3Analysis of how marketing influences and interrelates with other functional departments ofthe organization...........................................................................................................................4Value and importance of the marketing role...............................................................................4Marketing mix 7P's ....................................................................................................................5Critical analysis of the significance of effective interrelationships between different functionaldepartments.................................................................................................................................7ACTIVITY 2....................................................................................................................................7COVERED IN PPT.....................................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is defined as the essential activity that firm perform to promote itsproducts or service effectively into competitive market place. This includesadvertisement, selling and transportation of goods to clients (Bowie and et. al., 2016).As per the scenario the chosen Hospitality company for this report is Premier Inn, it sthe well known Hotel brand of UK. They are providing their services in most of theareas such as Germany, Ireland and many more. The purpose of this report is toexplain marketing function roles and responsibilities with its interrelationship withanother functional department. In addition to this, the comparison of differentcompanies in respect of marketing mix are explained and strategic marketing plan arealso prepared in this report. ACTIVITY 1Concept of marketing, including current and future trendsMarketing is considered as the procedures of management which is accountablein finding, anticipating as well as satisfying the needs and wants of clients in profitableways. Concepts of marketing is defined as the belief in which hospitality firm have toassess the requirements of guest thereafter take decisions for accomplishing thateffectually in comparison to its competitors. Moreover, marketing plan is helpful todevelop future and current trends as it fix targets as per the present as well as futureguest needs.Current trendsThis is defined as the trends that is decided by analysing current marketplace aswell as needs of clients (Brennan, 2016). As Premier Inn are using some recent trendssuch as email, campaigns, social media and others. Some of them are discussedbelow:Social media: This is considered as the leading trends as currently most of theorganisation are using this trends. Now a day various people are connected andutilising social media sites like Facebook, twitter and others. This particular trendis utilising through Premier Inn in order to reach towards various guests as well1

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