Hospitality Provision in Travel & Tourism

This report examines the interrelationship between hospitality and the travel and tourism industry, analyzing the implications of integration for the hospitality sector. It also outlines a business development plan for a new hotel venture, focusing on target market analysis, design considerations, operational strategies, and sustainability initiatives.

Hospitality Provision in Travel &
Tourism Sector

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss the interrelationships between hospitality and wider travel and tourism business. .1
TASK 2............................................................................................................................................3
2.1 Analyses the implications of integration to the hospitality industry................................3
2.2 Major implication of integration in the hospitality industry ...........................................3
Task 3 ..............................................................................................................................................5
3.1 Develop a basis for a chose venture unmistakably defending choices connected to target
advertise .................................................................................................................................5
3.2 Development plan of hospitality sector............................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The hospitality industry is categorized into different fields to provide services such as
transportation services, hotels, Event planning etc. It is currently multibillion-dollar industry that
will provide the services related restaurants and hotels. These are the largest industry in the
world that would be established the foundation in various country. These are the fast growing
industry and then people are interacted with the travel agencies. There are various segments of
this industry interrelated to domestic travel and tourism. Travel agencies are provided the facility
to customer such as lodging facilities, Airline ticket service, cruise lines etc. In this report, The
Hilton International are very famous brand name, which is the leading organization in all over
the world. In this report, they will discuss about the relationship between the hospitality and
travel, tourism business. It will analyse the implication of integration in the hospitality industry.
TASK 1
1.1 Discuss the interrelationships between hospitality and wider travel and tourism business
Travel and Tourism sector- Travel and tourism is the biggest industry that would be
provide the services in all over the world. This industry will include many services such as
transportation, event planning these are the main role of travel industries. These will help to the
customer and provide the better quality of services. At present scenario, the turn over of this
industry about $61billion and grow more and more (Boniface, Cooper and Cooper, 2016). The
aim of this industry to provide the best quality of business and that will fulfil the requirement of
client. The hospitality business is developing a fast rate of services to the customer. Travel and
tourism are gain lots of profit earn and provide the services and satisfaction to the client.
Hospitality industry - Hospitality industry will provide the facility and support to the
every customer in every nation in the world. This industry will arrange the hotel on the occasion,
provide the best services. Eateries and event congregations are the units of hospitality industry.
They are giving the task to the employee to arranged the housekeeping services, kitchen
specialist etc. these type of industry are developing their area so that many customers are
showing their interest towards this industry (Robinson, Fallon, Cameron and Crotts, eds, 2016).
At this time, most of the peoples are taking advantages with the help of this industry such as
ticket booking, hotel booking, flight booking etc. there are many employees working in this
industry and can be categorize into different-different department because these department has
different work. They will arrange the facility and giving the best services to the customer. The
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rich entrepreneur has high economy growth of this hotel industry. The income is very highest to
tour and tourism industry.
Role of Hospitality in tour and tourism:
The hospitality sector can be divide into general form such as administration department
and they will include parking, hotel, transportation etc. these business are giving the useful item
to the customer (Brandon-Jones, Lewis, Verma and Walsman, 2016). Hospital industry can play
an important role in the travel and tourism. Hospitality industry will provide the services when
the customer are going form one place to another place for the business purpose. Travel and
tourism will solve the problem of customer and then provide satisfaction to customer. This
industry is very developing sector that would be compare to another industry. According to
sources, the tourism industry has 33% GDP economy. Analysis the whole travel and tourism
industry and then found that it has 4.5% growth in the market form 1990 to 2000.
There are some features of industries as follows:
 It will provide the best career and giving the employment services.
 The main aim of this organization to solve the customer problem and satisfy customer
because this Industry are customer oriented that deals with the customer problem.
 It will develop fun time services and providing the entertainment services.
Relationship between Hospitality and tourism industry:
Hospitality industry and tourism sector both are the same they will do the same work to
solve the problem of customer and provide the services (Šerić, Gil-Saura and Ruiz-Molina,
2014). Without help of hospitality industry, the travel industry can not develop the effective
facility and can not be solve the problem of customer. It will provide the advantages offers such
as transportation, drinks, food services, parking areas. It is very important part of travel and
tourism industry.
