Hospitality Provision: Stratford's Travel and Tourism Analysis Report

This report delves into the critical role of the hospitality industry within the travel and tourism sector, using Stratford as a key example. It examines the interrelation between hospitality and wider travel and tourism businesses, including package holidays, business travel, and visitor attractions. The report highlights the significance of the Moxy London Stratford hotel and its relationship with hospitality providers, analyzing the implications of industry integration, such as branding, market control, and globalization. The analysis covers various aspects like customer satisfaction, service quality, and the impact of integration on hospitality businesses. The report concludes by summarizing the key findings regarding the interconnectedness of hospitality and tourism in Stratford and the importance of adapting to industry changes.

Hospitality Provision in the
travel and tourism sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Introduction about Stratford........................................................................................................1
There is an interrelation between hospitality and tour and travel business in Stratford.............1
Interrelation between hotel in Stratford and hospitality providers. ............................................3
Analysis of the implication of integration with the hospitality industry. ...................................4
Integration has affected a hospitality business. ..........................................................................5
CONCLUSION ...............................................................................................................................7
References........................................................................................................................................8

INTRODUCTION
This Hospitality Provision Tourism Assignment reflects on the aspects of the role of the
hospitality industry within the travel and tourism sector and the inter-relationship between
hospitality as well as wider travel and tourism businesses. As the travel and tourism industry is
rising day by day. As in this report it will take the popular destination of London that Stratford as
it is very famous place and attract large number of visitors as there are many things which have
central of attraction. In this report it will discuss the famous hotel of Stratford that is Moxy
London Stratford. As in this report it will discuss all the possible aspects which interrelate
between the hospitality business as well as travel and tourism business. Further more it will state
the interrelation between the hotel in Stratford and the hospitality providers. It will also state and
analyse the major implication of integration to the hospitality industry. And at last it will discuss
the affect of integration on hospitality industry.
TASK 1
Introduction about Stratford
Stratford is a district that is located in the East End of London in the London Borough of
Newham, England. It is 6 miles (ca. 10 km) east-north-east of Charing Cross and is in East
London. It is the most popular destination in London. As it is part of the Lower Lea Valley and
include the localities of Maryland, East Village , Mill meads, Stratford City and Forest Gate.
Historical part of the ancient parish and subsequent Country Borough of West Ham, which
became the western half of the modern borough within a Greater London in 1965.
Interrelation between hospitality and tourism travel business in Stratford.
There is an interrelation between hospitality and tour and travel business in Stratford.
As both go hand in hand as there are many services which is offer by the hospitality
business in Stratford such as betterment, transit , food , potable , refreshment and leisure. As
travel and tourism industry is the wide industry which offer many kinds of services. Tourism is
an activity which is occupied in traveling to finish where they want to experience new things
and leisure activities and also accommodation , food and beverages. As in every industry it is
very important to satisfy the customers and solve their problems in order to work in effective
manner (Manniche and et.al, 2019).
Packaging Holidays
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The function of hospitality in respect of package holidays is very important. Hotels that
have their situation in package holidays finally based on their prices that are paid in respect of
the packages. When an individual is opting for a budget package , then that package should not
be expecting accommodation of 5 star status , practically speaking , the accommodation is more
like to be of 3 star or 4 star standard. Popular holidays packages are often mass purchase so there
is facility or advantage from good hotel rates and airline ticket prices. Also, the hotels have
special agreements with individual travel agents, offering special rates to their companies in
return for a guaranteed flow of customers from their end (Okup, Ward,and Adeola, 2018).
As customers may choose for room only basis , bed and breakfast. Travel agent representatives
regularly check up on their clients at their hotel to make sure that they have enjoyable time as
they make sure that they don’t have any problem and have a proper solution and make things
sorted accordingly. There are various packages which are available for the customers which give
many facilities such as meals , beverages, hotel , tours and many services and facility. As the
passengers who choose all the packages usually spend their time in hotel as all these activities
are conducted within the resorts as customers can enjoy them to a large extent.
Aviation
The Airlines industry ‘s success depends very much on accommodation availability.
Airlines may lose on business if hotels are at full capacity. This is a serious problem for airlines
flying to small destination such as Malta, as there have been instances where all hotels on the
island were fully booked. It is very important to analyses the condition regarding bed availability
and opt flight times and days accordingly.
Hospitality is also present onboard airlines in the form of catering as well sleeping arrangements.
As budget airlines offer food and beverages at extra cost , whilst higher class airlines often offer
cost all-inclusive food and beverages, even to those paying for economy seating. Also, there are
reclining seating which are provided in ultra luxurious airlines as it turns into beds also provide
facility where customers choose what to eat and drink.
