Hospitality Operation Management Assignment - Hilton

Added on - Dec 2020

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HOSPITALITY OPERATIONMANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1. Analyzing nature of hospitality product and service areas...................................................31.2: Different influences affecting patterns of demand within hospitality operations.................41.3: Comparing customer profiles and expectations and requirements in respect of Hilton.......51.4: Analyzing factors affecting average spending power (ASP) in Hilton.................................52.1: Evaluating the key stages in product and servicedevelopment applied within Hilton........62.2 Analyzing the features which contribute towards thecustomers’ perception of products andservices........................................................................................................................................72.3 Assessing the opportunities and constraints affectingproduct and/or service developmentwithin a Hilton............................................................................................................................72.4: Evaluating different merchandising opportunities forproducts and services of Hilton..........9TASK 2............................................................................................................................................93.1Evaluating different methods of pricing considering additional pricing considerations.......9Which of thesepricingand additional pricing considerations are applicable in yourorganization, and how are they applied?...................................................................................93.2: Assess the factors which affect revenue generation and profitability in hospitalityoperations...................................................................................................................................10TASK 3..........................................................................................................................................104.1 Appling a range of performance measures and appraisaltechniques to individualaspects ofHilton........................................................................................................................104.2 Determining the usefulness and limitations of thevarious quantitative and qualitativeappraisal techniques and their application to hospitalityoperations.........................................114.3 Appling approaches to business analysis,evaluation and planning appropriate to Hilton.....................................................................................................................................................12CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTIONThe term hospitality refers to the guest and host relationship. Hospitality industry refersto as a category of fields broadly (Radosavljević, Jevtić and Klimenta, 2016). It includes serviceof lodging, event planning, theme parks, transportation, travelling, food and beverage etc. Theterm operation management refers to that area of management that is concerned with design andit is a controlling process of production and redesigning operations of business that includesproduction of goods and services. Thus, in this report hotel Hilton has been taken intoconsideration. Hilton is a multinational company that manages a portfolio of hotels and resortsbroadly. It has been founded by Conrad Hilton in 1919.Thus, in the following report, the overall context of hospitality business is discussedalong with its pros and cons. The nature of products and services areas that influences theaffecting pattern of demand within hospitality industry is analyzed. Further, factors that affect theaverage spending power of people and various pricing methods that Hilton considers has alsobeen highlighted in this following report. Hence, usefulness and limitations of variousqualitative and quantitative appraisal techniques and their applications to Hilton have beenillustrated in this assignment.TASK 11.1. Analyzing nature of hospitality product and service areas.In Hilton hotel business, nature of Hilton hotels hospitality products and service areas arediscussed as per following context-Product areas of HiltonPerishable- The products are perishable in larger content as they don’t have muchdurability. Foods and beverages are perishable products that get contaminated easily.Tangible and intangible elements- the service quality of Hilton along with their respectivestrength and weakness has two aspects which is known as tangible and intangible. Thus,tangible service includes interior and exterior design of hotel Hilton along with
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