Travel industry are depended upon the customer requirement and they will identify the
need in which provide the accurate services to the customer sanctification. It will give a huge
amount of holiday packages for the customer (Vanhove, 2017). In most cases, Customer want to
go on that holiday packages that has spending the low amount and explore the more advantages.
Hospitality industry will provide the mixture of product and services. For Example the consumer
go for lunch in the restaurant than apart from paying bill for the operator and they will add some
service Tax.
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The customer will satisfaction in travel and tourism sector depend upon their experience.
They are staying or visit to the particular hotel. Hotel is the main part of the hospitality industry
because they will visit any country or city then they will stay in the hotel so that it is the first
priority of every customer. They will stay in hotel in which provide all the facility and services to
the client and there is no bad experience and nothing bad feed back to the authority. These things
are very important for any industry.
TASK 2
2.1 Analyse the implications of integration to the hospitality industry
Integration is the most important and effective way to create the huge amount of profit
gained by the consumer. They will consider as a strategic decision planning that would be
helpful for the partnership to another companies in which they will provide the good quality of
product and services. It will help for both business and income sources. There are some effective
integration between the Hilton International and the travel and tourism organization (Nieves, and
Segarra-Ciprés, 2015). In two ways, the integration can used by two industry to improve the
performance, quality of product and services, Profitability.
Vertical integration: Vertical integration is that when the organization buy the product to
suppliers and to another organization in distribution chain is called vertical integration. Hence,
the result in lower cost and maximize the profit. The company will control to supply chain when
turn from raw material to product so that the whole business process control get to the consumer.
There are different phases of supply chain are distribution phase, manufacturing and retail. It will
store the target which has its own brand and there will control by the manufacturing and control
the distribution etc.
Horizontal integration: It is that when two companies are come together to develop new
bigger company is called horizontal integration. The main purpose of horizontal integration to
develop the size of company and its increase the productivity, reduce the competition level and
increase the new market approachable while most of the companies are used this strategy to
grow their industry. The strategies such as competitor lack, skills and the resources are already
used by organization.
2.2 Major implication of integration in the hospitality industry
It will be very important that the company will provide the same service at same places
other hand, less profit would not be acceptable because it will harm for the company reputation.
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For Example, Hilton hotels are bought to other hotel in another city, it very important to know
that the another hotel will provide the same service as in Hilton hotel. The brand name is very
important for any hotel because they are earning lot of values so that the experience of people
would be same as service provide of Hilton hotel.
The integration between two big companies can give a bad effect to the society because
The two big organization merge together and that will be problem for the smaller company.
These will be good for the big organization but its very difficult to the smaller organization.. This
result shows that the smaller organization out of the industry and most of the people are
unemployed.
Integration can effect the decision making process in the organization. For example Two
organization join together and both have different vision and mission related to the business so
that which create conflict among them and it can be affect the decision making process.
Globalization is the big issues that effect the industry. Many countries know about the tourism
are very important for the encouraging and revenue generator. This industry will encourage
expanding their branches in all over the world.
The mix of different administrations has profoundly influenced friendliness area. It has
diminished the nature of administrations. It has influenced business tasks.Tourism associations
are utilizing both vertical and level way to deal with develop by pulling in huge number of
individuals. They are currently concentrating on using assets in compelling way to enhance
nature of administrations and additionally increasing upper hand in the market. Also, there are
different routes by which reconciliation has influenced Marriot International. It is portrayed
beneath :-
Absence of learning – Due to incorporation representative are not having enough data about
different administrations and items. It has influenced their execution and in addition proficienc.
Additionally, because of absence of research promotion incapable arranging the standard of
administration of Marriot International has diminished.
Cost reconciliation This is zone where mix has influenced the most. Marriot International can't
do successful cost arranging of various administrations. Other than this, there has been ascend in
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costs in giving preparing to worker and creating administrations. Because of this Marriot
International can't procure stable benefits to keep up make back the initial investment
examination (Smith and Puczkó, 2014) Moreover, joining is influencing organization tasks as
gigantic speculations are required to accomplish targets.
Utilizing innovation Technology is been utilized exceedingly in this part. It has helped in giving
more data to individuals from various specialized sources, for example, site. The negative effect
of this on Marriot International is there has been postponing in choice taking. It is a result of
absence of preparing given to representatives (Zeng and Gerritsen, 2014). In addition, now and
again data shared isn't exact because of a few mistakes. It has brought about less learning of
destinations. This is influencing Marriot International tasks.
