Revenue Management in Hospitality Industry

This assignment delves into the crucial topic of revenue management within the hospitality industry. It examines various theoretical frameworks and practical applications of revenue management techniques employed by hotels and other accommodation providers. The analysis investigates how these strategies influence pricing decisions, occupancy rates, and overall profitability. The document also considers the impact of technological advancements and changing customer preferences on revenue management practices in the contemporary hospitality landscape.

HOSPITALITY OPERATIONS
AND REVENUE
MANAGEMENT

Executive summary
The present report is based on understanding relationship between hospitality operations
and revenue management. For this purpose, different components are introduced including
costing methods, profitability and inventory management. Including this, significance of revenue
management in Marriott hotel is introduced that affects profitability and competitive advantages
for long time period. Along with this, inventory management relation with profit earning
capability and liquidity is presented including its impact on accommodation services of entity
through this assignment. Likewise, customer satisfaction importance is provided for effective
hospitality and gaining their trust towards services provided by hotel entity. Hence, proper
knowledge related to improving financial position in hospitality operations is acquired that
affects further operations and profitability including competitiveness through this project report.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1) FINANCIAL CONTRIBUTION PRODUCES ROOM'S REVENUE FOR BUSINESS UNIT 1
2) PRICING PRINCIPLES AND ITS BENEFITS FOR MARRIOTT PROFITABILITY.......3
3) METHODS APPLIED TO OPTIMIZE PROFITABILITY AND FIXED CAPACITY
INVENTORY FOR TECHNOLOGICAL DEVELOPMENT........................................................6
4) CODES OF CONDUCT, LEGISLATION AND PRACTICES IMPACT ON
ACCOMMODATION SERVICES OF MARRIOTT HOTEL.......................................................8
5) CUSTOMER EXPECTATIONS FROM DIFFERENT MARKETS AND IMPROVING
ACCOMMODATION SERVICES FOR QUALITY MANAGEMENT PROCESS AND
DESIGN...........................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCE (Bibliography) .......................................................................................................12
WEBSITES....................................................................................................................................14
APPENDICES...............................................................................................................................15

INTRODUCTION
Revenue management in organization of hospitality sector plays crucial role for
profitability and effective growth. For providing satisfied food and accommodation services, it is
necessary to analyse actual performance of entity and preparing plans for further operations. The
present report is based on understanding relationship of revenue management for hospitality
services of Marriott international hotel. It is fourth largest well known hotel entity of United
Kingdom that provides food and accommodation facilities with luxury goods to million
customers worldwide. In this regard, financial contribution processes for managing room's
revenue and different pricing principles to enhance profitability is to be described. However,
several methods for profitability and fixed inventory capacity for technological development can
be presented through this assignment for improving quality services of hotel entity. Including
this, legislation practices impact on hotel's services and value of customer satisfaction for
quality management is to be expressed. Thus, learners are able to understand revenue
management in hospitality sector through this report.
1) FINANCIAL CONTRIBUTION PRODUCES ROOM'S REVENUE FOR
BUSINESS UNIT
Contribution is an accounting concept that is useful for profitability of any organization.
It shows profit earning capacity and liquidity position of entity on the basis of which further
ideas are generated for its improvements and providing better quality services. However,
financial contribution is an approach by which profit earning capacity of entity is gained and
further different strategies are prepared for improvements. It involves funding and financial
management tools for innovations and development (Bowie, Buttle and Brookes, 2016). As per
the given case scenario, it is recognized that Marriott hotel has good profitability that leads to
achieve its long term sustainability as well competitive advantages. But, according to critical
evaluation, it has been observed that there are some inventory issues occur at workplace that
affects further operations. It influences productivity and profitability of entity . In this way,
monetary position of the hotel affects services of food, accommodation, customer dealing and so
on. Including this, it impacts on costing of products and price determination for by Marriott to
provide services to its i customers in relation to room and various luxuries.
1

