This assignment delves into the crucial role of the hospitality industry within the travel and tourism sector. It explores the intricate interrelationships between these two industries, highlighting how hospitality services contribute to the success of tourism ventures. The assignment further examines the impact of integration on the hospitality industry, using Marriott International's acquisition of Starwood Hotels and Resorts as a case study. Finally, it outlines a comprehensive plan for developing a hospitality business, including market research, target market identification, operational requirements, and human resource allocation.