Along these lines, combination has influenced activities of Marriot International. This has
influenced their administration quality and also general efficiency.
Task 3
3.1 Develop a basis for a chose venture unmistakably defending choices connected to target
advertise
In exhibit time accommodation segment is at blast. It has made stage for some, business
to enter. They are effectively working in this division. Additionally, it has given chance to
development to new contestants to enter in it. So underneath is a business improvement arrange
for that portray beginning of new business.
Stage 1 - Development
Idea The arrangement is to open an inn that will contains administrations of eatery also. It
will give a wide range of administrations to individuals under one rooftop. It will open in UK.
The idea driving this is to make a stage in which compelling and better administrations can be
given to white collar class individuals. It is on the grounds that these individuals can not manage
the cost of lavish administrations This business will center around giving settlement offices at
traveler goal at bring down cost. It will likewise center around extending in different zones also.
Statistical surveying – Before opening business initial step taken is statistical surveying. It gives
a thought of existing administrations and items in showcase. Additionally, it demonstrates
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conceivable open doors for development. In this statistical surveying will be finished by
requesting that individuals fill poll (Manhas, 2018). Alongside this meetings will be taken to get
individuals audits. It will help in recognizing individuals requests with the goal that
administrations can be created.. Points secured will be consumer loyalty, nature of
administrations, value, kinds of administrations, and so on. The objective client will be white
collar class individuals. This will help in offering moderate administrations to them. The
example size will be 1000 individuals who visit UK.
Target advertise – The objective client will be working class families. It will comprise all
religion, rank, doctrine, and so forth. The examination will be led in significant urban areas and
traveler goals.
Area – It will comprise of real urban areas and vacationer goals where expansive number of
white collar class individuals visit. This is on account of business objectives center around giving
administrations to these individuals just.
Scale-Hotel will contain around 150 rooms with aeration and cooling system and 50 rooms
without ventilation system.
Subsidizing – Half of the Investment will be finished by me and half by taking credit from bank.
Items and administrations – Services offered will be :
• 150 rooms with ventilation system and 50 rooms without aeration and cooling system
• Food and bar administrations
• Housekeeping administrations
• Local manage for help
• Conveyance offices to pick and drop
Authorizing – Each and everything will be done in legitimate lawful way and inn will be enlisted
under government.
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The accomplishment of accommodation segment relies upon its inside plan and engaging
quality. A client will be profoundly pulled in to inn feeling and inside plan.. Also, lodging
condition ought to be tranquil and with the goal that client can without much of a stretch unwind.
The administrations quality ought to be high with the goal that client can be held. The plan of inn
is determined beneath :-
Stage 2 - Design
Mood – Ambience of inn will be extremely appealing and lovely. It will be outlined such
that individuals consequently gets pulled in. The set up of supper will be rooftop top. It will will
be composed of multi shading lights. Dividers will be designed with compositions and current
craftsmanship.. Statues will be put at corner of lodgings. Section will be secured with cover
having some inside lights.
Culture-Hotel will mirror a smooth and viable culture. Eatery and bars will be beautified with
expressions and artworks of vocalists. This will reflect present day culture. Move floor in bar
will have brightening lights. Servers will have a legitimate clothing regulation that will depute
present day method for conveying administrations (Law, 2017). They will be prepared to give
auspicious conveyance of administrations.
Brand – Hotel brand will center around giving great administrations at low cost. The point is to
pick up client trust. For this lodging have made a site that will illuminate client issues.
Inside – Interior will reflect current condition. Bedsl be secured will appealing cloth, in the
corner there will be statue and lights with blooms. Each divider will have diverse hues. The floor
outlining will contain illustrations and 3 – D pictures. This will get attention of client who visit
inn. Each restroom will have bath, top notch embellishments, and so forth.
Outside – Exterior of lodging will give an alleviating domain to clients. The rooms that
incorporates gallery will have eye getting view. It will have a cash plant. Rooms will have glass
windows .
Useful regions Hotel will work in various practical territories. In any case, the attention on
technique for giving auspicious conveying of administrations. With this it will be simple for
client to book rooms. By this consumer loyalty can be picked up. It will help in holding
individuals once they have gone to inn.
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Client streams The section and entryways will be sufficiently roomy so client can without much
of a stretch enter and exit. There will one passage entryway and one leave entryway.