However, financial contribution involves contribution margin that impacts on economic
position of hotel entity. Similarly, different ideas are generated for proper operations and
improving performance of organisation as well providing better quality of services. Moreover, it
plays significant role in monetary growth of entity and managing revenue earned by providing
services. It also involves several factors for effective business and competitive strategies to
satisfy customers with services provided by hotel including food, accommodation as room
facilities and so on. Thus, various decisions are made regarding services and performance of
Marriott hotel. Hence, all of these services and performances are analysed by which further
strategies are implemented regarding proper management and increasing revenue efficiently.
In accordance to this, in recent time, Marriott hotel's financial performance can be understood as
in appendices 1st.
According to mentioned financial data, it is evaluated that Marriott hotel has good
financial position by which it can create innovations for better product services. However, it
implements good efforts and innovative techniques for providing hotel services. Likewise, for
achieving optimum utilization of inventory and organization's resources, it is essential to analyse
all factors for hotel entity's operations (Law and et.al., 2013). In comparison to 2015, net income
of the organization is slowdown by 79. It is because of imbalanced supplement of hotel entity's
services affects business operations. Apart from this, by focusing on number of rooms in
Marriott hotel, there are near about 1,059 rooms of hotels across the country as well
internationally. Besides this, it has been understood that finance plays significant role for
manufacturing and producing of hotel entity's services including food, accommodation and
dealing with its customers. It is interlinked with competitive strategies and profitability to face
competition and make position in global market.
Thus, revenue management for providing accommodation services with effective luxury
is possible through financial contributions remains helpful for improving economic position of
entity. Therefore, proper growth of organization and its better quality services can be gained
through proper funding. However, finance can arrange through different sources for creating
innovations in accommodation services of hotel entity. For example; issuance of share,
government aid, taking loan from financial institutions and so on. In addition to this, it is
observed that financial contribution is linked with operations of entity and innovations for
2

improving for providing better accommodation services (Ruetzler and et.al., 2014). Hence,
financial contribution produces room's revenue also presents different sources to allocate fund
effectively. It is considered as key element for optimum utilization of resources and fund affects
inventory management. It improves potential to increase profit earning capacity of Marriott
through innovations in room facilities as well by useful for providing maximum level of
satisfaction of customers. It is related with demand for services and affects productivity as well
profitability to sustain its good reputation for long time period also for competitive advantages.
It will be helpful to reduce inventory issue of Marriott hotel group UK as well different strategies
can be implemented to improve financial position.
Hence, room revenue for Marriott can be managed effectively by analysing its monetary
position and potential to invest fund for further innovations . Including this, it will be beneficial
to maintain and sustain customers' attraction towards services provided by Marriott hotel entity
linked with competitiveness and sustainability in global market. However, financial contribution
is essential to allocate fund properly by which profitability can improve efficiently. It will be
effective for utilization of inventories and managing all assets in optimum way (Koens and
Wood, 2016). It proceed to prepare systematic plans to be followed on for competitive
advantages and producing better hospitality services to make place in global market for long
time period. Thus, financial contribution produces room's revenue for hotel entity's effectiveness
adequately as well able to reduce inventory issues occur at workplace.
In addition to this, financial contribution also remains helpful for room's revenue pricing
area as well generating different innovations to create rooms more attractive. For creativity in
room, it is required to focus on all services for customer dealing and providing them all services
according to requirements as breakfast, laundry and other facilities. Through this process,
revenue can managed through setting adequate cost of services. Thus, improvement in
accommodation services is possible through creativity in its facilitates on behalf of all factors
effectively.
2) PRICING PRINCIPLES AND ITS BENEFITS FOR MARRIOTT PROFITABILITY
Cost of products is determined for improvement in accommodation services of Marriott
hotel. It is beneficial to achieve cost effectiveness and setting adequate price of product services
according to different income earning level of country's people. For determining price of
3

products to enhance its efficiency, it is needed to set adequate cost affects productivity and
profitability. Therefore, effective demand for accommodation services can be gained impacts
competitiveness. In addition to this, prices are determined on the basis of expenditure incurred
for manufacturing and production of services (Gallego, Ratliff and Shebalov, 2014). Including
this, labour cost and expenses incurred on additional overhead are evaluated through which
proper price can be set for producing hotel entity's services. However, for competitive strategy,
this price can also change efficiently that affects profit margin and liquidity position of
organization. In this regard, for setting adequate, some principles are made that can describe as
below:-
 Measuring demand vs. inventory/capacity:- In context to market demand and
analysing products' qualities to sale, price for producing goods is set adequately.
However, customers' requirements and competitive market remains great tools for price
determination. It should neither be below comfortability nor above comfortability of
consumers. Thus, deciding price must be adequate that for all customers of the entity
therefore they can afford effectively. Including this, all inventories will be managed that
impacts on productivity and profit earning capability of Marriott international hotel
(Ivanov, 2014). Hence, on the basis of customers' requirements and market demand, price
is determined for producing services.
 Measuring price sensitivity:- It is essential for Marriott hotel to recognize price
sensitivity. It is beneficial to make better pricing decision in which competitive strategies
and other organization's cost of services for accommodation is evaluated. In this regard,
demand for product services and sensitivity towards costing is identified. On the basis of
this factor, price is evaluated for satisfying customers with hotel entity's services. It
affects profitability and competitive strategies for long term period (Baum, Bertsimas and
Kallus, 2014). However, economic and adequate price according to expenses incurred on
manufacturing and production is set for further years' operation and improving
profitability. Thus, measuring price sensitivity is a basis for setting effective cost of
products and services to achieve profitability and improving services for Marriott
international hotel.
4

