Hospitality Provision in Travel and Tourism Assignment

Hospitality Provision in
Travel and Tourism
industry
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TABLE OF CONTENTS
INTRODUCTION................................................................................................................................3
TASK 1.................................................................................................................................................3
1.1 Discuss the interrelationship between hospitality and wider travel and tourism businesses.....3
TASK 2.................................................................................................................................................6
2.1 Analyse the implications of integration to the hospitality industry...........................................6
2.2 Discuss how integration has affected a hospitality business.....................................................7
TASK 3.................................................................................................................................................8
3.1 Develop a rationale for the chosen project, clearly justifying decisions linked to target market8
3.2 Develop a plan for a hospitality business which includes the operational requirements of the
business’ organisational structure in relation to human resource allocation....................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
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INTRODUCTION
Tourism is one of the fastest growing and largest industries which are increasing their revenues
day by day. This is because; people are getting attracted to the places which they want to visit in their
leisure time. Tourism is the part of broad category that is hospitality industry. People want to enjoy
their life and spend time at some good places irrespective of the busy schedule. Tourism attraction
points are those where most of the tourists see its culture, its historical importance and environment
beauty which offer different aspects such as leisure, adventure, learning and amusement. Tourist
destination and the hospitality provision should be in accordance with the preferences and lifestyle of
people because then only, they will visit the places. In addition to this, hospitality industry is a vast
organization in which tourism is one of the main aspects (Chen, Shang and Li, 2014). Tourism and
hotel are interconnected to each other as well as part of the hospitality industry. For conducting the
current research, Hilton Hotel has been chosen. It is an independent hotel chain that is based in
London, United Kingdom. In this report, it includes three tasks about hospitality provision in the
tourism industry and first task involves the scope of interrelationship between hospitality and wider
travel and tourism businesses which help in generating revenues. The second task is all about
implications of integration to the hospitality industry and the way it affects business. Third task is
about developing the decisions to link with the target market as well helps in the business plan with
operational requirements for the business organizational structure in relation to human resource
allocation.
TASK 1
1.1 Discuss the interrelationship between hospitality and wider travel and tourism businesses
Hospitality industry is a wide sector which constitutes of many hotels, restaurants, pubs and
bars, nightclubs, contract food service providers and other hospitality services. In hotels, there are 1
star to 5 star, budget hotel, bed and breakfast hotels which serve their customers according to their
tastes, preferences and lifestyles (George and Mawby, 2015). However, restaurants comprise of fast
food, cafes, coffee shops, mainstream, fine dining, etc. where visitors visit according to the taste of
food and the atmosphere they experience there. Furthermore, pubs and bars includes managed houses,
tenanted or leased pubs, free houses for their customers at time of accommodation. All these come
under the hospitality industry.
Hospitality sector has gained much significance in the present world and thus, it is catering
large business for travel and tourism industry. Hospitality and travel and tourism industry are
interconnected to each other. These both businesses get affect by each other as if any one of the
business get influenced. Hospitality industry assists in handling tourists who visit for tourist
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destinations. For this sector, customer satisfaction is the main objective where organization tries to
fulfil all expectations of their customers (Hsu, Tsai and Wu, 2014). For example, Hilton hotel is serving
their customers by satisfying their expectations through identifying their actual needs and
requirements. Through this, company’s reputation is increasing as well as it is also helping in the
maximization of profitability. In the current world, there are many organizations which are operating to
provide tourism facilities to the travellers along with other hospitality services. Moreover, in Hilton
hotel, it is been connected to the one of the local tour operator of UK. This is because they both can do
their business by inviting more customers and these are opportunities for Hilton Hotel to increase their
customers base and their revenues. So, these both businesses are interconnected to each other. Now,
Hilton hotel is offering various reviews of the loyal customers to their websites where they can write
about their experiences and provide suggestions to the hotel. Travellers who want to travel to the
particular tourist destination for leisure time and to spend vacations for business or any other purposes
can be able to read the reviews based on personal experience of customers who have already used the
services of Hilton hotel (Kontogeorgopoulos, Churyen and Duangsaeng, 2015). Thus, accordingly,
visitors will make choice regarding the destinations, food and services, hotels and sites, etc.
The hospitality sector comprises of hotel business, accommodation services, entertainment
activities providers, restaurants, cafes, catering, etc. Main thing which a traveller needs while reaching
to the tourist destination is search for good accommodation. For this purpose, hotels, motels and guest
houses play an important role. It is the responsibility of hotel staff to take care of the customers and
provide them quality services. If travellers need comfort without having any issue about the price then
Hilton hotel suits them. The responsibility of service providers of this hotel also comprises of their
customers by facing their problems (Middleton, and et. al., 2010). Moreover, to provide proper
services to their guests which includes maintenance, room service, cleaning service, laundry services
etc. The services which are provided by Hilton hotel are not same in the other organizations. It is
depends on the star rating that what quality of services they provide to the customers. Restaurants are
the places where visitors can eat and drink according to their requirements and choices. Every
restaurant and hotel is different from each other in terms of ambience, menu variety, prices, services,
etc. The choice of restaurant is often made on the basis of recommendations by the hotel staff or by
other tourists. Tourists also visit cafes to fulfil their needs of beverages and snacks at the time of
visiting different places in the tourist destination (Moutinho, 2011). However, cafes have less menu
items as compared to the restaurants.
Packages holidays is also one of the important aspect in the hospitality industry. The hotels
which included in packages holidays ultimately depend on the price of paid for the package. The
touristy holiday packages are often mass purchased and this is because customers would gets benefit
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