Developing a Hotel Plan: Rationale and Stages

The given assignment revolves around the development of a hotel plan. It emphasizes the importance of creating such a plan for a hotel's success and covers various stages involved in its planning process. The assignment also highlights the design and operational requirements necessary to ensure the smooth functioning of the hotel. The rationale behind developing a hotel plan is explained, along with discussions on the different stages, including development, design, and operational aspects.

Hospitality Provision in
Travel & Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
1.1 Interrelationship between hospitality and travel and tourism industry.................................4
LO2..................................................................................................................................................6
2.1 Entailment of integration to the hospitality industry.............................................................6
LO3..................................................................................................................................................9
3.1 covered in ppt........................................................................................................................9
3.2 covered in ppt........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality industry is a sector which provide basic essential services like
accommodation, transportation, food and beverages, cruise service etc., to the travellers within
the travel and tourism industry. However, this report will highlight about the interrelationship
between the hospitality industry and travel and tourism industry. Furthermore, the project will
outline the implications of integration to the hospitality industry of Marriott hotel which is
inclusive of risk, long term advantage, competition etc. On the other hand, the report will frame
about how the integration affects Marriott hotel which encompasses of increased attraction,
revenue, additional value etc. Eventually the assignment will highlight about the development
plan of the new restaurant which is named as eat studio and is inclusive of various stages
namely; development, design, operational (Kandampully, Zhang and Bilgihan,2015).
LO1
1.1 Interrelationship between hospitality and travel and tourism industry
Hospitality and tourism pass hand in hand, wherein, the hospitality industry provide
various facilities like accommodation, transportation, meals and beverage, rejuvenation and
entertainment. On the flip side, Tourism is the idea through the vacationer wherein they have
interaction in visiting to locations wherein they need to experience recreational and relaxation
activities and most of the time avails of lodging, meals and beverage. However, the hospitality
industry is the provider of the services for travel and tourism industry, thus, hospitality is
offering a secure and fun environment for customers. Further, it is also responsible for providing
the service of booze, to ensure that patrons do not emerge as punctually inebriated and sooner or
later a trouble for administration, staff and the community.
Moreover, it is being observed that without travel and tourism industry there could be no
hospitality industry and without the hospitality industry, the travel and tourism enterprise might
have a massive gap (Pirani and Arafat, 2016). However, the massive gap is because there would
be no mainstream region for travellers to live, consequently decreasing travel to that location.
Thus, due to this, tourism including tours, and traveller attractions to decline customers and
consequently decreasing income for the nearby vicinity and its humans.
Furthermore, Tourism is a part of the Hospitality industry wherein, travel and Tourism
industry works with the accommodations and attractiveness of the hospitality industry. For
instance, in a few markets excursion carriers have one-of-a-kind preparations with particular

lodgings, food and beverages, and points of interest and will protect guest to those locations as a
part of the excursion prices. while, if visitor desire to visit websites not to be had as part of their
package they are able to regularly buy individual excursions. HoweverEntrepreneurship and
Small Business Management, in some places, tour agents shape their personal agreements and
form up the market among them. Besides, visitors can enquire at their accommodations about
their interest and maximum hotels which have monetary relationships with excursion providers
will supply the vital records and make hints. Thus, the relationship among the diverse sectors of
the Hospitality industry could be very complicated. However, Tourism is keystone that continues
the travel and tourism industry buzzing. Moreover, Hospitality and travel and tourism industry
assist in enhancing sales and profits for each other. For example, With the arrival of tourism
sports in different countries like new york in beyond few years, the quantity of tourists rose from
52 million in 2012 to 60 million in the year of 2013. However, together with that the lodge
occupancy raised to 87% in 2012 to 90% in 2013. Thus, through this it may be seen really that
upward push in tourism activities or merchandising of tourism at a holiday spot ends in growth in
hotel occupancy. Similarly, enhancement in hospitality industry ends in boom in tourism interest
at a specific region (Kim,Vogt and Knutson,2015).
Furthermore, The extent of travellers who're informed to and inclined to buy facilities of
a hospitality enterprise has increased due to increase within the tasks of tourism groups. For
example, diverse plans and events being performed on the Dorchester hotel of London which are
specially communicated by means of excursion dealers to their clients. Thus, travellers are aware
of the hotel as a luxury lodging provider issuer. Even so, travel and tourism industry recognise
functions that could advantage a selected client. Thus, this develops the range of those who are
glad and capable of go to the hotel and spend their holidays in such hotels.
Moreover, evolution in hospitality industry will increase the wide variety of traveller
locations that may be visited with pure consolation of lodging, food and shipping. Thus, with
reaching in hospitality industry, the variety of market and products that can be presented by
using tourism corporations is accelerated. For instance, The Dorchester hotel in London gave a
lift to the tourism groups of Russia which in turn, also profit the hotel. Thus, at the time of
financial disaster in Europe, the resort and hotels keep operating because of its affluent and
Russian traveller. Further, travel and tourism and hospitality industry both equally get the
advantage from each other and even the income and profitability of travel and tourism and