 Measuring competitor price positioning:- It is one the great principle of pricing to
analyse competitiveness as well competitive strategies of Marriott hotel to sustain its
position in global market. On behalf of market position and competition level, cost of
room services of entity can be calculated effectively. According to market demand, this
fluctuation in market demand is evaluated by which for gaining consumers' attraction,
price for producing services can change (Mohn, 2016). In this regard, several ideas are
created for market positioning and sustainability for long time period. Moreover, other
competitive hotel entities like Hilton Young and other organizations costs are also
evaluated. Therefore, effective price of room services for competitiveness can set to face
competition and making place in market. Thus, pricing is set through measuring
competitors' cost by which Marriott performance as well profitability can be improved as
well sustained at high level.
Appropriate pricing principle for Marriott hotel:- Above mentioned all pricing methods
are suitable for evaluating cost of accommodation services provided by Marriott hotel entity. In
all of these methods, one of the most preferable and appropriate technique is measuring demand
vs. inventory. By applying this method, adequate cost for producing affordable accommodation
services can be determined. According to this analysing, market demand and different income
level of country's people as well other nations, cost of services can be evaluated at different
levels (Fu and et.al., 2016). However, according to luxuries and qualities used in room services,
setting various price structure will be effective for entity's effectiveness. In this regard, customers
will be satisfied with accommodation services of Marriott hotel. Including this, for setting this
price structure remains effective for entity's profitability and competitive advantages. It will also
be useful for proper inventory management and enhancing demand for services provided by
entity effectively.
Characteristic of pricing system for Marriott hotel's profitability:- Market demand vs.
inventory/capacity principle of pricing remains appropriate for setting adequate cost of room
rents and services (Chen and Hsu, 2016). However, benefits of this pricing for organization's
effectiveness can be expressed as follows:-
 It is helpful for inventory management and preparing systematic plans to improve
profitability of entity.
5

 Setting price according to buyer behaviour and their income earning level attract them
towards accommodation services of Marriott hotel.
 It is useful for optimum utilization of resources and fund thereby profitability can be
achieved effectively.
 It is valuable for competitive advantages and maintaining good position in market for
long time period.
By following on all above mentioned strategies, improvement in accommodation services of
Marriott hotel is achieved that affects further implementation and adequate management of all
operations. In this regard, optimum utilization of resources, productivity and profitability of
entity get enhanced. Moreover, advertising services through different tools remains effective for
adequate revenue and increasing profit earning capacity. Hence, Marriott hotel uses these
strategies that affects its operations and services for attracting customers at high level.
3) METHODS APPLIED TO OPTIMIZE PROFITABILITY AND FIXED
CAPACITY INVENTORY FOR TECHNOLOGICAL DEVELOPMENT
It is essential for Marriott hotel to prepare strategies for cost effectiveness and increasing
revenue of the organization. It can be gained through determining adequate price for producing
food and accommodation services thereby customers will be demand for hotel entity's services
at high level. Including this, profit optimization is an approach that is useful for economic
stability and optimizing profit adequately (Bacon and et.al., 2016). However, proper use of
gained revenue and profit can be achieved that remains helpful for better quality services and
managing inventories effectively. Through this method, adequate pricing as well decisions are
made for further operations and creating innovations to enhance competitive strategies.
However, for optimizing profitability can be gained by applying following methods for
inventory management and producing better services of hotel entity as:-
 Through finding out best combination of result and price level affects profitability
optimization for Marriott international hotel.
 By utilizing total gained revenue in optimum manner impacts on entity's performance and
competitive advantages.
6