Connection to target showcase – The plan will be made in that way that it reflects working class
individuals life.
Clients with singular needs – There will distinctive offices and spaces for client who are having
separate needs.
Supportability – to get by in the market for long run, lodging will utilize innovation to enhance
nature of administrations. It will help in pulling in individuals. Administration will create
procedures, for example, giving rebates of bubbly seasons, arranging unrecorded music shows,
gaming office for youngsters, Wi-Fi office, and so forth.
Stage 3 – Operation
Lodging can accomplish its objectives and goals through successful tasks. Administration needs
to create anticipate how activities will be performed and how. Activities comprises of staffing,
enlistment, advancements, and so on. it will help in smooth business working.
Staffing by utilitarian regions Management will select very qualified staff for this. It is on the
grounds that inn need to make impact on individuals by following the strategy for conveyance on
time. In the wake of enrolling, compelling preparing will be given to them. This will help in
recognizing their aptitudes and abilities.
Expert capabilities HR will favor competitor that is having a Bachelor degree. It ought to
likewise be great in relational aptitudes. To start with inclination will be given to those
competitors who have done inn administration course (Kropinova, 2017) Chefs must have 3-4
years of involvement in cooking.
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Staffing issues identified with regularity – In occasional time staff should perform more parts
and obligations. At that point as indicated by their execution advantages and motivating force
will be given to them.
Social assorted variety and approaches to manage clashes – To make a superior workplace
administration will treat all representatives similarly and giving them square with open doors for
development (). No separation will be off career by administration.Keeping in mind the end goal
to manage clashes administration will consult with them by tuning in to perspectives of each
gathering.
In
Enlistment approaches and methods The HR group will create solid strategies and techniques.
Strategy will express that no segregation will be finished. Every hopeful will be given equivalent
possibility for work. Additionally, a few strategies will be created
Consistence with enactment the strategies and methods created will comprise of a few
demonstrations. Every strategy will be consistence under enactment.. Lodging will take after act,
for example, Equality Act, non separation act, wellbeing and security act, and so forth.
Limited time exercises There will be a few methods finished which advancement will be
finished. Most importantly advancement will be finished by publicizing. For this online
networking will be utilized to draw in individuals. A page will be made on systems
administration locales, for example, Facebook, Instagram, and so on for powerful advancement..
Besides, through advertising advancement will be finished. In this correspondence will be
finished with individuals to advance lodging thoughts.
Estimating The costs will be set by a 3 star inn. Air conditioning rooms will have more cost
when contrasted with non AC.
3.2 Development plan of hospitality sector
The occurrence of cordial reception sector calculate on its internal design and attraction.
A customer will be highly draw to hotel environment and home design (Vanhove, 2017).
Furthermore, hotel environs should be halcyon and quite so that client can easy loosen up. The
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employment quality should be advanced so that client can be hold. The designing of hotel is
nominal are as follows :-
Stage 2 :- Environs – Ambiance of hotel will be same fascinating and pleasurable. It will
be planned in such a way that grouping automatically gets pull. The set up of meal will be roof
top. It will dwell of multi color lights. Walls will be adorned with colouring material and
contemporary art (Airey, 2018). Sculpture will be put at street corner of hotels. Transition will
be ariled with carpet rich person some indoor lights.
Culture- Hotel will think over a smooth-textured and effective discernment. Restaurant
and bars will be bejewelled with arts and colouring material of singers. This will chew over
modern civilization. Dance floor in bar will have decorating lights. Delay will be having a
comely full-dress code that will delegate contemporary way of liver-coloured services. They will
be trained to indefinite quantity timely delivery of employment.
Brand – Hotel brand will concentration on supply high quality employment at low price.
The purpose is to gain client trust (Šerić, 2017). For this hotel have created a website that will
solve client issues.
Interior – Interior will point contemporary state of affairs (). Beds will be covered will
attractive linen, in the street corner there will be sculpture and source of light with angiosperm.
Each wall will be having antithetical colours. The floor scheming will contain artwork and 3 – D
image. This will indefinite quantity eye of client who get together hotel. Every toilet will be
somebody bath tub, high upper-class adjuvant, etc.
Exterior – Outside of hotel will give a soothing geographical area to bespoken. The
rooms that regard balcony will have eyed transmittable view. It purposes have a monetary
system plant. Apartment will be having glass operating system (Boniface, 2016).