hospitality is interdependent on one another’s improvement. Further, travel and tourism industry
connects with wider section of hospitality companies in the world cause growth in gross revenue
of hotels and different hospitality enterprise together with guest houses, etc. which can be found
in a selected vacation spot. Further, improvement of hotels increases the income of excursion
applications by tourism groups.
However, the travel and tourism industry leads to the evolution of in each other's business
operations. For instance, Marina Bay Sands gets the exact knowledge of the wishes and
expectations of their potential patrons from the tourism corporations round the sector who
directly communicate with these customers. Moreover, travel and tourism industry can provide
recommendation to hospitality corporations for trends or adjustments they want to make. Further,
the hospitality groups provide hints regarding development of offerings of tourism firms. As an
example, they commonly give suggestions regarding records drift among the travel and tourism
industry, hospitality industry and the client which will maintain higher delight and avoid post
buy conflict arising from any sort of expression (Lopes, 2016.).
Moreover, alongside providing economic advantage for each other, travel and tourism
and hospitality industry also help in the enhancement of each other’s brand image. However,
when a hotel is usually recommended by way of tourism company, clients have a tendency to
rely on them and the excellent service furnished by way of the hotel builds client loyalty for
each, the lodge and the tourism company. For instance, shopping service of Marina Bay Sands in
Singapore will enhance the contentment level from the visit to the metropolis. However, the
tourists are probable to make continual visits which offers increase to the tourism industry of the
metropolis. Further, they're probable to pick out the equal agent for facilitating their go to
another destination. For this reason the brand image of one another is developed by using these
industries.
LO2
2.1 Entailment of integration to the hospitality industry
Integration is considered as the crucial for the increase of an organisation within the
hospitality industry. However, integration depicts the compounding of property control tasks
with different activities of enhancing operational efficiency of an enterprise. Thus, integration is
the most important need and assignment for hospitality organizations. However, the major
challenges in system integration are the safety and failure. Marriott hotel has confiscated

integration at numerous degrees, wherein, the hotel has included into gambling casino, eating
house, and retail shops.
Implications Of Integration
Risk: The hazard and troubles protected in integration are regarding the safety of private
database of the organisation. In Addition, it ends in disturbance inside the operating conditions of
the Marriott hotel. Additionally, there may be a non accomplishment in expeditiously carry off
the system integration with a brand new attribute (Ali, Amin, and Cobanoglu, 2016).
Growth of companies: disregard of hazards and numerous troubles, effectively managed
consolidation can cause extended growth price of an enterprise. However, the operational
department of the Marriott hotel grow and the availability sources and capital will enhance.
Similarly, the approach to numerous markets round the globe also will increase leading to better
advancement of the hotel.
Long tern advantage: Integration ends in short time period disturbance in the
operational department of the hotel. Even So, as soon as the hotel overcomes the preliminary
insufficiency of integration, it could vantage higher extended advantages. However, this will
include amplification and keeping of potential clients of integrating companies and assistance of
improvement inside the integrated sections of the employer with the aid of each other. Moreover,
integration of casino, merchandising and restaurants has made the customer revel in at Marriott
hotel. In Addition, the income yield by its roof top eating place and park is because of the region
of the hotel within the centre of the city. Further, travellers would buy a night stay at lodge
simply to be handy to its other offerings of on line casino and roof-top eating places and parks.
Competition: Integration acts as a obstacle to the access of the competitors. However, it
boosts up the image and purchaser loyalty of the Marriott hotel. In View that hospitality industry
is a service sector industry where clients are less likely to replace. Further, competitors will have
to make very high charges for competing nicely with an included organisation.
Improving Capabilities: The major skills of the Marriott hotel are extended due to
integration as the integrating agencies share their abilities and advantage one another from them.
Improving The Quality: The value is added to the provider after integration due to the
fact that the skilfulness of the primary service is more suitable by integration of related
corporations into the company. For example, the accessibility of Casinos improves the core
provider the resort which is luxurious lodging.