 Setting adequate price of services provided by hotel entity impacts on profitability and
inventories of the organization.
 For profit optimization, it is required to use all revenues appropriately as well creating
plans for further operations.
 By providing services to satisfy customers from different countries of the world affects
productivity and profitability of hotel for competitiveness.
 Forecasting and decision making in adequate manner impacts on organization's
profitability and further operations.
Thus, by applying methods for optimum profitability and better quality services in
respect of food and accommodation services will be effective for Marriott hotel. Including this,
inventories will manage systematically as well optimum utilization of gained revenue. However,
different strategies are prepared for creating innovations and better quality services to improve
profitability and sustaining its effective goodwill for long time period (Van and et.al., 2016).
Hence, Marriott international hotel can improve its profitability effectively by using this method
affects competitive strategies. It is suitable for allocating fund to improve performance of entity
and making decisions for future time period. Therefore, profitability can be optimized efficiently
that impacts sustainability of organization.
Fixed capacity inventory for technological development:- Technology changes time to
time for providing services and surviving in competitive environment. However, inventory
management including all assets and operations remains benefited for improving profitability
and development of Marriott hotel efficiently. In this regard, managing all business operations
are needed for competitiveness (Banovec and Domadenik, 2016). Moreover, it is useful for
gained revenue and increasing profit efficiently through further years' operations. Thus, by
adopting new technologies for better quality services of entity like; varieties in food, satisfied
accommodation services, dealing with consumers properly affect overall operations of the entity.
It influences profit earning capability and hospitality services at large scale. Thus, inventory
management is useful for technological development and competitive strategies to make place in
global market for long time period.
7

Both optimize profitability and fixed capacity inventory are helpful for technological
development for providing better quality services of Marriott hotel. However, by adopting
innovative technologies and different equipment, varieties of unique and attractive services can
be provided to customers effectively. Including this, various systems are used for
accommodation and food services efficiently. In accordance to this, organisation uses PMS
system that be understood as follows:-
PMS system:- It is valuable to prove cost effective, innovations and high accuracy in
management of hotel entity. It also enhances competitive strategies and efficiency for providing
better quality services. Moreover, various tools for quality solutions regarding issues occur at
workplace are recognised for further implementation.
4) CODES OF CONDUCT, LEGISLATION AND PRACTICES IMPACT
ON ACCOMMODATION SERVICES OF MARRIOTT HOTEL
Codes of conduct's impact on accommodation services of Marriott hotel:-
It is comprised of different social norms, ethics, moral codes, religious laws that needed
to be followed on for social welfare and providing secured as well healthy food to customers. It
is beneficial to build up society's trust that affects productivity and profitability of Marriott hotel
regarding further implementations. Including this, it is ideal for hotel entity to deal with different
countries' people effectively as well meeting customers' requirements efficiently. However, it is
social liability of hotel entity to provide secured and hygiene food to its customers therefore
improvement in health can be achieved effectively. Moreover, price of product and services
provided to customers should be adequate as according to expenses incurred in manufacturing
and production system (Picciariello and et.al., 2015). Thus, code of conduct affects social
welfare and hospitality sector affects society's awareness. However, clients, workers are required
to perform their job with responsibility during customer dealing and serving food. It influences
environment of entity similarly profitability to improve hospitalization efficiently. Hence, rules
and regulations under code of conduct impacts on social welfare and food security effectively.
Legislation and practices for accommodation services of hotel entity:- There are
different rules and legislation made under legal provisions and practices for providing secured
accommodation services to customers. In this process system, different norms are provided for
hospitality services regarding accommodation and secured food services. However, through this
8