Business Travel
As usually business people generally opt for the hotels which are equipped with the necessary
services or which provide maximum facility as business people need proper wifi connection,
internet access , meeting rooms as well many other services such as 24 hour customers services ,
laundry and dry cleaning. Also in their free time they may look for many other services such as
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gym facility , proper spa etc. In an hotel it is important to provide the high quality services to the
business person as they have chosen the hotel with the expectation of providing excellent
services and also they have high demand of the services. As it required proper meeting room
which help them to conduct the meeting in the effective manner.
The same conditions goes to catering establishment. As business people choose the best hotel in
order to impress the people or clients. As it will increase the chances of deal and it will beneficial
to the company. so they make sure to use the best use of companies money. So they can afford to
choose high class restaurants to accompany their luxury facilities.
Visitor attraction
A visitor is something that about which the individual talk creates something an interest
among travellers , tourists as well as other individuals. As there are many kinds of attraction in
Stratford which grab large number of audiences. Also, there are many natural parks which is the
central of attraction of many people. Also, there are many activities and event take place. As
Stratford is considered to the one of the famous place in London.
Therefore, from the above discussion it can be concluded that there is a strong relationship
between the hospitality as well as wider travel and tourism business which involve package
holidays, business travel as well as visitor attractions (Manhas and Tukamushaba, 2015).
Interrelation between hotel in Stratford and hospitality providers.
There is an inter-relationship between the Moxy London Stratford and hospitality providers as if
the hotel up with the inbound tour operator then there will be a huge advantage for the Moxy
London Stratford. As the inbound tour operator will charge little of commission and it will help
them to grab large number of customers. Also, by providing excellent transport facility it will
help to grab loyal base customers. Also, by providing good and excellent services to the
customers it will help the hotel to a large extent as the visitor will recommend to other about the
services. As it is important to satisfy the customers and provide them the best facility and solve
their problem accordingly and make them satisfied. Also, by conducting the events for the
visitors it will help them to grab large number of audiences as they will enjoy this event in their
leisures time. Also, by providing high quality in pubs and providing good services will help
Moxy London Stratford . It is very important to provide high quality services to the visitor but
some hotels provide low prices and also low quality services. So, it is essential for the Moxy
London Stratford to provide high quality services in low prices. Also, it is important to attract
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many more visitor as there are many places which attract them to a large extent as it will help the
hotel in increasing their profitability.
Analysis of the implication of integration with the hospitality industry.
The implication of integration to the hospitality industry can be analysed by the following
features such as:
Branding
The name of brand itself may up specific emotions that are associated with personal
experiences in respect of the brand. The tourism industry ‘s success is based on the various
techniques associated with branding that the major player in the travel and tourism industry. It is
important that client possesses the ability to relate themselves with those brands and it is crucial
that brands identify their target customers. Brands most of the time focus to make loyal customer
base in order to achieve their respective target. For example when the group business men is
checking in Moxy London Stratford hotel in Stratford they will be expecting similar process for
check into the hotel. As they will not like that any ones treated in the different manner as respect
to money. The hotel has top class services for individual who are conducting business as well as
every other luxury that the couple would be anticipating for any kind of romantic gateway. Also,
Stratford is the most famous Place as it will attract many customers to visit that place as the hotel
will run in profitable manner. As it will be a good option for operating a new hotel at Stratford
(Robinson, Ruhanen and Breakey, 2016).
Control of market and integration amongst bigger companies
Many tour operators of UK did the purchasing of hotel abroad in order to increase their
presences globally as well as productivity. By this they will have the ability for operating and
controlling their hotel in systematic manner which help them to bring more reasonably priced
packages in respect of their clients while having an increase in their sales. As this kind of
activities provides benefits to the organization as it can create undesirable effect the smaller
establishments in the hospitality industry. The large companies getting integrated unquestionably
poses a threat in respect of the smaller establishment unavoidable that staffs and their families
will face suffering as the bigger companies take control. This organization has the ability for
offering the best balance of quantity and quality. The internal growth is the limited the
probability. The rise of active packaging was also a crucial threat to this organization as it was
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immense that tour operators in UK are the process to close down the retail outlets for focusing
more on selling via internet (Burke, 2018).
