Hospitality Provision in Travel and Tourism Sector in London-Report

This report examines the crucial role of hospitality within the travel and tourism sector, particularly focusing on the London context. It begins by defining the hospitality business and illustrating its interrelationship with the broader travel and tourism industry, using case studies of the May Fair Hotel and Chelsea Harbour Hotel to highlight the importance of hospitality in shaping the image and success of travel-related businesses. The report then analyzes the implications of integration within the hospitality industry, discussing both vertical and horizontal integration strategies and their effects on economies of scale, business expansion, standardization, and potential client dissatisfaction. Furthermore, the report considers the impact of integration on market rivalry and employment. Finally, it touches upon the steps involved in developing a hospitality business, including rationale development, target market analysis, and business planning, providing a comprehensive overview of hospitality provision in the travel and tourism sector.

HOSPITALITY PROVISION IN TRAVEL AND TOURISM
SECTOR (LONDON)
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
STUDENT’S ID

Contents
Introduction......................................................................................................................................3
LO1 Understanding the role of Hospitality in the travel and tourism sector...................................3
1.1 Discussing the interrelationships between hospitality and wider travel and tourism sector.....3
LO2 Understand the impact of integration within the hospitality industry.....................................6
2.1 analyse the implications of integration to the hospitality industry............................................6
2.2 The effects of integration on the hospitality business...............................................................8
LO3 Steps involved and planning in the development of hospitality business...............................9
3.1 Developing rationale for a selected project in relation to the target market..............................9
3.2 A plan for a hospitality business..............................................................................................13
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Introduction
The main objective of the assignment is to highlight the part that hospitality plays in the travel
and tourism industry. The sector of travel and tourism has been a mainstream investment sector
as of late, as it has been creating a considerable measure of income for the partners. What's more,
Hospitality business is additionally one of the quickly developing businesses around the world.
Organizations have comprehended that it isn't just about influencing benefits to out of a business,
yet in addition it is critical to have great association with the client. This expansion helps the
brand estimation of the business and assist the business system with fetching more customers and
now and then a similar arrangement of customers keep on being related with the business
association. Thus, accommodation administration can be even used by the business association
managing in Travel and Tourism area. In this report we would examine and learn about every
one of the angles identified with these two business and their relations. The last errand is an
innovative assignment, which would incorporate arranging and outlining of an accommodation
business. We would do arranging and configuration structure of a bar. We would insight about
the mood, inside and other useful zones of the bar. Notwithstanding that, we would give key
outlining on estimating, advancements and staff enlisting for the business.
LO1 Understanding the role of Hospitality in the travel and tourism sector
1.1 Discussing the interrelationships between hospitality and wider travel and tourism
sector
What is hospitality business?
Hospitality business is a quickly developing business around the nation. It creates a great deal of
income for the country. Notwithstanding that, for the remote voyagers, neighborliness area goes
about as the picture producer of a country. In this way, it is exceptionally critical for the
accommodation business to be aggressive and work well for the clients. Standard neighborliness
business incorporates extravagance and spending inns, eateries, bars, bars, sustenance
administrations, and so on (Moutinho and Vargas-Sanchez, 2018). The achievement of any

accommodation business relies upon how well the business deals with the clients profiting their
administrations.
The relation between travel and tourism and hospitality
Hospitality has a reasonable effect on movement and tourism segment. The movement and
tourism segment is especially subject to the traits cordiality can give. It would clearly add on to
the offices gave by a movement and tourism business. Notwithstanding, we can securely say that
Travel and Tourism segment is needier of the accommodation business, and then again the
friendliness business is somewhat less reliant on the movement and tourism business. Business
associations working Airways and Railways are especially subject to the accommodation. The
clients benefiting the movement and tourism offices are extremely basic in investigating the
cordiality administrations of a movement and tourism administrator (Tussyadiah and Sigala,
2018). The weaknesses of accommodation administrations could contrarily affect the movement
and tourism business. In present day times, the client is continually searching for better livens
and offices and continues looking at comparable business associations. In such situation, the
cordiality administrations could clearly give the business association an edge over its
adversaries. In the coming area, we would think about the social ramifications of accommodation
business over the Travel and Tourism division by the assistance of contextual investigation on
the Chelsea Harbor Hotel and the May Fair Hotel
Let us discuss names of one or two very famous five star hotels in London, in order to
understand hospitality better in the travel and tourism sector
May Flair Hotel: May Fair Hotel is a standout amongst other 5-star hotels worked in London.
The inn is known for the superb administrations it gives to the clients. Neighborliness
organizations of such a substantial scale are especially between subject to Travel and Tourism
area. This can be portrayed by the way that a considerable measure of abroad clients completes a
great deal of homework in looking through the lodgings and areas they need to visit in England.
In this manner, a ton of friendliness business associations have coordinated joint efforts with
movement and tourism segment (Stone et al., 2018). On a more extensive premise, a
considerable measure of advertising for the May Fair Hotel is done in airplane terminals and
ticket booking sites. This enhances the deceivability of the accommodation association in eyes of