legislation and practices, all services of hotel entity remains effective that affects social welfare
and strong working ethics. Moreover, legislation and practices for accommodation services of
Marriott hotel entity is beneficial to respect different countries' people social system as well
providing services according to their culture (Bienstock, Mentzer and Kahn, 2015). Including
this, accommodation services as room facilities impact on country's effectiveness also interlinked
with different sectors like; employment, tourism, education, social and so on. However, it is
responsibility of Marriott hotel to provide proper salary, incentives and leaves as mentioned in
job agreement. Including this, it is required for organization to provide insurance facilities for its
workers and following on all rules mentioned in deed. Including this, for proper accommodation
services, it is legal accountability of Marriott hotel to produce services to different countries'
people in accordance to various nations' social systems and fulfilling their requirements
effectively. Moreover, presenting actual price of product and services is also responsibility of
Marriott hotel that sustains builds up society's trust. Thus, following on all rules and regulations
mentioned in provisions for hospitality industry is necessary for organization to provide safety
food and accommodation services according to different countries' social system and culture.
It is essential for Marriott hotel to provide secured and healthy food services as well
proper accommodation for customers of entity. For this purpose, different risks occur are get
reduced that affects further operations. In accordance to this, healthy and safety in providing
services of hotel entity are considered for better quality and its improvement. Therefore, risks are
of different kinds obtained including financial, technological and operations affects performance
of hotel entity. Thus, all occurred risks get managed through codes of conduct, following on
rules of legislation and practices through this approach. It affects accommodation services of
Marriott hotel regarding improvements and increasing quality services. In addition to this,
several technologies and aspects are applied for improvements and enhancing room facilities
with attractive luxuries including sofa, TV, bed etc. Hence, risk management strategy will be
beneficial for Marriott hotel to gain improvement in services provided by it effectively.
5) CUSTOMER EXPECTATIONS FROM DIFFERENT MARKETS AND
IMPROVING ACCOMMODATION SERVICES FOR QUALITY
MANAGEMENT PROCESS AND DESIGN
Marriott hotel can improve accommodation services through quality management and
satisfying its customers. In this regard, for gaining society's trust, it is responsibility of entity to
9

provide secured food and accommodation services to million customers from different countries
worldwide. However, if customers are satisfied with Marriott hotel's services then high level of
demand for services will be gained affects productivity and profit margin of entity (Marriott
international hotel, 2016). It influences competitive strategies to face competition and sustaining
its effective place in global market for long time period. Including this, it is considered that
satisfied and comfort services of food and accommodation attract people at high level same as
demand for that facilities enhanced. It is useful to achieve customers' trust and maintaining good
reputation of organization worldwide efficiently. Along with this, it is needed for organization to
conduct market research as well analysing different customers' views on accommodation
services. However, by improving accommodation services of hotel entity, effective demand for
product services will be gained that affects profitability and competitive advantages at large
scale. Including this, different strategies are implemented for hospitality and accommodation
facilities according to different countries' social systems. Thus, customer satisfaction from
several nations is key tool to build up their trust regarding hotel services and quality management
(Bowie, Buttle and Brookes, 2016).
For improving accommodation services produces by Marriott hotel remains helpful to
meet customer expectations and satisfying them with entity's services. It affects management of
operations and performance of organisation to face competition and implementing strategies.
Thus, it is essential for entity to focus on market demand and preparing strategies to fulfil them
efficiently. It will be appropriate for proper production and supplement of goods and services as
well enhancing competitiveness at large scale.
However, it is interlinked with inventory management and utilization of resources and
fund adequately. Including this, it is beneficial for improving financial performance and quality
services for proper hospitalization. In addition to this, management of inventories and designing
affect further operations as well competitive strategies. Apart from this, it is needed for
organisation to prepare strategy including decision making process to improve financial position
and sustaining competitiveness for long term sustainability in market (Koens and Wood, 2016).
Thus, customer expectations from different markets affect improvement in accommodation
services of Marriott hotel remains suitable for profitability and competitive advantages.
10

Diverse markets involve monopoly, perfect competition, oligopoly and so on. Therefore,
launching and advertising products in different markets as well facing competition is essential to
be considered. However, marketing and competitive strategies get improved through this
processes and facing competitions. In this regard, several tools are applied for setting price to
provide services of Marriott hotel in respect of market demand and competition. Including this,
customer expectations are targeted to be meet adequately in efficient manner. Hence, customer
requirements get fulfilled through this process that affect competition and various strategies for
better quality services and sustaining position in market for long term period.
CONCLUSION
The report is concluded that revenue management in hospitality sector affects
profitability and competitive advantages. However, significance of financial contribution for
producing accommodation services for Marriott hotel entity is described. Including this, different
aspects of hospitality operations including food and accommodation services are introduced
through this assignment. Moreover, several pricing principles to set adequate cost for producing
hotel entity's services is determined that affects long term sustainability and profitability. Along
with this, appropriate techniques for profit optimization and competitive advantages is presented
that leads to create innovations in future time period. Therefore, impact of social norms and
legislation are provided for better accommodation services of entity and building up society's
trust. In addition to this, significance of legislation and different rules to be followed on for
ethical hotel services are determined that affects health promotion and effectiveness. Likewise,
importance of customer satisfaction for competitive advantages and long term sustainability of
Marriott hotel in global market is understood. However, overall revenue management in
hospitality sector to improve profitability is recognized. Thus, several aspects of hospitality
services' management for better quality services and competitive advantages is presented through
this report.
11