Increased globalization
After the successful expansion of an organization in its destination of staring its operation , the
markets which are situated aboard are often to be captured next. As globalization is basically a
outcome of a compilation of extensions which can get evaluated from an internal and external
standpoint. If the staffs from the across the world will be making the relationship with each other
than the organization is developing the internal globalization. As there may be occurrence of
globalization when member of the team will be communicating with clients from every part of
the world. The social networking sites also provide occurrence of such communication
information. For the promotion many organizations does the creation of their personal account
on websites such as Facebook and Twitter and many more as it will help the organization to grab
large number of loyal customers from across the world can have opportunity to join then and
participate in the discussion. Globalization also aid in severe turn down in barrier which are
related with trade especially inside European Union. The countries of the European Union
mostly get benefited from the products and services of low prices (Baum and et.al , 2016).
Moxy London Stratford worldwide is unquestionably one of the most influential global hotel and
leisure chain. As it is one of the successful hotel in Stratford with the help of its project
associated with integration over the last few years. Stratford ‘s base of consumers has been
increase because of the acquisition to a huge degree and having post and high class properties in
Asia, Europe and the Asia Pacific (Aynalem, Birhanu and Tesefay, 2016).
Integration has affected a hospitality business.
As there are various impact of integration in a hospitality as mentioned below –
Economies of scale and market share
As the first and foremost affect of integration on the hospitality business is economies scale and
market share. The occurrence of integration can affect to the crucial reduction in the operating
cost of the organization. As when the hotel are taken by the tour operator then it will directly
impact as a result there will be increased cost associated with investment . by providing wide
variety of products and services can be provided beneficial aspects. In this respect, integration
will be allowing the tour operators increasing its independence and reducing its dependence on
other providers of accommodation as most functional aspects can be taken care with in the
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parameter of the organization. If the tour operator invest in the hotel which is having a good
image or reputation in the market then the more productive it will be form the standpoint of
operating cost. The share market will develop and also there will be chances of more profit if the
appropriate strategies are applied in systematic manner. As basically there are two type of
integration that are vertical integration as well as horizontal integration. As the first one is when
the organization can do the extension of their present base of clients as on the other hand when
the organization has the possibility for entering for new market and also target completely new
audiences or interact and grab new loyal base customers then it will do with the help of vertical
integration (Sheehan, Grant and Garavan, 2018).
Standardization
The second impact of integration is Standardization hence not an easy way. This method is
considered to be the most complex method as it consumes lot of time and money especially in
the industry which includes lot of variables. As this method is very challenging as the process
that are automated can most certainly be normalized but it is not impossible. These methods can
be achieved in effective manner but also exist certain limitation which might causes problems.
As in the organization there must be standard set such as the process of operating the telephone
and answering the phone can be standardized as well as the process of greeting the guest when
they check in the hotel must be standardized as it may not vary person to person. There will be
always occur a concern associated with changeability since the various departments inside the
organization are run by varied individual who possess their own standards as well as methods to
deal with their circumstances (Hall, Razak and Prayag, 2019).
Quality
The third impact of integration is quality. As there is no guarantee that improvement of quality
will take place with the help of integration. As it is based on the changeable nature of human
elements. As if the hotel is taken by the new owner there is no conformity that the new owner
will apply all possible strategies for the enhancement and improvement of the quality. As by the
new owner there will be many new changes in the hotel. As the staff might not gel with their new
boss since they feel that the step that has been taken for the enhancement and increasing the
quality which is not feasible or sensible as the result it will increase the threat associated with
committing bigger flaws. So it is necessary to take various steps which will help to enhance the
quality of services. As a result it will help to grab lot of loyal base customers. So it is concluded
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that the management of any company does not involve stringent top down administration. As it is
very crucial for the management t to listen very carefully what staff are saying and also give
them the plate form in order to share their innovative ideas. As staff are the one who have direct
contact with the customers as they are contently touched with them and maintain a strong
relationship with the consumers. Staff has the extract understanding of the needs and wants of
the customers. Hotel that exist within the similar chain also face similar crisis situation as it is
crucial for the hotels to have priority to provide the top class and quality of services to there
customers (Law and et.al, 2015).
CONCLUSION
From the above report it has been sum up that the hospitality provision travel and tourism deals
with the aspects of hospitality provision in travel and tourism sector. As travel and tourism sector
is growing day by day. As many people have been travel from one place to another in order to
enjoy their time and recreate the moments as well business meeting. As it provides the tourists
with the enhancement and faultless experiences. As it is very important that hospitality industry
work in the travel and tourism industry in effective manner. As this report has been concluded
that there is a strong relationship between hospitality and wider travel and tourism business as by
various factors such as package holidays , Aviation , business travel , conference and exhibition
and visitors attractions. Further more it has been analyses the implication of integration to the
hospitality industry as it included various features such as branding, control of market and
integration amongst bigger companies , increased globalization. And at last it has articulated that
the affect of integration on hospitality business as there are many ways such as economies of
scale and market share , the second one is standardization and the third one is quality.
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