remote visitors. In this manner, tourism segment, showcasing administration and neighborliness
business are interrelated in each other. Notwithstanding the keeping relations with Airlines
industry, May Fair Hotel has adequate joint efforts with nearby travel and tourism Authorities,
who convey visitors from lodging to vacationer areas and back to inn. Remembering the client
comfort, May Fair Hotel is situated close numerous renowned traveler goals in London. Bond
Street and Piccadilly are very near the inn (Cooper, 2018). Aside from this, Knightsbridge and
Buckingham Palace are not extremely distant from the lodging. Every one of these parameters
adds on to end up advantages for the business administration group in May Fair Hotel.
Chelsea Harbour Hotel: Like the focal points May Fair Hotel appreciates by teaming up with
Travel and Tourism business, Chelsea Harbor Hotel is a standout amongst the most went by inns
in England. They additionally have legitimate relations with a great deal of aircrafts as far as
showcasing and advancements. The inn is known to give outstanding amongst other offices gave
by any 5-star inn in England. Aside from coordinate cordiality business, the lodging is known to
pull in a great deal of corporate agents. The lodging is known to have a considerable measure of
world class gathering rooms and is an ideal spot for high class travelers, as well as a great deal of
corporate and discretionary assignments going to the nation. Their connection with movement
and tourism business is likewise like some other neighborliness business (Shen et al., 2018).
Cooperation with neighborhood tourism associations is a decent decision for the business
administration group of Chelsea Harbor Hotel. Air terminals are by and large used to do special
occasions and advertising for the inn. Aside from that, they offer joined offers joining with
Airlines associations which helps in holding high class customers. One imperative perspective in
the connection between tourism business and neighborliness business is that, both must be
particularly mindful on their obligations, since weakness of one business can contrarily affect
alternate business.
What is the role of hospitality in the travel and tourism sector?
Hospitality administration in a travel and tourism part incorporates giving great foundation to the
travelers voyaging, even in the holding up corridors, notwithstanding the great and happy with
seating inside the airbus. Legitimate providing food offices and the conduct of the flight staff is
critical. For instance, amid a long flight, a traveler may confront a considerable measure of
medical problems or loss of hunger. This should be checked appropriately. The part of air-leader

and flight chaperons is to a great degree basic in marking the picture of the Airlines (Solarin,
2018). They should be to a great degree careful and professional dynamic in taking care of the
issues of the client. A representative of neighborliness industry, specialists must be to a great
degree well mannered and accommodating to the clients. Along these lines, we can securely
reason that for British Airways include the neighborliness administration well inside their
business in travel and tourism segment.
LO2 Understand the impact of integration within the hospitality industry
2.1 analyse the implications of integration to the hospitality industry
Integration implies joining exercises of various offices or merger of at least two organizations.
This system is regularly received by organizations when they intend to accomplish economies of
scale to diminish the cost of tasks. Integration likewise builds the overall revenues by playing out
every one of the activities in house as opposed to outsourcing a few tasks as this spares cash. The
technique of incorporation additionally builds the piece of the overall industry by expanding the
nearness of the brand in the worldwide market (Rita et al., 2018). Combination might be named
Vertical Integration or Horizontal Integration.
Vertical Integration is the procedure when an organization purchases its own particular providers
or purchases another organization in the chain of appropriation. This outcomes in bringing down
of the working expenses and consequently guarantees boost of the benefits. For instance lodging
Hilton has its own movement office to guarantee that the inn may offer more administrations to
its clients to guarantee consumer loyalty and increment its own business too.
Horizontal Integration is the procedure when two organizations from moderately extraordinary
ventures frame a greater association. This prompts an expansion the general number of clients
and increment the benefit in light of accomplishing economies of scale (Little, 2018). Illustration
would be if Ibis inn buys some other lodging XYZ to increment the aggregate base of clients and
subsequently the gainfulness and furthermore expands the pieces of the overall industry of the
inn in the general business.
The ramifications of reconciliation in the cordiality business are as said beneath:

A standout amongst the most imperative ramifications of incorporation of accommodation area
with the movement and tourism part is that it helps in accomplishing the economies of scale
(Gillovic et al., 2018). Economies of Scale essentially implies that as the size of activities
increment the general cost of tasks diminishes which is swing expands the net revenues and the
general benefit.
The idea of bundle bargains has as of late turned out to be more prevalent. This is a result of the
incorporation of neighborliness with tourism. The bundle bargains are thought to be helpful for
both the business and in addition the clients. It is advantageous for the business as it enables to
control the rates of the administrations being given and furthermore draw in more number of
clients, thus increment the benefits for the business. The bundle bargains are helpful for the
clients as they get numerous administrations at a similar purpose of contact and at exceedingly
focused cost. So this offers both economy and also accommodation (Middleton, 2012).
Integration additionally helps in augmentation of the business on a universal scale. For instance
Ibis Hotel can get another inn in an alternate nation. This expansion won't just build the
aggregate client base yet in addition increment the universal nearness of the lodging.
Coordination in the neighborliness business additionally prompts institutionalization. A similar
administration encounter is offered to every one of the clients independent of the place of visit.
For e.g. all Hilton lodgings will have a similar structure and plan of the working with the same
ambience and same subject of the eatery (Stangl and Pesonen, 2018). This keeps up the general
nature of the administration and keeps up the picture of the brand.
Integration in the cordiality segment may now and again prompt disappointed clients moreover.
This can happen if the fundamental strategies and techniques of the two organizations are
distinctive which more often than not prompt clashes in the administration (Stone et al., 2018).
These contentions can go to the degree of influencing the present business and also the level of
consumer loyalty.
Integration in the friendliness part is additionally affects the market rivalry. The coordination
between two huge associations can vanish the littler contender as the littler contenders will be
not able match the amount and the nature of administration being offered by the bigger players.

This can likewise cause joblessness as various workers in the littler associations won't have their
occupations when they shut down (Demir and Gozgor, 2018).
2.2 The effects of integration on the hospitality business
Coordination in a business can be even or vertical reconciliation and any sort of mix affects the
general business. The effect might be negative or positive. The same is valid for the cordiality
business too and been talked about in detail underneath. The positive effects of combination on
the cordiality business have been talked about first.
Economies of scale: Combination of business in accommodation achieves economies of scale.
Accomplishing economies of scale help to diminish the working expenses and henceforth
increment the general benefit which helps in expanding the volume of business and in addition
the piece of the pie (Assaf and Tsionas, 2018). Volume of business might be expanded by
expanding the client base or expanding the quantity of administrations or giving administration
at numerous spots even crosswise over limits.
Improved access: Integration also makes sure of better and improved access of wide range of
administrations.
Institutionalization: Joining of business additionally guarantees institutionalization. The
associations regularly embrace standard working methods after an expansion in the scale and
territory of activities increment with mix. These methods ensure that a similar ordeal of
administration is given to the clients each time they visit any of the organization outlets
anyplace. This aides in offering better quality administrations to the clients, keeps up the
essential quintessence of the brand and furthermore guarantees finish fulfillment of the clients
(Little, 2018).
Integration is related with some negative effects on business too. The same has been talked about
beneath:
Lack of employment: Because of integration, the battle for survival exists between the greater
players as it were. The littler players step by step close down their business and vanish away as
they can't coordinate the quality and amount of items and administration being offered being the

bigger organizations (Assaf and Tsionas, 2018). This likewise prompts an expanded rivalry
among the bigger players. The shutdown of the littler firms prompts expanded odds of
joblessness.
Conflicts: There are some chances that the targets of the associations going into mix don't
coordinate which prompts clashes and deferral in choice making. These sorts of contention
leaves a profound effect on the general involvement of the client while his relationship with the
neighborliness association.
LO3 Steps involved and planning in the development of hospitality business
3.1 Developing rationale for a selected project in relation to the target market
Hospitality business is a quickly developing part over the globe for most recent 20 years.
Business arranged approach in before days included managing in business to accomplish an ever
increasing number of benefits. Yet, for a couple of former years, business associations have
understood that offering significance to the client is of equivalent significance, as that is useful
for the business for long haul (Solarin, 2018). This has not just helped increment the extent of
friendliness segment, yet in addition has constrained different parts to guzzle cordiality
administration in their procedures. This has as a result come about into numerous business
associations particularly in Travel and Tourism division making joint efforts with the Hospitality
business associations.
Building up the general idea of the business which incorporates choosing the vision.
Utilizing showcasing research as a device to choose the objective market keeping into thought
different financial and statistic parameters.
Choosing the area of the occasion resort and furthermore the measure of the market.
Assessing the aggregate capital required and the wellspring of capital required.
Choosing the items and administrations which will be offered to the clients in light of the client
needs and the contender items and administrations (Demir and Gozgor, 2018).
Arranging the human asset necessity and showcasing system for the resort.