REFERENCE (Bibliography)
Books and Journals
Bacon, D.R. and et.al., 2016. Revenue management, hedonic pricing models and the effects of
operational attributes. International Journal of Revenue Management. 78(3). pp.147-164.
Banovec, P. and Domadenik, P., 2016. Pricing Approaches in the Case of Cross Border Water
Supply. Procedia Engineering. 8(6). pp.601-610.
Baum, R., Bertsimas, D. and Kallus, N., 2014. Scheduling, revenue management, and fairness in
an academic-hospital radiology division. Academic radiology. 67(10). pp.1322-1330.
Bienstock, C.C., Mentzer, J.T. and Kahn, K.B., 2015. How are Service Firms Measuring and
Managing Service Quality/Customer Satisfaction?. In Proceedings of the 1996 Academy
of Marketing Science (AMS) Annual Conference. 89(09). pp.160-161.
Bowie, D., Buttle, F. and Brookes, M., 2016. Hospitality marketing. Taylor & Francis.
Chen, J.M. and Hsu, Y.T., 2016. Revenue management for durable goods using trade-ins with
certified pre-owned options. International Journal of Production Economics. 789(6).
pp.55-70.
Fu, Y. and et.al., 2016. Slot allocation with minimum quantity commitment in container liner
revenue management: A robust optimization approach. The International Journal of
Logistics Management. 7855(3). pp.650-667.
Gallego, G., Ratliff, R. and Shebalov, S., 2014. A general attraction model and sales-based linear
program for network revenue management under customer choice. Operations Research.
67(1). pp.212-232.
Ivanov, S.H., 2014. Hotel revenue management: From theory to practice. Browser Download
This Paper. 86(5). pp.90-99.
Koens, A. and Wood, R.C., 2016. An analysis of international employment levels in hospitality
occupations using secondary statistics. International Journal of Tourism Research.
674(40. pp.67-568.
12

Law, R. and et.al., 2013. Progress and development of information technology in the hospitality
industry: Evidence from Cornell Hospitality Quarterly. Cornell Hospitality Quarterly.
6(1). pp.10-24.
Mohn, K., 2016. Resource revenue management and wealth neutrality in Norway. Energy Policy.
7(6). pp.446-457.
Picciariello, A. and et.al., 2015. Distributed generation and distribution pricing: Why do we need
new tariff design methodologies?. Electric power systems research. 878(6). pp.370-376.
Ruetzler, T. and et.al., 2014. Perceptions of technical skills required for successful management
in the hospitality industry—An exploratory study using conjoint analysis. International
Journal of Hospitality Management. 896(6). pp.157-164.
Van and et.al., 2016. Revisiting port pricing; a proposal for seven port pricing principles. WMU
Journal of Maritime Affairs. 78(6). pp.1-18.
Online
Marriott international hotel. 2016. [online]. Available through: <www.marriotthotel.co.uk.in>.
[Accessed on 22nd June 2017].
13

WEBSITES
https://cdn2.hubspot.net/hubfs/295384/CAPA_Redesign_2017/Courses_syllabus/dublin/spring/
global_cities/Sample_Syllabus_DBLN_BUSN_3385.pdf?t=1494614596672
http://financials.morningstar.com/income-statement/is.html?t=MAR&region=usa&culture=en-
US
http://revenueanalytics.com/foundational-pricing-principles-pricing-tactics/
http://www.danangtimes.vn/Portals/0/Docs/12392955-Revenue%20Management%20for%20the
%20Hospitality%20Industry.pdf
http://www.duettoresearch.com/resources/whitepapers/Effective-Revenue-Management-in-the-
Hospitality-Industry-Report.pdf
https://www.xotels.com/en/revenue-management/revenue-management-manual
14

APPENDICES
Appendix 1st:-
15