Growing Strategic Alliance: Strategic alliance is a settlement that the goals and
techniques of both the travel and tourism industry and hospitality industry have to be agreed
upon by way of each other even as nonetheless working as unbiased companies. Thus, it's going
to develop cooperation from the start of the challenge (Dzhandzhugazova and et.al., 2016).
Periodic Discussions : Discussion over phrases of agreement and way of accomplishing
activities with each other, avoids constancy and unclearness. In Addition, it alleviates clear
know-how about the desires and expectancies of both the industries.
Long term relationship: the integration ought to be aimed toward preserving long term
corporate bond among the companies. Further, the enterprise might also perform independently
however they need to take challenge of each others wishes and values for alleviating skilfulness,
empathy amongst hotel leaders and constructing of a robust long time kinship.
Enhanced customer expenditure: consumer outlay is elevated because of expenditure
made in several corporations which have been integrated into the lodge.
Affects Of Integration
Enhanced attraction: Marriott hotels integrated hotel has greater the traveller
enchantment. Thus, the travellers go to London with the desire of staying at this hotel. Further,
the integration of some functions into the operational department of the hotel has accelerated its
image worldwide. Further, it turned into first hotel to incorporate with Casinos which gave it first
mover’s gain.
Increased revenue: Due to the integration of various business, the development of
Marriott hotel has been enhanced even after the prices of the hotel are high , the travellers are
willing to pay for accommodation due the process of integration. Thus, this has lead to the
increment in revenue and profitability of the hotel and the hospitality industry as well.
Addition of value: Integration of similar companies will increase the value of the major
product and service of the Marriott hotel. However, value has been introduced to the primary
service of luxurious lodging of the hotel via its incorporated enterprise of casinos, retail shops
and the roof top eating house and park (Boniface, Cooper and Cooper,2016).
Elevated Consumer Satisfaction: consumer delight increases within the hospitality
industry because travellers are capable of achieve full satisfaction of their money. Even though,
the value introduced services boom the price for customer however travellers who are looking

for luxurious services are inclined to pay little greater for more amazing memories and
experience.
Smooth business activities: For long term effects, integration results in the smooth
functioning of the Marriott hotel within the hospitality industry. The principal hindrance in each
different operation of the hotel occurs in the starting that's to be eliminated via cooperation and
verbal exchange. However, the management among number of the operations of Casinos, cafes,
retail shops and accommodation at the hotel has end up expeditious over the time period of
around three years.
Competitiveness: The competitiveness of Marriott hotel increases after integration.
Further, there offerings and product advantage value from every different enterprise. Hotel the
Marriott hotel does no longer have any strong competitor in London. Thus, all of its integrated
companies responsible for its competitiveness (Xiang, Magnini, and Fesenmaier,2015).
LO3
3.1 covered in ppt
3.2 covered in ppt
CONCLUSION
This report briefly summarises about the interrelationship between the hospitality
industry and travel and tourism industry. Further, the report have outlined about the implications
of integration to the hospitality industry of the Marriott hotel which is inclusive of growth of
companies, improving capabilities etc. and along with that the project will comment on how the
integration will affect the Marriott hotel which are inclusive of increased revenue, attraction,
competitiveness etc. Eventually, the assignment have highlighted about the rationale of
developing the plan of the hotel and along with that have commented on the stages of plan
development which includes development, design, and operational requirements.

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APPENDIX