Choosing the value structure of the administrations being advertised.
Now in the below mentioned segment, let us talk in details about we present rationale for a
selected project. Let’s talk about all the aspects of setting up a pub in detail.
Stage 1- Development
 Concept: The basic plan is to start a Pub in London. We are going for a pub instead of
any hotel or motel because a lot of tourists visit London daily who look for drinks,
refreshments and other beverages. The pub also caters to the needs of the local people.
 Market Research: This is an important step before setting up any business. The market
has to be studied thoroughly so that business that is being set up never fails. The market
research helps understand a lot of important factors like the target audience, the location,
the mindset and the needs of people (Gillovic et al., 2018). It helps in understanding what
a customer expects from the services being offered.
 Target market: By the methods for the bar, we are intending to pull in the young clients
who are loaded with excitement and need to appreciate every last snapshot of life. The
target for a pub has to be the youth, who are energetic and always up for a drink (Cooper,
2018).
 Geographical location: The location for the pub has to be such that helps in attracting
more and more young customers as they are the target market. The pub should in midst of
the city to help the purpose.
 Scale: The pub should have adequate space for accommodating furniture’s and the bar
counter should be decorated along with beautiful exteriors. The entire pub has to be fully
air-conditioned.
 Funding: The investment for the pub can be taken by a Bank as a loan or can be
invested by one’s own money or it can be fifty-fifty ratio of bank loan and own money
(Tussyadiah and Sigala, 2018).
 Products and services: High quality music equipments, AC, Wi-Fi facility, furniture,
dance floor, high quality and variety of drinks like Scotch, whiskey, beer, etc and other
beverages of different brand and price.

 Licensing: Acquiring a license for a pub is the most important part. All the laws and
rules have to be followed along with proper paperwork to get a liquor license and the pub
license.
Stage 2- Design
 Ambiance: Ambiance is a standout amongst the most liked property for any bar. It
should be extremely appropriate at the bar territory. The Dance floor area should be dim
and appropriately illuminated. The eating region can have dull dark colored lighting with
exceptional feel.
 Culture: The bar will be expected to pull in the young, so nature should be lively and the
staff should be dressed appropriately (Altin et al., 2018).
 Brand: The youth of today is all after brand and its value. It is the managements duty to
ensure that the inventory used is all high quality and there are no complaints about the
same.
 Interior: The inside must be appealing and ought to have blend of sentiment and fervor
in it. There ought to be sufficient space for the Dance Floor. The lighting ought to be well
dealt with here. Bar region should be bright and appealing, as this is one zone which
could create most extreme productive assets for the bar. Eating region should be quiet
and cool, where a man could smoothly unwind and can have a charming time while
eating.
 Exterior: Outside look is additionally a vital part for any accommodation business. The
external district should be noteworthy that could give the genuine impression of the
measure of aim put to outline the bar from inside (Dwyer, 2018).
 Functional areas: Useful zones would principally incorporate Dance region, the Bar
region and the Dining zone. Youth for the most part appreciate the hitting the dance floor
with companions and this is one region that will undoubtedly be utilized by every last
client, so it should be kept exceptionally able. Bar region would incorporate perfectly
beautified drinks counters. In Pub business, this is the most extreme income generator, so
the bar-tenders should be to a great degree amiable and exceptionally proficient towards
their activity. The feasting territory would be peaceful and cool, where the general

population can unwind. It ought to be enchanted with light sentimental music to influence
the client to feel loose (Kalbaska and Cantoni, 2018).
Stage 3- Operation
 Staffing by functional areas: Legitimate arranging should be done while enlisting
workers for the bar. It would have an accomplished administration group, which
would deal with all the abnormal state occupations behind the stage. The bar segment
need beguiling barkeeps which are extremely neighborly while doing their activity
(Camilleri, 2018). The Disk Jockey should be especially refreshed with the most
recent patterns and ought to have the capacity to touch the correct nerves of the
clients associated with moving. The eating territories ought to have a lot of colleague
directors and servers who must be proficient and timely.
 Compliance with legislation: For any business association, all the authoritative
standards should be taken after while doing the neighborliness business. The
standards related best playing louder music on move floor should be legitimately
checked and ought to be in consistence with the administrative standards (Buckley,
2018). Legitimate permitting should be done and appropriate administrative consents
should be gone up against the condition for serving mixed refreshments.
 Promotional activities: Multiplexes and Malls could be utilized to do limited time
exercises for the bar. Young people, nowadays are especially inspired by markdown
plans, appropriate rebate plan can be connected for them to profit certain offices with
legitimate conditions connected on that, so the rebate offers are not abused. Web-
based social networking can be used to achieve the young clients. Sites like twitter
and Facebook which are all inclusive driving sites among the online networking could
be used towards much degree, to advance and crusade for the bar (Battour, 2018).
 Pricing: Pricing is one exceptionally basic part of arranging. It should be direct
toward the beginning, with the goal that young gets pulled in towards us. All facilities
provided by the competition should be given and pricing should be done keeping in
mind the price set by all rivals.