Hospitality Provision in Travel Tourism Sector

Added on - 26 Dec 2020

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HOSPITALITY PROVISION INTRAVEL & TOURISM SECTOR
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1. The relationship between hospitality and wider travel and tourism businesses...................1TASK 2............................................................................................................................................32.1. Analyse the implications of integrations of the hospitality industry....................................32.2 Discuss how integration has affected a hospitality industry.................................................5TASK 3............................................................................................................................................63.1. Develop a rationale for The Keating Hotel clearly justifying decision linked to a targetmarket..........................................................................................................................................63.2. Develop a plan for The Keating hotel..................................................................................6CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10
INTRODUCTIONHospitality and travel and tourism are the broad group that provides services tocustomers. The majority of the business niches are composed of only a handful of differentbusinesses but this industry applies to nearly any company that is focused on customersatisfaction and meeting leisurely needs instead of basic ones (Law and et.al., 2015). In thispresent report, Travelodge Hotel is being chosen for assessment. This is private organisationoperating in the hotel and hospitality industry in United Kingdom. It is the third biggest hotel inUK with 32600 room. Its headquarters are located in Thames, England and UK. The totalrevenueof the hotel is£637.1 Million in 2017.This present report will make understand the roleand responsibility of the hospitality industry within the travel and tourism industry. In addition tothis, this study will also cover analyse the implications of integration and how it is affected thehospitality business.TASK 11.1. The relationship between hospitality and wider travel and tourism businesses.Hospitality industry is the type of business where the guests are served by the host.Hospitality industry has focus on providing optimum services to customers by providing thementertainment, safe stay, healthy food, healthcare services and many more services. The mainarea served by the hospitality industry are food & beverages, accommodation travel and tourism.These are the most important areas which makes the hospitality industry complete. On the otherhand, travel and tourism industry is also one of the most essential industry for the economy. Thissector of travel and tourism has become one of the largest civilian industry across the world.There are five major parts which are lodging operations, transpiration services, retail stores,recreation food and beverage (Roberts, Hall and Morag, 2017).The relationship between hospitality and wider travel and tourism businesses plays asignificant role in the economy. Both the industries are interdependent ion each other because aswithout tourism industry there would be no hospitality industry. They both go hand in hand. Allthe services like accommodation, transportation, recreation, leisure and food and beverages.Tourism is the activity by the tourists or travellers are engaged in travelling to destination wheretravellers want to experience activities of leisure and recreational. The hospitality industry is thebig tree under which there are huge number of small and sub industries are operating. The
journey of customers will only be comfortable with the help of hospitality industry. For example,a person want to go India or any other places inside UK, he/she wants accommodation, food andbeverages for his/her comfort. Usually, industries of travel and tourism ties up with sub-sectorsof hospitality sector to provide the best services to customers or travellers. The main aim andintention of the hospitality industry is to provide safe as well as enjoyable environment fortravellers. Both the industries has common goals which is to provide desire or expected servicesto passengers (Zeng and Gerritsen, 2014). The hospitality industry is built upon the fact that astravellers to different place need some rest to sleep, bath or any other activity. If there is noaccommodation facility people does not take initiative to travel or visit the particular place. Theservices provided by both travel and tourism and hospitality industry is run for 24 hours.In addition to this, hospitality industry is now not only run on large scale but it is suitablefor small or medium scale business. Big companies or organisation run hotels in different areasto provide services to customers or travellers while small firms or families runs BnB inns atvarious tourist destinations. They provide room or there house on rent to travellers. These BnBare mostly present at the areas where there is less number of hotels or costly hotels. BnB innprovides rooms at reasonable rates which is affordable for all the travellers. Further there arenow OYO rooms which are also giving huge satisfaction to the customers or travellers. OYOrooms is a company who only consist of budget hotels. They tie up with hotels at variousdestinations and provide services to travellers (Manhas and Tukamushaba, 2015). The goal ofthese small and big hotels is to provide comfort to travellers when they need rest after travelling.In both travel and tourism and hospitality industry, it is very important that they shouldensure as well as take care of both tangible and intangible services. Tangible services are thosewhere customer make payment and acquire the services whereas intangible services are thosewhich cannot be seen but it is feel inside the mind or heart of the people. Tangible services givesthe level of satisfaction which is totally different and it is very important in hospitality as well asin travel and tourism industry. In intangible services, staff members of the organisation plays asignificant role.Moreover, according to the data of 2017,£39.2 million overseas visitors visit UnitedKingdom and they spent£24.5 billion. UK has scored sixth rank in the international touristarrivals league. 2.9% of people globally has arrived in United Kingdom in last two years. The
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