Hospitality Operations Management: Doc

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HOSPITALITY OPERATIONS MANAGEMENT1
Table of ContentsIntroduction................................................................................................................................3Task 1.........................................................................................................................................3AC1.1. Analysis of hospitality services area and product’s nature........................................3AC1.2. Evaluation of different affecting factors pattern related to hospitality operationsdemand...................................................................................................................................3M1. Identification and appliance of appropriate strategies for solution.................................5AC1.3. Comparison of customer profiles according to their various requirement andexpectation..............................................................................................................................5AC1.4. Analysis of ASP affecting factors..............................................................................6AC2.1. Evaluation of service and product development key stages......................................6AC2.2. Analysis of product and services’ customer perception features...............................6M2. Select and apply exact techniques...................................................................................7D1. Critical evaluation and justification of the conclusion....................................................7AC2.3. Identification of affecting opportunities or constraints product and servicedevelopment...........................................................................................................................8D2. Manage and organize activities......................................................................................8AC2.4. Evaluation of various stuffing opportunities..............................................................8Task 2.........................................................................................................................................9AC3.1. A different method of pricing....................................................................................9AC3.2. Factors affecting profitability and revenue generation..............................................9M3. Presentation of appropriate findings.............................................................................10Task 3.......................................................................................................................................10AC4.1. Performance measurement and applicable techniques to individual aspects...........10AC4.2. Determination of different qualitative and quantitative techniques and theusefulness or limitations.......................................................................................................11AC4.3. Approaches to business analysis and exact planning and evolution to hospitalityoperations.............................................................................................................................11Conclusion................................................................................................................................11Reference List..........................................................................................................................132
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IntroductionHospitality operation management mainly denotes to the offers of programs related tobusiness skills within the multifaceted industry. It deals with product and services, which isassociated with some professional area like desk management, human resource, food andbeverage management etc. In this study, a UK based hotel named “HOLIDAY INN” is takenfor analysis of the role and various aspects of hotel management or operations management.The study aims to show the role of hospitality management along with economic andoperational characteristics, patterns of demand, customer profiles, and opportunities forhospitality development and so on.Task 1AC1.1. Analysis of hospitality services area and product’s natureThe nature of products and services associated with the hospitality management can bedescribes through some keywords. All products and services offered or handled by hospitalitymanagement follow some key factors.Inseparability- It means consumption and production cannot be separated and the services orproducts served by the management have to be eroded there (Bowieet al.,2016).Intangibility- It denotes to the services, which are not tangible and measured via customersatisfaction (Styleset al.,2015). It has some argued about hotel furniture like the bed,Almirah, and food also etc which are tangible but after completion of time frame, it measuresas a customer satisfaction.Perishability- It denotes to the key concept which shows service is not stored for future sale.As an example, an unsold room or meals cannot be sold in later dates (Espino-Rodríguezetal.,2015).Never sleep- Never sleep means the Hospitality Industry never closed and stopped to providetheir products and services and not even in holidays (Xu and Gursoy, 2015). The hospitalitymanagement is ready to serve services in 24X7.Human interaction- It related to the reflection of customer service, which was providedduring before or after purchase (Aliet al., 2018).In this study, the UK based hotel named Holiday Inn is sound in the human interaction andcustomer satisfaction related to their product and services (holidayinn.com, 2018). This hotelis also known as America's Favorite Hotel. It provides services in 1200 hotels worldwideAC1.2. Evaluation of different affecting factors pattern related to hospitality operationsdemand4
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