Functional sphere- Hotel will operate in antithetical structural areas. But the focal point
on method of supply timely liver-coloured of services. With this it will be casual for consumer
to book area. By this client contentment can be addition. It will assist in carry group once they
have visited building.
Custom-made with single needs – There will various installation and flat for client who
are having abstracted demand.
Sustainability – In order to last in the marketplace for long run, hotel will use application to
better choice of work. It will assistance in pull people. Administration will evolve plan of action
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such as supply discounts of gay time of year, coordinate live music concerts, gambling
installation for children, Wi-Fi installation, etc.
Stage ; 3 Operation
Hotel can accomplish its goals and objectives through with effective classical.
Establishment needs to create mentally plan on how trading operations will be performed and in
what manner. Trading operations consists of personnel, enlisting, promotional material, etc.
(Getz, 2016) it will help in uncreased enterprise utility.
Staffing by structural sphere- Direction will military recruit highly well-qualified staff
for this. It is because hotel have to make feeling on people by pursuing the know-how of delivery
on clip. After recruiting, effectual grooming will be given to them. This will assistance in
distinguishing their accomplishment and capableness.
Staffing issues incidental to seasonality – In seasonal worker time faculty will have to
re-create more character and duties. Then reported to their carrying into action performance and
inducement will be given to them.
Appreciation diverseness and manner to deal with struggle – To make a better
working state of affairs management will dainty all worker every bit and bighearted them equal
possibility for maturation. No favouritism will be through by administration (Iyer, 2018). In
command to deal with struggle administration will negotiate with them by hearing to views of
each political party.
CONCLUSION
Form the above report is focus on multibillion-dollar industry that will provide the
services related restaurants and hotels. These are the largest industry in the world that would be
established the foundation in various country. These are the fast growing industry and then
people are interacted with the travel agencies. As per the above report is based on most of the
peoples are taking advantages with the help of this industry such as ticket booking, hotel
booking, flight booking etc. As per the above report is focus on recognizing individuals requests
with the goal that administrations can be created.. Points secured will be consumer loyalty,
nature of administrations, value, kinds of administrations.
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REFERENCES
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travel community and effects on consumer intention to purchase travel online and WOM:
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behavior, 60, pp.97-111.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of
travel and tourism.
Brandon-Jones, A., Lewis, M., Verma, R. and Walsman, M.C., 2016. Examining the
characteristics and managerial challenges of professional services: An empirical study of
management consultancy in the travel, tourism, and hospitality sector. Journal of Operations
Management, 42, pp.9-24.
Nieves, J. and Segarra-Ciprés, M., 2018. Management innovation in the hotel industry. Tourism
Management, 46, pp.51-58.
Robinson, P., Fallon, P., Cameron, H. and Crotts, J.C. eds., 2017. Operations management in
the travel industry. CABI.
Šerić, M 2017. How can integrated marketing communications and advanced technology
influence the creation of customer-based brand equity? Evidence from the hospitality
industry. International Journal of Hospitality Management, 39, pp.144-156.
Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
Airey, D 2018. Tourism, hospitality and events education in an age of change (Doctoral
dissertation, Routledge).
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Getz, D. and Page, S.J., 2016. Progress and prospects for event tourism research. Tourism
Management, 52, pp.593-631.
Iyer, V.R 2018. Advent of information technology in the world of tourism. In Emerging
innovative marketing strategies in the tourism industry (pp. 44-53). IGI Global.
Kropinova, E.G 2017. Approaches to the assessment of the contribution of tourism into the
regional surplus product: case of the Kaliningrad region. Mediterranean Journal of Social
Sciences, 6(3 S5), p.275.
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Law, R 2017. Distribution channel in hospitality and tourism: Revisiting disintermediation from
the perspectives of hotels and travel agencies. International Journal of Contemporary
Hospitality Management, 27(3), pp.431-452
Manhas, P.S 2018. Understanding service experience and its impact on brand image in
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Robinson, P 2018. Operations management in the travel industry. CABI.
Smith, M 2018. Health, tourism and hospitality: Spas, wellness and medical travel. Routledge.
Zeng, B 2018. What do we know about social media in tourism? A review. Tourism
Management Perspectives, 10, pp.27-36.
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